Damon Mcknight
The KFC Double Down, a sandwich consisting of bacon, cheese, and fried chicken pieces, has had a tumultuous history, with KFC repeatedly adding and removing it from their menus globally. In Australia, the Double Down was first introduced in 2011 for a limited time, and it reappeared briefly in 2012. Variants of the Double Down, such as the Zinger Mozzarella Double and the Pizza Double, were also released in Australia in 2020 and 2021, respectively. While there is no recent news of the Double Down returning to Australia, it was reintroduced in other countries like the UK and the Philippines in 2023.
| Characteristics | Values |
|---|---|
| Date of return | There is no confirmation on the return of KFC Double Down in Australia. However, a KFC manager has stated that there are no plans to bring it back as of January 2024. |
| Previous return dates | March 30, 2011, June 27 and 28, 2012, December 2012, August 2020, September 2021 |
| Variants | Zinger Mozzarella Double, Pizza Double, Zinger Double Down |
| Availability | Limited time only |
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What You'll Learn
KFC Australia has no plans to bring back the Double Down
The Double Down burger is known for its unique composition of two chicken fillets, bacon, cheese, and sauce, with the chicken fillets serving as the "bun". It first appeared on KFC Australia's menu in 2011 and was later reintroduced for short periods in 2012 and 2014. The most recent variant, the Zinger Mozzarella Double, was launched in 2020, followed by the Pizza Double in 2021. However, these were limited-time offers and did not remain on the menu.
While some customers have expressed their desire for the Double Down's return, there has been no official announcement from KFC Australia regarding its comeback. A manager at a KFC restaurant confirmed that as of 2024, there are no plans to bring back the Double Down.
It is worth noting that KFC has been known to test market responses and future promotional plans. While the Double Down has made multiple comebacks in other countries, including the Philippines, Japan, and the United Kingdom, there is no guarantee it will return to Australia.
In the absence of an official return, some customers have taken to creating their own Double Down burgers by purchasing the necessary ingredients from KFC or grocery stores and assembling them at home. While it may not be the same as the original, it allows fans of the burger to satisfy their cravings.
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The Double Down was available in Australia for a limited time in 2011
The KFC Double Down, a sandwich consisting of deep-fried chicken pieces, bacon, cheese, and sauce, has had a tumultuous history, with its availability varying across different countries and regions. In Australia, the Double Down, renamed "The Double," first went on sale on March 30, 2011, for a limited time. Despite its success, it was criticized for being unhealthy, and KFC Australia removed it from the menu. However, due to popular demand, KFC Australia brought back The Double for brief periods in 2012 and December 2012.
The Double Down has sparked strong opinions among Australians. Some considered it the ultimate fast-food fix, perfect for late-night cravings or hangover cures, while others criticized it for being excessively unhealthy. The controversy surrounding its nutritional content even led to KFC Australia removing the word "fried" from its name. Despite the criticisms, The Double amassed a dedicated following, as evidenced by the Change.org petition created in 2016 to bring it back to the Australian menu.
In 2014, the Double Down reappeared in some regions for a short time before disappearing again. KFC attributed its return to the dedicated fans who had been "clamoring for it." During this period, the sandwich was also available in New Zealand, Japan, Singapore, Malaysia, Korea, and the Philippines, with some variations to conform to halal standards. In 2015, the Double Down was reintroduced in the Philippines, and a new variation, the Double Down Dog, was launched.
In recent years, KFC Australia has experimented with different variants of the Double Down. In August 2020, they launched the Zinger Mozzarella Double through a "secret menu" on their mobile delivery app. This variant included Zinger-coated mozzarella-filled patties, bacon, mayonnaise, and mozzarella cheese. In September 2021, they introduced the Pizza Double, featuring pepperoni slices and pizza sauce, available in both original and Zinger variants.
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A variant, the Zinger Mozzarella Double, was available in 2020
The KFC Double Down has had a tumultuous history in Australia, with its availability being limited and sporadic. It was first introduced in Australia in March 2011 for a limited time, and its success prompted KFC Australia to bring it back for a few days in June 2012 and again in December 2012.
