Ruqayyah Snyder
Amazon Australia offers a wide range of products, including electronics, apparel, toys, books, and DVDs. Amazon has a customer membership program called Amazon Prime, which costs $9.99 per month or $79 annually in Australia and provides perks such as free shipping and access to Prime Video. Amazon hosts several sales events throughout the year, including the Big Smile Sale in March or early April, the Mid-Year sale in June, Prime Day in July, and Black Friday. Prime Day 2025, which took place from July 8 to July 11, offered extended deals and discounts exclusively to Prime members. Amazon is also expanding its Prime Video content in 2025, introducing new films and TV shows, including Australian Originals.
| Characteristics | Values |
|---|---|
| Amazon Prime membership cost in Australia | $9.99 per month or $79 for an annual membership |
| Amazon Prime membership perks | Free shipping, access to exclusive content on Prime Video, 30-day free trial |
| Amazon sales in Australia | Big Smile Sale (March or early April), Mid-Year sale (June), Prime Day (July), Black Friday, Boxing Day |
| Prime Day 2025 dates | 8 July - 11 July |
| Prime Day 2025 deals | 42% off Fire TV sticks, up to 50% off Ring and Blink security tech, AU$200 off the Kindle Scribe, discounts on stick vacuum cleaners, air fryers, and tablets |
| Amazon Prime Video in 2025 | Top End Bub, You're Cordially Invited, Blink Twice, Reacher, The Summer I Turned Pretty, Invincible, Clarkson's Farm |
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What You'll Learn
Amazon Prime Day 2025
Amazon Prime Day is an annual sales event held by Amazon, where Prime members are offered exclusive discounts. A Prime membership costs $9.99 per month or $79 annually in Australia, and new members can access a 30-day free trial to take advantage of the Prime Day deals. Benefits of a Prime membership include free shipping, exclusive content on Prime Video, and early access to select deals.
Some of the best deals available during Prime Day 2025 include:
- 42% off Fire TV sticks
- Up to 50% off Ring and Blink security tech
- AU$200 off the Kindle Scribe
- Up to 50% off select products from Levi's, Elemis, and Shark
- Up to 40% off select TVs from Samsung, Sony, LG, and Hisense
- Up to 40% off select chargers and speakers from Anker
- 70% off Echo Buds and Blink video doorbells
Amazon Prime Day is one of the biggest sales of the year, with the other being Amazon's Black Friday sale. There are also usually good deals during the Big Smile Sale and the Mid-Year sale.
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$23.8
Amazon's Australian Originals
Amazon has been steadily increasing its presence in Australia, with Amazon Prime Video leading the way. In October 2022, Amazon Prime Video unveiled a slate of six new Australian originals for 2023, showcasing a commitment to increasing investment in Australian-produced content. This included four docuseries, one 90-minute live special, and several comedy specials from renowned Australian comedians like Dave Hughes, Tommy Little, and Lizzy Hoo.
One of the docuseries, titled "The Test," followed the Australian men's cricket team in the run-up to the first Ashes Test match, offering a behind-the-scenes look at the team dynamics and their preparation for the tournament. Another exciting addition was the feature-length documentary, "Hot Potato: The Story Of The Wiggles," which delved into the global phenomenon of the beloved children's entertainment group, The Wiggles.
The 90-minute live special, "Hugh van Cuylenburg G.E.M," was presented by the best-selling author of "The Resilience Project," focusing on positive mental health strategies. The comedy specials included "Dave Hughes: Ridiculous," "Tommy Little: Pretty Fly For A Dickhead," and "Lizzy Hoo: Hoo Cares," bringing unique perspectives and laughter to audiences.
Amazon Prime Video's dedication to Australian content didn't stop there. They also announced 23 Australian Original commissions since 2019, showcasing a sustained effort to develop, commission, and acquire local projects. This includes the scripted drama "Refugee Footballer Hakeem Al-Araibi," which highlights the diverse range of content on offer.
In addition to the Australian Originals, Amazon Prime offers various perks to its members in Australia, including free shipping, exclusive sales events like Prime Day, and access to Prime Video, Prime Reading, and Prime Gaming. With all these offerings, Amazon is providing a comprehensive and entertaining experience for its Australian customers.
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Amazon Prime membership benefits
Amazon Prime is Amazon's customer membership program. In Australia, it costs $9.99 per month or $79 for an annual membership. First-time members can get a 30-day free trial to experience the perks of Amazon Prime.
Amazon Prime Day is an annual sales event held by Amazon where Prime Members are offered exclusive discounts. In 2025, Prime Day in Australia will run from 8 July to 11 July, offering seven full days of discounts.
Fast, free delivery
Prime members can enjoy free two-day delivery on millions of items, free one-day delivery on more than 15 million items, and free same-day delivery on over 3 million items in eligible zip codes. Additionally, members can get ultrafast grocery delivery within just two hours on a wide selection of groceries, including meat, seafood, produce, snacks, and household essentials.
