Lexi Webster
The Philadelphia Eagles hold the marketing rights to Australia as part of the NFL's Global Markets Program. While the Eagles and their Australian player, Jordan Mailata, were hoping to play in Australia in 2026, it was announced that the Los Angeles Rams will be the first NFL team to play in Australia that year. However, the NFL has announced a multiyear commitment to play regular season games in Melbourne, so the Eagles could be coming to Australia in the future.
| Characteristics | Values |
|---|---|
| Year | 2026 |
| Sport | NFL |
| Team | Philadelphia Eagles |
| Opponent | Los Angeles Rams |
| Location | Melbourne, Australia |
| Home Team | Los Angeles Rams |
| Eagles Player from Australia | Jordan Mailata |
| Eagles Marketing Rights in Australia | Yes |
| Eagles Game in Australia | Unlikely in 2026 |
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What You'll Learn
The Eagles hold marketing rights in Australia
The NFL's goal in granting these rights is to have its teams establish new fan bases overseas, which will result in increased revenue. The Eagles can now market in Australia, leveraging sponsorship and promotional rights similar to those they have in their traditional home markets. They can adapt their brand voice to suit the local market while still maintaining their core values.
The Eagles' marketing strategy in Australia is likely to focus on trust, player empowerment, and emotional connection with fans. They will also be able to build on their existing connection to Australia through players like Jordan Mailata and Arryn Siposs, both of whom are from Australia and have helped spark interest in the team and the sport in their home country.
The Eagles' marketing rights in Australia also include the right to host watch parties and local activations, similar to what they have done in Brazil, which can help foster fan engagement and create a sense of community for fans in Australia. By holding these marketing rights, the Eagles are well-positioned to expand their brand and fan base in Australia, building a strong presence in the country.
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The Eagles won't play in Australia in 2026
The Philadelphia Eagles will not be playing in Australia in 2026. Despite earlier reports, the NFL has announced that the Los Angeles Rams will be the first team to play in Australia, with the Eagles set to host the Rams in Philadelphia that season. The Eagles' owner, Jeffrey Lurie, confirmed that the team would not be giving up another home game so soon after they played the NFL's first game in Brazil during the 2024 season.
The Eagles hold marketing rights in Australia as part of the league's Global Markets Program, and one of their best players, left tackle Jordan Mailata, is Australian. Mailata has expressed his desire to see the sport grow in his home country and had hoped for the Eagles to play there. While the Eagles won't be the first team to play in Australia, the NFL has announced a multiyear commitment to playing regular-season games in Melbourne, so the Eagles could potentially play there in the future.
The initial confusion may have arisen due to the Rams and Eagles holding marketing rights for Australia, as well as the teams being scheduled to meet in 2026. However, with the Eagles set to host the Rams in Philadelphia, it is now clear that the Eagles will not be travelling to Australia for that game. The Rams' opponent in Australia will be announced at a later date, and it remains to be seen which team will make history by becoming the first to play in Australia.
While Australian fans of the Eagles may be disappointed that their team won't be visiting in 2026, the NFL's commitment to playing regular-season games in Melbourne means that there is still a possibility for the Eagles to play there in future seasons. The Eagles have had recent success against the Rams, and with the team's running back, Saquon Barkley, performing well, they could be a strong contender for a future international game. The Eagles' involvement in the Global Markets Program also indicates their interest in expanding their brand beyond the US, so a future game in Australia could be a mutually beneficial opportunity for the team and the league.
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The Eagles player Jordan Mailata is from Australia
The Philadelphia Eagles are not scheduled to play in Australia in 2026, despite holding marketing rights to Australia as part of the NFL's Global Markets Program. However, one of their star players, left tackle Jordan Mailata, is Australian and has expressed his desire for the team to play in his home country.
