Ruqayyah Snyder
In May 2021, McDonald's announced a collaboration with K-pop group BTS, launching the BTS Meal in almost 50 countries. The meal, featuring the band members' favourite menu items, included a 10-piece Chicken McNuggets, medium fries, a medium Coke, and two new dipping sauces inspired by recipes from McDonald's South Korea. While the meal was available in the United States and Canada from 26 May, it did not launch in the UK. In Australia, the BTS Meal generated mixed reviews and some customers resold the limited-edition sauces online for a significant profit.
| Characteristics | Values |
|---|---|
| Date | May 2021 |
| Meal | 10-piece Chicken McNuggets, medium fries, medium Coke, sweet chili and Cajun sauces |
| Availability | Not available in all countries, including the UK |
| Reselling | Some customers in Australia resold sauces on eBay for up to $500 |
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What You'll Learn
- The BTS meal at McDonald's Australia included 10 Chicken McNuggets, medium fries, a medium Coke, and two special sauces
- The meal was launched in collaboration with K-pop group BTS
- The meal was available for a limited time only
- People were reselling the sauces and other merchandise on eBay for as much as $500
- The meal was available in 49 countries, but not in the UK
The BTS meal at McDonald's Australia included 10 Chicken McNuggets, medium fries, a medium Coke, and two special sauces
The BTS McDonald's meal was launched in Australia in May 2021. The meal was a collaboration between the fast-food giant and the K-pop group BTS, allowing fans to try the band members' favourite menu items. The meal was available in 49 countries, although it did not come to the UK.
The collaboration between McDonald's and BTS also included merchandise, with fans able to purchase bags, sauces, boxes, and cups. Some people in Australia were reselling their Macca's BTS sauces online for hundreds of dollars.
The launch of the BTS meal in Australia caused a frenzy, with one McDonald's shutting down due to the popularity of the meal.
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The meal was launched in collaboration with K-pop group BTS
The BTS McDonald's meal was launched in collaboration with the K-pop group BTS. The meal features the seven band members' favourite orders, including a 10-piece Chicken McNuggets, medium fries, and a medium Coke. The meal also comes with two dipping sauces new to McDonald's customers in the United States: Sweet Chili and Cajun, inspired by recipes from McDonald's South Korea.
The BTS McDonald's meal was first introduced in May 2021 and was available in 49 countries. The meal's release date varied depending on the country, with some fans having to wait longer to try it. In the United States and Canada, the meal was released on 26 May 2021.
BTS has collaborated with several other well-known brands, including Samsung, Coca-Cola, and Starbucks. Their collaboration with McDonald's included a merchandise line, with fans able to purchase items such as bags, sauces, boxes, and cups.
In Australia, the BTS meal generated a lot of excitement, with some McDonald's locations shutting down due to the frenzy. The meal's sauces were particularly popular, with some customers reselling them on eBay for high prices. The meal's release in Australia also sparked discussions about PETA's concerns over BTS promoting tortured chickens.
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The meal was available for a limited time only
In collaboration with the K-pop group BTS, McDonald's launched the "BTS Meal" in Australia in October 2021. The meal was available for a limited time only.
The BTS Meal was first introduced in May 2021 and was made available in 49 countries. The meal includes the band members' favorite orders: a 10-piece Chicken McNuggets, medium fries, a medium Coke, and two new dipping sauces inspired by McDonald's South Korea recipes—Sweet Chili and Cajun.
In Australia, the launch of the BTS Meal caused a frenzy among K-pop fans, with some McDonald's outlets shutting down due to the high demand. Some customers even resold the Korean BTS dipping sauces on eBay for as much as $500.
The limited-time nature of the BTS Meal created a sense of urgency among fans, who wanted to try the meal and collect the exclusive merchandise. While the exact duration of the availability of the meal in Australia is not clear, it was expected to stay on the menu for several weeks, similar to its availability in other countries.
The collaboration between McDonald's and BTS brought together fans of the band and food enthusiasts, creating a unique and exciting experience. The limited availability added to the exclusivity and appeal of the meal, driving high demand and even resale markets for those seeking a taste of the BTS experience.
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People were reselling the sauces and other merchandise on eBay for as much as $500
McDonald's Australia launched the BTS meal, a collaboration with the K-pop group, in October 2021. The meal includes the band's signature order of 10 Chicken McNuggets, fries, a Coke, and sweet chili and Cajun dipping sauces inspired by the menu at McDonald's in South Korea, where the band is from. The entire meal retails for between $10.90 and $12.50.
The BTS meal was highly anticipated, and the specialty packaging and sauces soon became sought-after items. People started reselling the paper bags, boxes, drink cups, and sauces on eBay for inflated prices, with some listings going for more than double the actual cost of the meal in stores.
In Australia, some listings offered the white, BTS-themed nugget box and both sauces for approximately $193. There were also listings for the sauces alone, with two of each sauce being sold for $24.95. Some sellers were even asking for as much as $500 for bundles featuring "mint condition" BTS meal boxes and multiple sauce packets.
While some of the more expensive listings didn't seem to attract bids, some of the lower-priced listings were selling. One eBay listing from South Korea offered the full BTS Meal set for $44 and had been purchased by several users. Another listing showed a slightly grease-stained BTS meal bag on sale for $80, plus shipping, with no bids at the time of publishing.
The high demand for the BTS meal and its associated merchandise caused a frenzy among fans, leading to a surge in foot traffic at McDonald's restaurants. The collaboration provided an opportunity for fans to collect limited-edition items and showed the impact of combining food and fandom.
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The meal was available in 49 countries, but not in the UK
The BTS McDonald's meal was made available in 49 countries, including Australia, but not in the UK. The meal was launched in collaboration with the K-pop group BTS and included their favourite menu items: a 10-piece Chicken McNuggets, medium fries, and a medium Coke. The meal also came with two special dipping sauces inspired by McDonald's South Korean recipes: Sweet Chili and Cajun.
The BTS meal was highly anticipated in Australia, with some McDonald's locations even shutting down due to the frenzy surrounding its release. The collaboration was so popular that some people in Australia began reselling the Korean dipping sauces on eBay for as much as $500. The meal was also slightly different depending on the location, with some variations in the sauces and other items included.
BTS has collaborated with several other major brands, including Samsung, Coca-Cola, and Starbucks. Their collaboration with McDonald's was first introduced in May 2021 and was available for a limited time in the 49 countries. The specific release dates varied depending on the country, with the meal launching on May 26 in the United States and Canada, for example.
While the BTS meal was not available in the UK, fans in those countries could still enjoy the group's music and other collaborations. The "Life Goes On" music video by BTS was available for streaming on YouTube, and the group has also released exclusive merchandise with other brands. Despite not having access to the meal, UK fans could still show their support for BTS through these alternative means.
The exclusion of certain countries from the BTS meal release highlights the complexities of global marketing and distribution strategies. While BTS and McDonald's aimed to reach a worldwide audience, local preferences, cultural factors, and logistical challenges may have influenced the decision to launch the meal in specific markets. Ultimately, the availability of the BTS meal varied depending on regional demand, partnerships, and contractual obligations.
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Frequently asked questions
The BTS meal came out in Australia on 26 October 2021.
The meal included the band members' favourite orders, such as a 10-piece Chicken McNuggets, medium fries, and a medium Coke. It also featured two new dipping sauces inspired by McDonald's South Korean recipes: Sweet Chili and Cajun.
The meal was expected to stay on the menu for several weeks, with content debuting on social media throughout May and June 2021.
