Lyla Lindsey
Maybelline is a popular cosmetics brand with a global presence, including in Australia. The brand's animal testing policies have been a topic of debate, with varying opinions on whether Maybelline can be considered cruelty-free. Maybelline's parent company, L'Oréal, has an animal testing policy that allows for exceptions if required by regulatory authorities, and Maybelline sells its products in mainland China, where animal testing is mandated by law. This has led to conflicting views on Maybelline's cruelty-free status, with some arguing that the brand is not cruelty-free due to its compliance with animal testing in certain markets, while others claim that the brand itself does not conduct animal testing.
| Characteristics | Values |
|---|---|
| Cruelty-free status | Not cruelty-free |
| Animal testing | Allows third-party animal testing where required by law |
| Animal testing policy | Does not test finished products or ingredients on animals, unless required by law |
| Parent company | L'Oreal |
| Parent company animal testing policy | Does not test products or ingredients on animals, unless required by law |
| Sale in China | Available for sale in mainland China |
| Vegan options | Offers some "vegan" options free of animal-derived ingredients |
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What You'll Learn
Maybelline's animal testing policy
Maybelline is available for sale in countries with mandatory animal testing, such as mainland China. Foreign cosmetics in China must be tested on animals as part of their pre-market animal testing laws. Maybelline must agree to these tests and also pay for them. Therefore, Maybelline's products have likely been tested on animals.
Maybelline is not certified cruelty-free by any third-party cruelty-free certifications like Leaping Bunny or PETA. This means that no one is substantiating or auditing Maybelline’s cruelty-free claims.
Some people argue that Maybelline is cruelty-free because the company itself does not conduct animal testing. Instead, China tests the products themselves. However, because Maybelline sells in a market that tests, they cannot be considered cruelty-free.
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Maybelline's parent company
Maybelline New York, formerly known as The Maybelline Company, is an American multinational cosmetics, skincare, perfume, and personal care company. It was founded in Chicago in 1914 by pharmacist Thomas Lyle Williams. Williams was inspired by his older sister Mabel, who used a mixture of Vaseline and coal dust to darken and thicken her eyelashes. He created his own product, which he sold locally under the name Lash-Brow-Ine. The company was later renamed Maybelline in her honour.
In 1967, Williams sold the company to Plough Inc. (now Schering-Plough) in Memphis, Tennessee. In 1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella & Co.
L'Oréal has been criticised for its animal testing practices, with People for the Ethical Treatment of Animals (PETA) reporting that Maybelline tested on animals as recently as 2021. However, according to a 2010 report, animal testing of products is required by law in some countries to sell cosmetics.
The Good Shopping Guide has also noted that Maybelline needs to address a number of ethical issues, including the activities of its parent company, before it can be considered an ethical business.
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Animal testing in mainland China
Maybelline is not considered cruelty-free as it sells its products in mainland China, where animal testing is required by law. Maybelline is owned by L'Oreal, a parent corporation that engages in animal testing. While Maybelline itself may not be conducting animal tests, it allows Chinese authorities to test its products on animals in order to sell in China.
Animal testing laws in China have recently undergone changes, and some cosmetics may now qualify for an exemption and avoid animal testing. This relaxation began in 2014 when China allowed certain cosmetic products manufactured in China to bypass animal testing. In 2021, China stopped requiring pre-market animal testing for most cosmetic products, but post-market animal testing was still common. As of 2023, China has also stopped requiring post-market animal testing, and some sources state that brands can now sell in China while maintaining their cruelty-free status. However, not all brands sold in China are cruelty-free, and it is important to note that China has not provided a specific reason for its previous requirements for animal testing on cosmetics.
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Cruelty-free alternatives to Maybelline
Maybelline is not cruelty-free. Maybelline engages in animal testing by allowing its products to be animal-tested in mainland China, where animal testing is required by law. Maybelline is owned by L'Oreal, a parent corporation that also engages in animal testing.
L.A. Colors
L.A. Colors offers a range of cruelty-free makeup products, including lipliners that are similar to Maybelline's Color Sensational lipliner in Totally Toffee.
Milani
Milani is another cruelty-free makeup brand that is often recommended as an alternative to Maybelline.
Essence
Essence is a cruelty-free makeup brand that offers affordable and high-quality products.
Cruelty-Free Kitty-Approved Brands
The website CrueltyFreeKitty is a comprehensive database for finding cruelty-free brands. The website includes brands that are entirely cruelty-free, as well as those that are cruelty-free except where required by law. Some brands have also gone the extra length to obtain a Leaping Bunny certification, which is a third-party certification that audits and substantiates a brand's cruelty-free claims.
It is important to note that the definition of "cruelty-free" can vary, and some people may consider a product cruelty-free if its ingredients have not been tested on animals in the past 10 years or so. Additionally, some companies may not conduct animal testing themselves but may sell their products in countries like China, where animal testing is required by law. Therefore, it is always good to do your research and consult trusted sources and certifications when looking for cruelty-free alternatives.
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Maybelline's vegan options
Maybelline is owned by L'Oreal, a parent corporation that engages in animal testing. Maybelline also sells its products in mainland China, where animal testing is required by law. For these reasons, Maybelline is not considered a cruelty-free brand.
Maybelline claims to offer some "vegan" options that are free of animal-derived ingredients. However, because Maybelline engages in animal testing, these products cannot be considered truly vegan.
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It is important to note that the term "vegan" is unregulated, and different organizations may have varying standards for what constitutes a vegan product. Some organizations, like PETA and Leaping Bunny, offer certifications to indicate that a product is cruelty-free. However, Maybelline is not certified by any of these organizations.
If you are looking for vegan and cruelty-free alternatives to Maybelline, there are other brands that you can consider. For example, L.A. Colors, Milani, and Essence are believed to be cruelty-free by some consumers.
It is always a good idea to do your own research and consult trusted sources to make informed decisions about the products you choose to support.
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Frequently asked questions
Maybelline is not cruelty-free in Australia or anywhere else in the world. Maybelline is owned by L'Oréal, a parent company that engages in animal testing. Maybelline also sells its products in mainland China, where foreign cosmetics must be tested on animals.
Maybelline does not conduct animal testing itself. However, it allows its products to be tested on animals by Chinese authorities as required by Chinese law.
Maybelline claims to offer some "vegan" options that are free of animal-derived ingredients. However, because Maybelline engages in animal testing, these products cannot be classified as vegan.
No, Maybelline is not certified cruelty-free by any third-party organizations like Leaping Bunny or PETA. Therefore, there is no independent substantiation or auditing of Maybelline's cruelty-free claims.
