Lyla Lindsey
The Ford Endura, known as the Edge in overseas markets, was released in Australia in December 2018. The five-seat SUV was introduced to replace the Ford Territory, which was discontinued in 2016. However, due to slow sales, Ford Australia decided to discontinue the Endura in 2020. The Endura struggled to compete with other SUVs in the Australian market, particularly those with seven seats and petrol engines. Despite its short lifespan in Australia, the Ford Endura offered a range of features and capabilities that positioned it uniquely within the dynamic and evolving landscape of the Australian SUV market.
| Characteristics | Values |
|---|---|
| Launch Date in Australia | December 2018 |
| Number of Seats | 5 |
| Engine | 140kW/400Nm 2.0-litre turbo-diesel |
| Fuel Type | Diesel |
| Fuel Consumption | 6.7L/100km |
| Wheel Options | 245x60 R18 |
| Tyre Options | SUV |
| Price | $35,420 - $61,490 |
| Status | Discontinued in Australia |
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What You'll Learn
The Ford Endura was discontinued in Australia in 2020
The Ford Endura was discontinued in Australia by the end of 2020. Known as the Edge in overseas markets, the Australian Endura was offered exclusively as a five-seat, 2.0-litre turbo-diesel SUV. It was launched in Australia in late 2018 as an import-only business venture by Ford to replace the popular Territory SUV. However, the Endura struggled with slow sales and customer preference shifted towards the Ranger-based Everest large SUV.
The Endura's demise was not publicly announced, but it was part of Ford Australia's strategy to eliminate once-staple passenger models from its line-up. The company decided to focus on expanding its SUV offerings with the Puma, Escape, and growing Everest models. The Endura's position in the local range was filled by the new-generation Escape, which offered a seven-seat option, and the Everest seven-seater.
The Ford Endura, or Edge as it is known in the United States and most global markets, continues to be sold in the US with a petrol-only range. The Australian market, however, only received the diesel-powered version, which may have contributed to its slow sales. The Endura's discontinuation left Ford without a direct rival to popular models like the Toyota Kluger and without a direct replacement for its own Territory SUV.
The Endura had a short run in Australia, lasting only two years on the market. Despite its struggles, the Endura reflected the dynamic motoring landscape in Australia, where buyers sought more specific features and attributes in their SUVs.
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The Endura was replaced by the new-generation Escape and the Everest
The Ford Endura was discontinued in Australia at the end of 2020. The Endura was introduced in the US as the Edge, and was released in Australia in December 2018. The Endura was a five-seat SUV that was positioned in Ford's lineup above smaller SUVs like the EcoSport and Escape, and below the larger Everest.
The Endura struggled with sales due to its five-seat configuration compared to the Territory and Everest's seven seats, and the lack of a petrol engine option. This led to its discontinuation and replacement by the new-generation Escape and the Everest.
The new-generation Escape, which was launched in 2020, is 102mm longer than its predecessor. It offers a seven-seat configuration, which fills the gap left by the Endura and serves as competition for other SUVs in the Australian market.
The Everest, a large SUV, has also been updated with new variants, such as the Sport RWD and BaseCamp, to strengthen its position in the large SUV market. The Everest is known for its off-road capabilities and is a popular choice for those who require a vehicle that can handle rough terrain.
The decision to replace the Endura with the new-generation Escape and the Everest reflects Ford's strategy to focus on specific features and attributes that cater to the dynamic motoring landscape in Australia.
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The Endura was a five-seat SUV
The Ford Endura, known as the Edge in overseas markets, was offered exclusively as a five-seat SUV in Australia. It was launched in Australia in late 2018, filling the gap left by the large Australian-made Territory SUV, which was discontinued in 2016. The Endura was produced in Canada and imported to Australia, where it was powered by a 2.0-litre turbo-diesel engine.
