Leslie Massey
Pizza is a staple in Australian cuisine, with the pizza market projected to be worth $4.5 billion in 2023-24. The average cost of a takeaway pizza in Australia is $14.70, and there are a variety of pizza styles and toppings to choose from, including Neapolitan, Sicilian, deep dish, and New York-style. Popular pizza toppings in Australia include pepperoni, ham, pineapple, olives, and Margherita, a combination of fresh tomatoes, mozzarella cheese, and basil leaves. With pizza playing a significant role in the dining habits of many Australians, it's no surprise that Domino's is the leading pizza chain in the country, with over 700 stores.
| Characteristics | Values |
|---|---|
| Pizza's role in Australian dining culture | Pizza is deeply embedded in Australian dining culture, with approximately 1 in 3 Australians indulging in pizza at least once a week. |
| Market size | Revenues in the pizza restaurant and takeaway industry in Australia were projected to reach $4.5 billion over the five years leading up to 2023-24. |
| Market growth | There was a slight annualised decline of 0.7% in the five years leading up to 2023-24, due to broader economic challenges and rising cost-of-living pressures. |
| Market leader | Domino's is the leader in Australia's pizza market, with over 700 stores and 58% of the total market share. |
| Ordering trends | 60% of pizza orders are for home delivery or takeaway, while 40% of customers dine in at restaurants. 65% of orders are placed online, and there is a growing demand for vegan and gluten-free options. |
| Pizza size | The standard large pizza size is 12 inches in diameter. |
| Toppings | Popular toppings include pepperoni, ham, pineapple, olives, mushrooms, capsicum, and cheese. |
| Pizza styles | Australians enjoy a variety of pizza styles, including Neapolitan, Sicilian, deep dish, and New York-style pizzas. |
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What You'll Learn
Australia's pizza market: Domino's leads with 58% share
Australia is known for producing some of the best pizzas in the world, second only to Italy. Domino's Pizza is a major player in the country's pizza market, with a significant presence in Australia and New Zealand. Domino's Pizza Enterprises Limited (DMP), the master franchisee of the Domino's brand in these regions, was founded in Brisbane, Australia, in 1983 by brothers Tom and James Monaghan. The company currently operates in several countries, including Japan, France, Belgium, and Germany, in addition to Australia and New Zealand.
According to recent reports, Domino's Pizza Enterprises (DMP.AX) experienced a slump, with shares falling to a nine-year low due to challenges in the Japanese and French markets. Despite this, Domino's Pizza maintains a strong position in the Australian market. With a 58% market share, Domino's leads the Quick Service Restaurant (QSR) pizza segment in Australia and New Zealand. This segment represents the company's core business, focusing on providing convenient and affordable pizza options for customers.
The success of Domino's in Australia can be attributed to several factors. One key advantage is their ability to offer a diverse range of pizzas that cater to local tastes. For instance, the Margherita pizza, a classic choice with fresh tomatoes, kalamata olives, oregano, and mozzarella cheese, is widely popular in Australia. Domino's has also embraced the controversial yet beloved Hawaiian pizza, which combines pineapple and ham, securing its position as the second most favoured pizza in Australia.
In addition to traditional options, Domino's Australia provides innovative and playful creations. Their pizzas boast names like Bubby G, BBQ Bird, Wild Child, and Spuf Lyf, showcasing a modern approach to pizza. The King Kofta, one of their popular choices, features a capsicum base, lamb kofta, mozzarella, roasted capsicum, herb yoghurt, red onion, za'atar, and chopped herbs. This variety helps Domino's appeal to a diverse range of customers.
While Domino's has established a strong foothold in the Australian pizza market, it's important to acknowledge the presence of other notable players. Independent pizzerias and local chains also contribute to the diverse landscape of pizza options in Australia. These establishments often focus on quality and authenticity, offering traditional Neapolitan-style pizzas with fermented dough and an array of toppings, from burrata cheese to fried kale.
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Pizza in Australia: a staple in Australian cuisine
Pizza is a staple in Australian cuisine, with its popularity deeply rooted in the country's dining culture. With approximately one in three Australians indulging in pizza at least once a week, it's clear that pizza plays a significant role in the dining habits and lifestyles of many Australians. Whether it's a quick weeknight dinner or a social meal, pizza is a versatile and convenient option for many.
The pizza market in Australia is substantial, with revenues projected to reach $4.5 billion in the five years leading up to 2023-24. This growth, however, has been slightly tempered by economic challenges, including weakening consumer sentiment and rising costs of living. Despite these challenges, pizza remains a beloved and frequent meal choice for Australians.
When it comes to pizza chains, Domino's is the undisputed leader in Australia, with over 700 stores across the country and a 58% market share. The preference for delivery and takeaway is notable, with 60% of pizza orders being made for home delivery or takeaway. The average cost of a takeaway pizza in Australia is approximately $14.70, reflecting the cost of ingredients, preparation, and delivery.
