Lyla Lindsey
Capilano is a popular honey brand in Australia, and generations of Australians have grown up with it. The brand is known for its innovative packaging and iconic advertisements. In 2018, Capilano, Australia's biggest honey producer, faced accusations of selling 'fake' honey. Specifically, its Allowrie-branded Mixed Blossom Honey, which sources honey from Australia and overseas, was alleged to be adulterated. However, the brand strongly denied any issues and criticised the testing method used. The controversy sparked discussions about the reliability of different honey testing methods and the potential presence of adulterated honey in the market. Despite the allegations, Capilano has maintained its reputation as a beloved Australian brand, offering a range of honey products to consumers worldwide.
| Characteristics | Values |
|---|---|
| Country of origin | Australia |
| Company headquarters | Australia |
| Ingredients sourced from | Australia and overseas |
| Testing methods | Nuclear Magnetic Resonance (NMR) |
| Official Australian test | C4 test |
| Pure Australian honey | Yes |
| Ownership | Chinese-led consortium |
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What You'll Learn
Capilano is Australia's biggest honey producer
The Capilano portfolio offers a range of honey products, including Low GI honey and Manuka honey, which support health and wellness. Their signature blend of eucalypt and ground flora honey is made by Aussie bees and hand-harvested by local beekeepers, ensuring a smooth, sweet, and perfectly balanced flavour.
In 2018, Capilano faced accusations of selling 'fake' honey, as its Allowrie-branded Mixed Blossom Honey, which sources honey from Australia and overseas, showed up as "'adulterated" in most samples tested. However, Capilano strongly denied any issues and criticised the Nuclear Magnetic Resonance (NMR) test used, stating that it differed from the official Australian test. The company expressed concern about the creation of doubt and confusion over the authenticity of its honey and the potential to mislead consumers.
Despite the controversy, Capilano has maintained its position as Australia's leading honey brand, with its pure Australian honey being a beloved and trusted product for many families. The company has continued to focus on innovation and providing healthier alternatives to sugar, solidifying its place as a beloved Australian brand.
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Capilano's honey is made by Australian bees
Capilano honey is made by Australian bees and hand-harvested by local beekeepers. The honey is a signature blend of eucalypt and ground flora honey, renowned for its family-friendly taste. It has been expertly blended by a master honey blender for more than 40 years.
The brand is Australia's favourite and has been enjoyed by generations of families. Capilano set the stage for innovation in the honey industry with the introduction of the first twist and squeeze honey packaging, revolutionising how honey is consumed.
However, in 2018, Capilano, Australia's biggest honey producer, faced accusations of selling 'fake' honey. Its Allowrie-branded Honey, which sources honey from Australia and overseas, was found to be "adulterated" in most samples tested. Capilano refuted these claims, criticising the Nuclear Magnetic Resonance (NMR) test used to detect impurities.
Despite the controversy, Capilano's eponymous brand of Australian-sourced honey has not been implicated in any issues. The company has also taken steps to assure consumers of the purity of its products.
Capilano honey is 100% pure Australian honey, made by Aussie bees, and continues to be a beloved and trusted brand by Australians.
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The company was accused of selling fake honey
Capilano is Australia's favourite honey brand, with generations of Australian families growing up with its pure honey. The company has been at the forefront of innovation in the honey industry, introducing the first twist and squeeze honey packaging and encouraging consumers to transition from sugar to honey with products like Low GI honey and Manuka honey.
However, in 2018, Capilano, Australia's biggest honey producer, and supermarkets were accused of selling 'fake' honey. Specifically, ASX-listed Capilano's Allowrie-branded Mixed Blossom Honey, which sources honey from Australia and overseas and markets itself as 100% honey, showed up as "adulterated" in the majority of samples tested. The testing was done using Nuclear Magnetic Resonance (NMR), a method that differed from the official Australian C4 test.
Capilano strongly denied any issues with its products and criticized the NMR test, stating that Australian and international regulators "do not use this testing regime at all." They pointed out that one of the weaknesses of the NMR test was that it did not detect that blended honey from different regions was 100% honey. Capilano also expressed concern that the results were being used to create doubt and confusion over the authenticity of their honey and how that could mislead consumers.