Exclusive deals and discounts
Prime members get early access to select deals and exclusive discounts during events like Prime Day and Prime Big Deal Days.
Extensive streaming options
Prime Video offers a vast collection of premium programming, including movies, series, documentaries, and live sports. Prime members also get access to Amazon Music, with ad-free streaming of top podcasts and a large music catalog.
Prime Reading
Prime members can read as much as they want from a rotating selection of thousands of eBooks, magazines, comics, and audiobooks, including Amazon Original Stories.
Amazon First Reads
Every month, Prime members can choose one Kindle book from the editors' picks for free, while non-Prime members pay $1.99.
Prime Gaming
Prime Gaming offers free games and a free monthly Twitch subscription.
Amazon Photos
Prime members get unlimited full-resolution photo storage and 5GB of video storage with Amazon Photos.
Fuel savings
Prime members can save $0.10 per gallon at over 7,000 participating gas stations in the U.S., resulting in significant savings over time.
Free Grubhub+
Prime members get a free Grubhub+ membership, which includes $0 delivery fees, lower service fees, and exclusive savings on eligible Grubhub orders.
Prescription savings
Amazon offers savings of up to 80% on prescriptions at over 60,000 pharmacies nationwide, including the Amazon Pharmacy.
Alexa+
Alexa+ is an enhanced version of Alexa, offering personalized deal recommendations and notifications when items drop into your preferred price range.
Buy with Prime
Prime members can shop directly from thousands of brands' online stores, enjoying benefits like fast, free delivery, easy returns, and seamless checkout.
These are just some of the benefits of an Amazon Prime membership, which offers a combination of savings, convenience, and entertainment in a single membership.
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Amazon's Big Smile Sale
The Big Smile Sale offers a wide range of discounts, including on headphones, stick vacuums, earbuds, phones, and Amazon-owned products like the Kindle, Ring, and Echo. Unlike other sales, you don't need an Amazon Prime membership to take advantage of the deals. However, Prime members can access additional benefits, such as free shipping and exclusive discounts on select items.
Some of the deals during the 2025 Big Smile Sale included:
- AU$250 off the Dyson Supersonic Nural, a hair dryer with new smart settings and a diffuser attachment for curly hair.
- AU$600 off the Roborock Q8 Max+, a robovac that can vacuum and mop simultaneously with strong suction power.
- AU$100 off the Ninja Slushi, a machine that turns liquids into frozen drinks using specialised RapidChill technology, offering various settings like frappe and smoothie.
While the Big Smile Sale offers great deals, it is not as big as Amazon Prime Day or Black Friday, which are the biggest sales events of the year. Amazon Prime Day in 2025 took place from 8-11 July, offering discounts on Fire TV sticks, Ring and Blink security tech, Kindle Scribe, stick vacuum cleaners, air fryers, and tablets. To access these deals, customers needed to be Prime members, which costs $9.99 per month or $79 annually in Australia. Prime members can also enjoy benefits like free shipping and access to Prime Video.
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Amazon's Mid-Year Sale
Amazon Australia has four exclusive sales throughout the year and also takes part in the big general sales alongside Australia's major retailers. While it's not as big as Amazon Prime Day or Black Friday, the Amazon Big Smile Sale is one of Amazon's major sales of the year, typically taking place in late March or early April.
The Amazon Mid-Year Sale is the company's alternative to Australian EOFY sales in June. While it's not an Amazon-exclusive sale, Amazon's deals during Black Friday are usually the best we see during the year.
Prime Day 2025 in Australia started on 8 July and ended on 11 July, offering four full days of discounts. Amazon Prime Day is an annual sales event held by Amazon where Prime Members are offered access to exclusive discounts. Amazon devices were at the forefront, offering 42% off Fire TV sticks, up to 50% off Ring and Blink security tech, and AU$200 off the Kindle Scribe. There were also big savings on the best stick vacuum cleaners, top air fryers, and the greatest tablets.
If you're not a Prime member yet, you can sign up for $14.99 per month or $139 per year, or start a free 30-day trial if eligible. Benefits include free and fast shipping, exclusive and early access to select deals, plus free subscriptions to some of Amazon's other services like Prime Video, Prime Reading, and Prime Gaming.
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Frequently asked questions
Amazon Prime Day 2025 in Australia started on July 8 and ended on July 11.
Amazon Prime costs $9.99 per month or $79 for an annual membership in Australia.
Benefits of Amazon Prime include free and fast shipping, exclusive and early access to select deals, plus free subscriptions to Amazon services like Prime Video, Prime Reading, and Prime Gaming.
Some of the best deals on Amazon Prime Day 2025 include 42% off Fire TV sticks, up to 50% off Ring and Blink security tech, and AU$200 off the Kindle Scribe.
