Brunswick Group: Global Advisory Firm

Brunswick Group is an international PR and advisory firm specialising in business critical issues. It was founded in London in 1987 (although one source says 1992) and has since expanded to 23 offices in 14 countries. The company advises the world's leading companies on how to navigate critical issues and engage with their stakeholders. Brunswick Group has a particular focus on financial communications and has been the top financial communications consultancy in the UK for many years. The company has a reputation for its high-calibre, experienced people with diverse backgrounds and skills.

Crisis management

Brunswick Group has over 30 years of experience in crisis management and has helped clients through some of the most difficult moments in their histories, including tragic plane crashes, oil spills, corporate fraud, financial meltdowns, supply chain disruptions and major product recalls. The company believes that while crises might not be manageable, it is possible to lead through them. Effective leadership, according to Brunswick Group, is defined by the ability to quickly grasp the issues and take appropriate action, and this requires having the right mindset and communicating it effectively.

The company's team has expertise in law, journalism, government and communications, and they offer a global network of advisors who have handled corporate crises from every possible vantage point. They emphasise the importance of preparing for crises before they happen, such as having a plan in place for a cyber breach.

Brunswick Group has worked with a range of clients, from some of the world's biggest companies to smaller, unquoted businesses. While they are reluctant to disclose client details, they have represented firms including British Airways, BT, EMI, Safeway, Standard Life and Newcastle United.

Corporate campaigns

The Brunswick Group is a London-headquartered international PR firm, which was founded in 1987. It is the top financial communications consultancy in the UK, with almost a third of the FTSE 100 top firms as clients. The Group provides advisory services on business-critical issues, specialising in finance, politics, and society at large.

Brunswick Group's corporate campaigns aim to enhance corporate reputation through creative and compelling multi-channel ideas for critical stakeholder audiences. The Group's creative specialists execute campaigns across design, film, live events, and digital content to deliver impactful messages to the right audiences at the right time.

The Group helps businesses uncover and articulate their ambitions to connect more effectively with their audiences. They combine integrated strategic advisory services with creativity to create powerful campaigns for their clients. For example, they helped VARO Energy, a company at a pivotal moment in its history, to announce a new strategy to become the partner of choice for customers in the energy transition. Brunswick Group created a corporate positioning, a refreshed visual identity and website, celebrating VARO's past and building excitement for its ambitious carbon-free future.

In addition to the above, Brunswick Group's corporate campaigns also focus on the following:

• Creating compelling digital experiences for the world's largest organisations.
• Influencing and supporting employees to create value.
• Harnessing the power of film to tell their clients' stories in both the physical and virtual worlds.
• Investor communications and ESG (Environmental, Social, and Governance).

Financial communications

Brunswick Group is an international PR firm, providing financial communications services to many of the world's largest financial services companies. They are the biggest financial communications consultancy in the UK, with almost a third of FTSE 100 top firms as clients.

The group has extensive expertise in the financial sector, including banking, insurance, market infrastructure, payments, asset management, private equity, and fintech. They advise corporations on reputation management, providing communications strategies that address specific opportunities and challenges. This includes supporting companies through critical junctures such as mergers and acquisitions, IPOs, leadership changes, and crises.

Brunswick's Financial Institutions Group comprises over 60 advisors with diverse backgrounds, including media, capital markets, politics, and law. This team helps clients build and protect their reputations by defining and articulating their purpose and narrative. They assist in creating long-term communications strategies that resonate with key audiences, including investors, the media, governments, regulators, and society at large.

The group's financial communications services also include ongoing investor relations and public relations, ensuring correct positioning of results announcements, and providing communications infrastructure for corporate disclosure during IPOs and financings. They further support clients in crisis and litigation, corporate transactions, restructurings, and regulatory and public affairs.

Public relations

Brunswick Group is a leading international PR and advisory firm specialising in business-critical issues. With a global presence in 14 countries, the company has established itself as the top financial communications consultancy in the UK. The firm advises the world's leading companies on navigating complex and dynamic landscapes of finance, politics and society.

Brunswick Group was founded in 1987 in London, England, and has since expanded to 23 offices worldwide, including four in the United States: San Francisco, Dallas, New York, and Washington, DC. The company's three founders—Alan Parker, Louise Charlton, and Andrew Fenwick—remain based in the London office, which is home to over 66 partners and more than 159 client handlers.

The firm's expertise spans a range of sectors, including business, financial, investor relations, and mergers and acquisitions. They also provide counsel on crisis management, employee communications, public affairs, and corporate campaigns. Brunswick Group is known for its discretion, rarely disclosing details about the organisations they represent. However, some of their known clients include British Airways, Safeway, Standard Life, EMI, and Marks & Spencer.

In addition to their business endeavours, Brunswick Group has been involved in various political engagements. The firm has donated money and time to support the Labour Party and has connections to prominent political figures. For instance, co-founder Alan Parker is friends with former Prime Minister Gordon Brown and attended the wedding of another UK Prime Minister, David Cameron. In 2001, Parker recruited Bill Clinton's former aide, James Rubin, to Brunswick's political affairs unit, further highlighting the firm's political connections.

Brunswick Group's approach to public relations is shaped by their background in financial communications, emphasising integrity, diligence, openness, and accuracy. They assist companies in building trusted relationships with their stakeholders, recognising that effective engagement with all stakeholders is essential to the success of any business. The firm's reputation is built on their ability to assemble the right expertise from across the company, regardless of the complexity or location of the task at hand.

Business consulting

The Brunswick Group is a business consulting firm that advises the world's leading companies on how to navigate critical issues and engage with their stakeholders. They have a particular focus on financial communications and are the biggest financial communications consultancy in the UK. With a global presence, they have 23 offices in 14 countries, including London, New York, Beijing, Paris, and Tokyo.

The company was founded in 1987 and has a reputation for its high-calibre, experienced people with diverse backgrounds and skills. They advise on a range of sectors and specialisms, including finance, regulatory and government affairs, corporate campaigns, crisis management, and employee communications.

Brunswick's clients include some of the world's biggest companies, such as British Airways, BT, EMI, and Marks & Spencer, as well as smaller, unquoted businesses. They are known for their discretion and do not often advertise the organisations they represent.

The firm has a strong reputation for its expertise in business-critical issues, helping companies build trusted relationships with their stakeholders. They emphasise the importance of integrity and accuracy in their work, utilising their background in financial communications to navigate the complex world of business.

Brunswick's business consulting services include financial and corporate communications, crisis communications, investor relations, media relations, public affairs, public relations, IPO, M&A, and employee engagement. They also provide strategic planning and opinion research to help their clients succeed in today's complex and fast-changing business environment.

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