The Endura was positioned above the smaller EcoSport and Escape Ford SUVs in the lineup, while sitting below the larger Everest. It offered a range of wheel and tyre options and had an estimated fuel consumption of 6.7L/100km for the SUV /Diesel variant.
However, despite participating in one of the most popular new-car market segments in Australia, the Endura struggled with slow sales. This was partly due to its five-seat configuration compared to the Territory and Everest's seven seats, and the lack of a petrol engine option. As a result, Ford decided to discontinue the Endura in Australia by the end of 2020, with the new-generation Escape and the Everest seven-seater taking its place.
The Endura's demise was part of Ford Australia's strategy to eliminate once-staple passenger models and focus on SUVs like the Bronco and Mustang Mach E, which were popular in North America but not available in Australia at the time.
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The Ford Edge is known as the Endura in Australia and New Zealand
The Ford Edge, or Endura, is a mid-size SUV that is available in both front-wheel and all-wheel drive. It is powered by a 2.0-litre turbo-diesel engine and features five seats. The Endura was offered as a more premium option, with a higher price point than the Ford Territory. However, despite participating in one of the most popular new-car market segments in Australia, the Endura struggled with slow sales. This was partly due to its five-seat configuration, which limited its appeal to larger families when compared to other SUVs in the market, such as the Ford Everest and the Toyota Kluger, which offered seven seats.
In addition to the number of seats, the Endura's poor sales performance could also be attributed to its lack of a petrol engine option. While the European market Edges are diesel-powered, the North American market receives only petrol-powered engines. This meant that the Endura was at a disadvantage in the Australian market, where sales leaders such as the Kia Sorento and Toyota Kluger are petrol-powered.
Due to slow sales and customer preference for other models, Ford Australia decided to discontinue the Endura by the end of 2020. The company planned to focus on other SUV models in its line-up, such as the Puma, Escape, and the large Everest off-roader. Despite the Endura's short lifespan in the Australian market, it played a role in filling the gap left by the Ford Territory and offered a unique set of features and attributes that reflected the dynamic motoring landscape in Australia.
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The Endura was first introduced in the US
The Ford Endura, known as the Edge in the US and other overseas markets, was first introduced in the US. In Australia, it was launched in late 2018 as a replacement for the Australian-made Territory SUV. The Endura was offered exclusively in a five-seat guise with a 2.0-litre turbo-diesel engine. However, after only two years on the Australian market, the Endura was discontinued in 2020 due to slow sales and customer preference for the Ranger-based Everest SUV.
The Endura, or Edge, has been available in the US market since 2007, where it is offered with a range of engine options and features. In comparison, the Australian Endura was limited to a 2.0-litre turbo-diesel engine and five-seat configuration. Despite its short lifespan in Australia, the Endura played a role in filling the gap left by the Territory SUV in the local market.
The US version of the Endura, the Edge, has a variety of engines and specifications. North American markets receive only petrol-powered engines, ranging from a 183kW 2.0-litre turbo petrol to a 235kW 2.7-litre twin-turbo V6. In contrast, the Australian Endura was only available with a diesel engine, which may have contributed to its slower sales compared to its petrol-powered competitors.
The Endura, or Edge, in the US market offers features such as heated and ventilated front seats, adaptive LED headlights, a panoramic glass sunroof, and a range of active safety equipment. These features were likely available on the US version of the Endura from its introduction and may have contributed to its popularity in the US market.
Overall, the Endura was first introduced in the US market as the Edge and was later brought to Australia as a replacement for the Territory SUV. While it faced challenges in Australia due to its limited seat configuration and engine options, it played a role in filling the gap left by the Territory. The US version of the Endura continues to be offered with a range of engines and features, contributing to its popularity in the North American market.
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Frequently asked questions
The Ford Endura was launched in Australia in December 2018.
The Ford Endura was introduced to Australia to replace the popular Territory.
No, the Ford Endura was discontinued in Australia by the end of 2020 due to slow sales.
