Brunswick Corporation is a leading name in the boating world, with an expansive portfolio that includes some of the industry's biggest names. The company owns 16 boat manufacturing brands, including Bayliner, Boston Whaler, Sea Ray, and Mercury Marine. Brunswick is the largest maker of pleasure boats in the world and is known for its quality and innovation. With a rich history that dates back nearly 200 years, Brunswick has become a global leader in the marine industry, offering a diverse range of products and services that cater to boating enthusiasts worldwide.
Characteristics | Values |
---|---|
Number of brands worldwide | 15 |
Number of brands in the US | 11 |
Number of brands outside the US | 4 |
Headquarters | Knoxville, Tennessee, US |
Net sales in 2008 | US$1.7 billion |
Net sales in 2012 | US$1.0 billion |
Net sales in 2019 | US$4.1 billion |
Global headquarters | Mettawa, Illinois, US |
Number of employees | 13,000 |
Number of countries operating in | 24 |
Types of boats | Pleasure boats, offshore fishing boats, deck boats, pontoon boats |
Brands | Sea Ray, Bayliner, Meridian, Boston Whaler, Crestliner, Cypress Cay, Harris (formerly FloteBote), Lowe, Lund, Princecraft, Quicksilver, Uttern, Valiant, Rayglass, Mastervolt, MotorGuide, Freedom Boat Club, Heyday, Czone, Attwood, Kellogg |
What You'll Learn
Sea Ray, Bayliner and Meridian pleasure boats
Sea Ray, Bayliner, and Meridian pleasure boats are among the many brands owned by Brunswick Corporation, the largest maker of pleasure boats in the world. With a broad portfolio of products and a culture of innovation, Brunswick brings the joys of the water to life for its customers.
Sea Ray is committed to providing clients with the best experience on the water, using high-quality materials and rigorous testing protocols to deliver exquisite models. Their boats offer a seamless and agile glide over the waters, giving water sports enthusiasts the adrenaline rush they crave.
Bayliner, on the other hand, is known for building reliable and affordable boats that deliver maximum customer satisfaction. Their boats provide a comfortable and stable performance, built with innovative materials for a durable and enjoyable boating experience.
Meridian, as part of the Brunswick family, contributes to the company's success in the pleasure boat market. Brunswick's dominance in this market is further evidenced by its additional brands, such as Boston Whaler, Crestliner, and Harris, which produce a range of offshore fishing and pontoon boats.
Brunswick's success extends beyond pleasure boats, as they also own brands specializing in fishing, deck, and pontoon boats. Their subsidiaries include well-known names like Quicksilver, Uttern, and Valiant, marketed in countries outside the United States.
With a rich history dating back to 1845, Brunswick Corporation has established itself as a leader in the boating industry, constantly innovating and expanding to meet the diverse needs of its global customers.
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Boston Whaler offshore fishing boats
The Brunswick Boat Group, headquartered in Knoxville, Tennessee, is the largest maker of pleasure boats in the world. They own a variety of boat brands, including Boston Whaler, which produces offshore fishing boats.
Boston Whaler boats are known for being "unsinkable". The company achieves this by pouring closed-cell foam between an inner and outer layer of fibreglass, filling all the voids. This process results in a one-piece hull structure that is significantly tougher than the average pleasure boat.
Boston Whaler boats come in a range of sizes, from 13 feet to 42 feet in length, and are suitable for a variety of activities, including saltwater fishing, freshwater fishing, day cruising, and watersports. The boats are equipped with high-tech electronics and easy navigation, and are powered by reliable Mercury engines.
One of Boston Whaler's most popular models is the Montauk, a centre console boat known for its practical design, rugged utility, and easy cleanup. The Dauntless model is another popular option, offering a host of amenities and options for the active family, including watersports and inshore and offshore fishing capabilities.
The Vantage model is a dual-console boat that provides ample space and capabilities for families. It is ideal for offshore cruising, fishing, and adrenaline-pumping watersports. For those seeking a battle-ready offshore fishing machine, the Outrage model is a great choice, featuring huge livewells, in-floor fishboxes, and an integrated hard-top.
With a range of models to choose from, Boston Whaler offers a variety of options for boaters seeking safety, performance, and versatility in their offshore fishing boats.
