Damon Mcknight
Coca-Cola is a global brand that has been present in Australia since the early 1900s when it was imported from the United States. In 1938, The Coca-Cola Company began local production, with the first Australian-made bottle produced in Sydney. Coca-Cola has since been bottled in over 30 locations across Australia, and the company has supported various campaigns and charities in the country.
| Characteristics | Values |
|---|---|
| Year Coca-Cola was first made in Australia | 1938 |
| Number of businesses supported across the country | 111,000+ |
| Number of countries that offer Coca-Cola products | 200+ |
| Year Coca-Cola was imported to Australia from the United States | Early 1900s |
| Location of the first Australian-made bottle of Coca-Cola | Small building on the corner of Crescent and Dowling Street in Waterloo, Sydney |
| Number of staff involved in the initial production | 10 |
| Number of trucks used initially | 4 |
| Year Coca-Cola plants began operating in multiple locations around Australia | 1939 |
| Year Coca-Cola franchises began to be granted across Australia | 1950 |
| Number of locations where Coca-Cola was bottled at one stage | 30 |
| Year Coca-Cola launched the "Share a Coke" campaign in Australia | 2011 |
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What You'll Learn
Coca-Cola has been made in Australia since 1938
By 1950, the Coca-Cola Company had begun to grant franchises across the country, and at one stage, Coca-Cola was bottled in 30 different locations throughout Australia. The drink has since become a fixture in Australian culture, with the country launching innovative and groundbreaking campaigns like the "Share a Coke" campaign in 2011, which put popular Aussie names on bottles and turned every Coke into a social invitation. The campaign quickly became a global sensation, spreading to over 80 countries and winning awards.
Coca-Cola Australia has also promoted inclusivity over the years, supporting LGBTQ rights and local charities. During Australia's postal vote on marriage equality in 2017, Coca-Cola launched limited-edition "Love" cans and displayed "Say Yes to Love" on its Kings Cross billboard, marking the first time in 130 years that the iconic script was used for a non-logo purpose.
Today, Coca-Cola is proud to support more than 111,000 businesses across Australia, and the country is just one of over 200 that offer Coca-Cola products to consumers.
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Coke was imported to Australia from the US in the early 1900s
The early days of Coca-Cola production in Australia were humble, relying on just one famous drink, 10 staff, and four trucks. Bob Jemison, a former Coca-Cola salesman from Adelaide, recalled how he had to vigorously persuade a shopkeeper to take a single bottle, eventually talking him into taking two the following week. Despite these modest beginnings, by 1939, plants were operating in multiple locations across Australia.
The outbreak of World War II in 1939 and the influx of US servicemen to Australia further solidified Coca-Cola's presence in the country. During the war, a small Coca-Cola plant in Brisbane became the focus of supplying both American and Australian service men and women, with manufacturing often running 24 hours a day to meet demand.
In 1941, a pivotal moment arrived when the President of The Coca-Cola Company, R. W. Woodruff, decided to make Coca-Cola available to all US service men and women, regardless of their location or cost. By 1950, the post-war economy had stabilised, and The Coca-Cola Company began granting franchises across Australia, with bottling operations spanning from small towns to large regional areas.
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Coca-Cola Australia's iconic 'Share a Coke' campaign
Coca-Cola has been made in Australia since 1938. The first Australian-made bottle of Coca-Cola was produced in a small building on the corner of Crescent and Dowling Street in Waterloo, Sydney. The Coca-Cola Company began granting franchises across Australia by 1950, and the drink was bottled in 30 different locations throughout the country.
In 2011, Coca-Cola Australia launched the iconic "Share a Coke" campaign, which became a global sensation. The campaign celebrated the power of the first name by swapping out Coke branding on bottles and cans with 150 of the most popular names in Australia. The marketing campaign included a call to action, encouraging people to share a Coke with someone with that name. This marked a shift in focus to personalisation in Coca-Cola’s marketing efforts. The campaign proved successful, with Coke selling more than 250 million named bottles and cans in Australia that summer.