The Zinger Mozzarella Double was a unique offering that built on the original Double Down's concept. The original Double Down, as described in a 2016 Change.org petition, consisted of "deep-fried chicken pieces for the outer layer, two rashers of bacon, two slices of cheese, and a delicious sauce in the middle." The Zinger Mozzarella Double added a new twist by incorporating Zinger-coated mozzarella-filled patties and a combination of mayonnaise and mozzarella cheese.
The release of the Zinger Mozzarella Double showcased KFC Australia's innovation and willingness to experiment with their menu. By utilizing a "secret menu" and unconventional marketing strategies, they created a sense of exclusivity and intrigue around this variant. This approach may have been intended to generate buzz and appeal to customers seeking unique and indulgent food options.
The Zinger Mozzarella Double represented KFC Australia's effort to provide a novel dining experience to its customers. Its limited availability and unconventional release strategy added to its allure, demonstrating how fast-food chains can leverage unique marketing techniques to generate interest and excitement.
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Another variant, the Pizza Double, was available in 2021
KFC Australia has launched several variants of the Double Down sandwich over the years. In August 2020, they introduced the Zinger Mozzarella Double, which was followed by the Pizza Double in September 2021. The Pizza Double variant included pepperoni slices and pizza sauce, and was sold in both original and Zinger variants. It was available from September 7 to October 4, 2021.
The Original and Zinger Double Downs were reintroduced to the menu in August 2021, but they were discontinued by the end of October. However, these variants made a return to the menu in April 2023, along with the Triple Down and the Junior Double Down Rice Bowl, which were available on the "Secret Menu" until June 26, 2023.
The Double Down sandwich has had a dynamic history in Australia, with KFC Australia experimenting with different variations and limited-time offers to create excitement and cater to the demands of their customers.
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The Double Down is available in other countries
In France, the Double Down was launched as a limited-edition product in 2014 and was later reintroduced in 2015 and 2017 with additional flavors. The Double Down was also introduced in Spain in 2016, with a slightly different recipe that included cheddar cheese and barbecue sauce. In the UK and Ireland, the Double Down was available for a limited time in 2017, and a Zinger Supercharger Double Down variant is expected to launch soon.
In Asia, the Double Down was first launched in the Philippines in 2010, followed by Japan, Singapore, Malaysia, Korea, Indonesia, Thailand, and India. In the Philippines, the Double Down has been reintroduced multiple times, including in 2014, 2015, 2016, 2019, and 2021. The Singapore version of the Double Down uses turkey bacon instead of regular bacon to conform to halal standards, while the Korean version features a Zinger Double Down MAXX variant with an added hash brown patty and salsa.
In Oceania, the Double Down has been available in Australia and New Zealand. In Australia, the Double Down was renamed "The Double" and was first introduced in 2011, followed by multiple limited-time returns. In New Zealand, the Double Down was available for an initial limited period of five weeks in 2011 and was brought back for one day in 2012.
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Frequently asked questions
The KFC Double Down was available in Australia in 2011 for a limited time. In 2016, a Change.org petition was started to bring back the Double Down to Australia, but it is unclear if it was successful. In 2020, KFC Australia launched a variant of the Double Down, the Zinger Mozzarella Double, through a "secret menu" on its mobile delivery app. In 2021, another variant, the Pizza Double, was sold through the KFC app. As of January 2024, there are no plans to bring back the Double Down to Australia.
The Double Down is a sandwich that uses two pieces of fried chicken instead of bread. It also includes bacon, cheese, and sauce.
The KFC Double Down was first launched in the United States in 2010. It has since been available in various countries, including Canada, New Zealand, the Philippines, Japan, Singapore, Malaysia, Korea, and the United Kingdom. Variants of the Double Down, such as the Zinger Mozzarella Double and the Pizza Double, have been available in Australia through KFC's mobile app.