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Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft fishing, deck and pontoon boats
The Brunswick Corporation is a world-leading marine brand that has been in the boating business for a long time. They own several major brands, including Crestliner, Cypress Cay, Harris, Lowe, Lund, and Princecraft, which produce fishing, deck, and pontoon boats.
Crestliner boats are known for their durability and high performance, using aluminium construction to increase strength and protection against harsh waters. The company recently launched the Active Performance (ASP-X) Hull, which can be found in their 1850 Raptor and 1950 Sportfish models.
Cypress Cay is known for its solid construction and comfortable seating, making it a popular choice for fishing and water sports activities. Their boats are designed with a wraparound rub rail system to protect the deck in the event of a collision.
Harris pontoons have been on the market for six decades, designing high-end, luxurious pontoons with a focus on engineering and performance. Their patented Total Torsional Reduction System deck construction and Dolphin Nose Cone with splash fins increase performance and stability.
Lowe boats offer a range of models, including watersport boats, fishing boats, and open bow boats, built with innovative materials and technology.
Lund boats are high-end aluminium boats and canoes for families, with over a hundred models featuring innovative designs and advanced technology.
Princecraft has been making deck, pontoon, and fishing boats for half a century, focusing on providing clients with high-end boats that assure a great experience on the water.
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Quicksilver, Uttern and Valiant boat brands
The Brunswick Corporation, headquartered in Knoxville, Tennessee, is the largest maker of pleasure boats in the world. It manages nearly 45 boat brands through its Brunswick Boat Group (BBG) subsidiary. Brunswick is dedicated to defining the future of the recreational marine market through its collection of world-renowned brands. The company's operations span 24 countries, and its products are sold in over 170 markets worldwide.
Quicksilver, Uttern, and Valiant are among the notable boat brands under the Brunswick Corporation. Quicksilver boats are designed to bring people together and cater to those who want to make the most of their time on the water. With a focus on fun, style, and substance, the Quicksilver lineup offers sociable and safe boats that emphasise living in the moment. Quicksilver is a leading boat manufacturer, recognising that its success is built upon customer satisfaction.
Uttern is another respected boat brand within the Brunswick Corporation. While specific details about Uttern are scarce, it is known that Brunswick is committed to innovation and collaboration across its entire portfolio of brands. The company's scale, broad range of products, technologies, and services enable them to drive synergies across the boating ecosystem.
Valiant boats, alongside Quicksilver and Uttern, contribute to Brunswick's presence in Europe, solidifying its position as one of the largest boat makers by units on the continent. Brunswick's ability to innovate and inspire on the water is exemplified by its diverse range of boat brands, each catering to different customer needs and preferences. Whether it's the adventurous spirit of Quicksilver, the distinctive features of Uttern, or the reliable craftsmanship of Valiant vessels, Brunswick delivers on its promise of bringing the joys of the water to life.
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Rayglass, a New Zealand boat brand
Brunswick Corporation is a world-leading marine brand that owns several companies in the boating business. One of these is Rayglass, a New Zealand boat brand. Rayglass has been recognised as a leading designer and manufacturer of high-quality, award-winning powerboats since 1985. Their reputation for excellence in design, construction and performance is well-known, and they are considered a globally recognised brand.
The Rayglass Legend 2500 is New Zealand's most awarded boat and provides a ride that performs effortlessly on every trip, making it perfect for long-range cruising, serious fishing and overnighting in comfort and safety. The Legend 2350 is another great option for day trips and fishing, with plenty of space for the whole family. For those seeking a smaller vessel, the Legend 2200 is a sub-7-metre boat that packs a punch and is ideal for everyday fishing and cruising.
The Protector series by Rayglass offers a range of high-performance utility vessels. The Protector 310 Chase, for example, is known for its smooth ride and high performance even in rough seas. It is also light and compact, making it easy to launch and tow. The Protector 330 Chase is a high-performance centre console with massive deck space, while the Protector 380 Chase offers even more deck space and the option for two or three engines.
Rayglass boats are built with pride and a commitment to quality, innovation and product excellence. Their vessels provide a seamless combination of performance, luxury and functionality, making them a top choice for boating enthusiasts worldwide.
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Frequently asked questions
Brunswick owns 16 boat manufacturing brands, including Bayliner, Boston Whaler, and Sea Ray.
Brunswick is the largest maker of pleasure boats in the world. It also makes offshore fishing boats, deck boats, and pontoon boats.
Brunswick's global headquarters is in Mettawa, Illinois.