The "Share a Coke" campaign quickly spread to other countries, with each market adding its creative twist. For example, Great Britain celebrated the birth of the royal baby by inviting people to "Share a Coke with Wills and Kate" on the iconic Coke sign in Piccadilly Circus. Amsterdam opened a pop-up store selling personalised bottles and cans, while Germany set up an online store for home delivery. China used nicknames on the cans, and in 2014, the campaign featured famous landmarks and holiday destinations instead of names.
The "Share a Coke" campaign faced some criticism, particularly from people with unique or uncommon names who felt excluded. In 2014, the campaign faced public outcry in the UK for including "Mum" but not "Dad" on the bottles. In 2015, Coca-Cola addressed these concerns by launching an online customisation platform, allowing people to create personalised bottles.
The campaign has made a comeback in 2025, targeting Gen Z and their desire for authentic connection in an increasingly digital world. This iteration of the campaign fuses digital and IRL experiences with increased shareability and customisation.
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Coca-Cola's support of LGBTQ rights in Australia
Coca-Cola has been made and sold in Australia since 1938. The first Australian-made bottle of Coca-Cola was produced in a small building on the corner of Crescent and Dowling Street in Waterloo, Sydney. By 1939, plants were operating in multiple locations across Australia, and during World War II, a small Coca-Cola plant in Brisbane supplied both American and Australian servicemen and women.
Coca-Cola Australia has consistently promoted inclusivity and supported LGBTQ rights over the years. During Australia's postal vote on marriage equality in 2017, Coca-Cola launched limited-edition 'Love' cans and displayed 'Say Yes to Love' on its Kings Cross billboard. This marked the first time in 130 years that the iconic script was used for a non-logo purpose. The company also supported gay rights in Hungary through advertisements relating to the Sziget festival, which drew half a million people and had the theme of "Love Revolution". The advertisements showed gay people and couples smiling with slogans such as "zero sugar, zero prejudice". These ads sparked boycott calls from some members of Hungary's conservative ruling party, which opposes same-sex marriage. Despite this, Coca-Cola affirmed its belief that "both hetero- and homosexuals have the right to love the person they want, the way they want."
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Coca-Cola Australia's Mount Franklin Lightly Sparkling drink
Coca-Cola has been made in Australia since 1938, and the company has supported various local businesses across the country. Coca-Cola Australia has also launched innovative and groundbreaking campaigns over the years, such as the "Share a Coke" campaign in 2011, which put popular Aussie names on bottles, and the limited-edition "Love" cans in support of marriage equality in 2017.
One of the products in the Coca-Cola Australia portfolio is Mount Franklin Lightly Sparkling. This drink is a range of pure Australian spring water infused with delicate bubbles and a hint of natural fruit flavours. Some of the flavours offered include lime, passionfruit, raspberry, pineapple, watermelon, and mango.
Mount Franklin Lightly Sparkling drinks are carbonated, giving them a subtle fizz. The carbonation is combined with natural flavours to create a refreshing beverage. The range offers a variety of fruit flavours, providing consumers with different options to suit their taste preferences.
The Mount Franklin brand appears to be a Coca-Cola Australia initiative, with a focus on Australian spring water and flavours. The brand has been featured in Coca-Cola Australia's marketing campaigns, such as the Mount Franklin Lightly Sparkling Winter Staycation Competition in 2025. This competition is likely a promotional strategy to engage consumers and showcase the Mount Franklin product range.
Overall, Coca-Cola Australia's Mount Franklin Lightly Sparkling drink showcases the company's commitment to innovation and localisation, offering Australian consumers a range of refreshing and delicately flavoured sparkling water options.
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Frequently asked questions
Coca-Cola has been made in Australia since 1938.
The first Australian-made Coca-Cola was bottled in a small building on the corner of Crescent and Dowling Street in Waterloo, Sydney.
In 2011, Coca-Cola Australia launched the "Share a Coke" campaign, where the Coca-Cola logo was replaced on the bottles with popular Aussie names. It turned every Coke into a social invitation to connect and share. The campaign quickly became a global sensation, spreading to over 80 countries and winning awards.