Australians have diverse tastes and dietary preferences when it comes to pizza toppings. While the classic Margherita and Pepperoni pizzas remain popular, there is also a growing demand for vegan and plant-based options, with 18% of Australians opting for these choices. Additionally, 25% of pizza restaurants offer gluten-free options to accommodate those with dietary restrictions. The standard large pizza size in Australia is 12 inches in diameter, perfect for sharing among families and at gatherings.
Pizza in Australia goes beyond the traditional toppings, with gourmet options like Truffle Mushroom, BBQ Chicken, and even more unique creations like the King Kofta, featuring lamb kofta, mozzarella, roast capsicum, and herb yogurt. With pizza chefs in Australia being recognised in the Top 100 Pizza Chefs in the Best Chef Awards, it's no wonder that Australia pumps out some of the best pizzas in the world, giving its motherland Italy a run for its money.
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Aussies love their Hawaiian pizza
In Australia, Hawaiian pizza ranks as the second most favoured pizza, just after the classic Margherita. The popularity of Hawaiian pizza in Australia is evident from the fact that pineapple is the most requested topping to be added to pizzas in the country. South Australians, in particular, show their love for Hawaiian pizza, as it accounts for 15% of orders in the state.
The origins of Hawaiian pizza can be traced back to Canada, where it was created by Greek-born Sam Panopoulos in 1962. The name "Hawaiian" was inspired by the brand of canned pineapple used, rather than the U.S. state of Hawaii. Over time, this unique pizza gained popularity, becoming a global staple offering in pizzerias.
While some may debate the merits of pineapple as a pizza topping, Australians embrace the combination of sweet and savoury flavours that Hawaiian pizza offers. It's a testament to the adventurous spirit of Aussie cuisine and the willingness to experiment with different ingredients. So, if you're ever in Australia and craving a slice of Hawaiian pizza, you'll be in good company!
Hawaiian pizza has sparked interesting conversations and debates worldwide. In 2017, Icelandic president Guðni Th. Jóhannesson jokingly expressed his opposition to pineapple on pizza, generating media coverage and mixed reactions on social media. Celebrities, including Canadian Prime Minister Justin Trudeau, defended the beloved Hawaiian pizza, showcasing its ability to inspire passionate opinions.
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The Margherita: a local favourite
Australia is known for pumping out some of the best pizzas in the world, second only to Italy. And when it comes to pizza in Australia, nothing beats the classic Margherita. Created in 1889, it is widely considered the original pizza and is Australia's most popular pie.
The Margherita pizza is a simple yet delicious combination of rich tomato paste, golden cheese, and mixed herbs. Some recipes call for kalamata olives and mozzarella cheese, while others suggest using bufala cheese and serving it with a garlic aioli dip.
This pizza is an all-time classic and a local favourite in Australia, perfect for lunch or a tasty on-the-go snack. It's no surprise that the Margherita has stood the test of time and continues to dominate as the pizza of choice for many Australians.
You can find Margherita pizzas in many pizzerias across Australia, from funky vintage spots to cosy neighbourhood joints. Some places even offer unique variations, like the traditional Italian-style with a thin, crispy, wood-fired crust, or the disco-ball oven-baked slices.
So, if you're ever in Australia and craving a slice of pizza, be sure to try the local favourite, the Margherita. It's a classic for a reason, and with its fresh ingredients and simple flavour combinations, it's sure to satisfy your pizza cravings.
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The average cost of a takeaway pizza in Australia
Pizza is deeply embedded in Australian dining culture, with approximately one in three Australians indulging in pizza at least once a week. The pizza restaurants and takeaway industry in Australia is a substantial market, with revenues projected to reach $4.5 billion over the five years leading up to 2023-24. The average cost of a takeaway pizza in Australia is approximately $14.70. This price point reflects the cost of ingredients, preparation, and delivery.
The most popular pizza in Australia is the Margherita, with its fresh tomato, kalamata olives, oregano, and mozzarella cheese topping. The second most favoured pizza is the Hawaiian, followed by the Pepperoni in third place.
Australia is home to some of the world's best pizzas (a close second to Italy, of course). The country's pizza makers prefer using sourdough or traditional yeast-based dough, driven by the desire for superior flavour and texture.
The frozen pizza market in Australia is valued at approximately $185.5 million annually, reflecting the convenience and popularity of frozen pizzas as a quick meal option. Domino's is the undisputed leader in Australia's pizza chain landscape.
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Frequently asked questions
Yes, pizza is a staple in Australian cuisine. It is estimated that approximately 1 in 3 Australians eat pizza at least once a week.
The most popular pizza toppings in Australia include pepperoni, ham, pineapple, olives, mushrooms, and capsicum. Classic pizzas like Margherita and Capricciosa are also very popular.
Australia has a lot of variety when it comes to pizza, from traditional Neapolitan and Sicilian-style slices to deep-dish and New York-style slabs. Some of the best pizzas in Australia include the Funghitown from a pizzeria near Sydney’s famous Manly Beach, the King Kofta from a neighbourhood pizzeria in Hobart, and the pizzas from Artigiana in Canberra.
The average cost of a takeaway pizza in Australia is approximately $14.70.