Despite Capilano's criticisms, there was a growing number of international experts, academics, and private companies relying on NMR as the test of choice for detecting fake honey. Apimondia, the peak body for the sector internationally, announced it would use NMR screening as part of its new honey competition rules. Leaked emails from the Australian Bee Industry Council (AHBIC), of which Capilano is a financial member, also showed that they had requested the Department of Agriculture and Water Resources to review the way it tests honey and move to the NMR test.
Ultimately, Capilano was cleared in the fake honey row. The Australian Competition and Consumer Commission (ACCC) found that NMR testing was not yet reliable enough to determine whether honey was adulterated and should not be used as a basis for legal action. The ACCC's investigation did not uncover any evidence that Capilano's Allowrie honey was adulterated with sugar syrup. However, they acknowledged the low confidence in the current C4 test and noted that governments and research agencies were investigating alternative testing methods, including NMR.
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Capilano's honey is hand-harvested by Australian beekeepers
Capilano is Australia's favourite honey brand, enjoyed by generations of families. The company is renowned for its family-friendly taste and pure Australian honey, which has been expertly blended by a master honey blender for over 40 years.
Capilano honey is hand-harvested by Australian beekeepers. The honey is made by Aussie bees and is a signature blend of eucalypt and ground flora honey. The taste is rich, smooth, and sweet, with a hint of caramel. It is ideal for baking, drinks, desserts, and cooking.
In recent years, Capilano has faced accusations of selling 'fake' honey. In 2018, it was alleged that Capilano's Allowrie-branded Mixed Blossom Honey, which sources honey from Australia and overseas, was adulterated. However, Capilano strongly denied any issues with its products and criticised the type of test used to detect impurities. The company stated that the Nuclear Magnetic Resonance (NMR) test was not a reliable method for determining adulteration and that other more robust analytical tests should be used.
Despite the accusations, Capilano was cleared in the fake honey row. The Australian Competition and Consumer Commission (ACCC) investigation found that Capilano had taken steps to provide assurance, and no evidence was uncovered to support the allegation of adulteration.
Capilano continues to be a leading honey brand in Australia, known for its innovation and commitment to providing pure and delicious honey to its customers. The company has helped families make healthier choices by offering innovative products such as Low GI honey and Manuka honey, supporting overall health and wellbeing.
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Capilano honey is Australia's favourite honey brand
Capilano is Australia's favourite honey brand, with generations of families enjoying its unique taste. The company is renowned for its innovative and family-friendly products, such as the introduction of the first twist and squeeze honey packaging, revolutionising how people consume honey. Their iconic TV ad, 'Squeeze me, honey, honey', is unforgettable for many Australians.
The brand is focused on helping consumers make healthier choices, promoting a transition from sugar to honey. Their offerings include Low GI honey and Manuka honey, which are aimed at supporting overall health and wellbeing. Capilano honey is expertly blended by a master honey blender, resulting in a rich, smooth caramel taste ideal for baking, drinks, desserts, and cooking.
While Capilano is Australia's biggest honey producer, it has faced some controversies. In 2018, the company was accused of selling 'fake' honey, with its Allowrie-branded Mixed Blossom Honey showing up as ""adulterated" in most tested samples. However, Capilano strongly denied any issues and criticised the testing method, known as Nuclear Magnetic Resonance (NMR) testing. The Australian Competition and Consumer Commission (ACCC) later cleared Capilano of any wrongdoing, stating that NMR testing was not yet reliable enough to determine adulteration.
Despite this controversy, Capilano remains a beloved brand in Australia, with its 100% Pure Australian Honey being a staple for many families. The honey is made by Aussie bees and hand-harvested by local beekeepers, ensuring the highest quality. The signature blend of eucalypt and ground flora honey is smooth, sweet, and perfectly balanced, making it a favourite among Australians and those abroad.
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Frequently asked questions
Yes, Capilano is Australia's biggest honey producer. Generations of Aussies have grown up with Capilano Pure Honey.
Capilano honey is made from Aussie bees and is hand-harvested by beekeepers. It is a signature blend of eucalypt and ground flora honey.
In 2018, Capilano was accused of selling fake honey. Samples of its Allowrie-branded Mixed Blossom Honey, which sources honey from Australia and overseas, showed up as adulterated in most tests. However, Capilano was later cleared of these allegations.
You can buy Capilano honey from the Australian Food Shop, which offers international delivery.