Jordan Mailata was born in Bankstown, Sydney, Australia, on 31 March 1997. He is the son of Samoan immigrants and also holds New Zealand citizenship through his mother. Mailata grew up playing rugby league for the Bankstown Bulls and was selected for the Canterbury-Bankstown Bulldogs' Under-18s team in 2015. He later played for the South Sydney Rabbitohs' Under-20s team.
In 2018, Mailata was invited to try out for the NFL's International Player Pathway Program, despite having never played American football before. He trained at IMG Academy in Florida under coach Aden Durde and was scouted by Jeff Stoutland, the offensive line coach of the Philadelphia Eagles. Mailata was selected by the Eagles in the seventh round of the 2018 NFL draft, becoming the second player to be chosen without any American high school or college experience.
Since joining the Eagles, Mailata has faced some challenges due to his lack of experience and has had to deal with injuries. However, he has also had some notable achievements, including winning Super Bowl LIX with the team in 2025 and being named one of the team's seven captains. He has also gained recognition for his singing ability, appearing on "The Masked Singer" and forming the vocal group "The Philly Specials" with his teammates.
While the Eagles are not scheduled to play in Australia in the near future, Jordan Mailata has expressed his hope that the team will get the chance to play there someday. His Australian background and connection to the country's growing NFL fanbase could make a compelling case for the Eagles to eventually bring their talents to Australia.
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The Eagles played an international game in Brazil
The Eagles, also known as the Philadelphia Eagles, will be playing an international game in Brazil to open the 2024 season. The game will be played against the Green Bay Packers in São Paulo, Brazil, on Friday, September 6, 2024. This will be the first-ever National Football League (NFL) game in South America, with the game being played at Corinthians Arena, which has a seating capacity of 47,252.
The Eagles are continuing their expansion of fan outreach internationally, with Brazil being awarded to the team as part of the NFL's Global Markets Program. The program grants NFL clubs exclusive marketing rights in specific international markets, allowing them to engage in fan engagement events, marketing campaigns, and commercial opportunities to build their brand and grow their fanbase globally.
The Eagles have previously played in international locations such as Mexico City in 1978, London in 1989 and 1991, and Tokyo in 1993. The team also played in London during the 2018 campaign, defeating Jacksonville 24-18 at Wembley Stadium.
The Eagles were also reportedly considered to play in Australia in 2026, but this was later denied by the team owner, Jeffrey Lurie. The Eagles hold marketing rights in Australia and have a player, Jordan Mailata, who is from the country. However, the team will not be giving up another home game so soon and will instead host the Los Angeles Rams in Philadelphia that season.
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The Eagles will play in Australia eventually
The Eagles hold the marketing rights to Australia as part of the NFL's Global Markets Program. This initiative awards NFL clubs international marketing rights to build brand awareness and fandom beyond the US through fan engagement, events, and commercial opportunities. One of the Eagles' best players, Jordan Mailata, is from Australia and has expressed his desire for the team to play in his home country to help grow the sport there.
While the Eagles were initially rumoured to be the first NFL team to play in Australia in 2026, it was later confirmed that the Los Angeles Rams would be the home team for the league's first game in Australia, with the Eagles set to host the Rams in Philadelphia that season. However, this does not rule out the possibility of the Eagles playing in Australia in the future. The NFL has announced a "multiyear commitment to play regular season games in Melbourne," leaving open the possibility of the Eagles playing in Australia in the coming years.
The Eagles have previously expressed their interest in expanding their international reach, with their 2024 season opener against the Green Bay Packers taking place in Brazil. With the NFL's focus on branching out to new territories and the Eagles' marketing rights in Australia, it is likely that the team will eventually play a regular-season game in the country.
Although there is no confirmation of when the Eagles will play in Australia, their marketing rights and the NFL's commitment to playing regular-season games in the country make it a probable eventuality. The Eagles' connection to Australia through Jordan Mailata and their previous international game in Brazil further support the likelihood of the team making their way down under in the future. While 2026 will not be the year for the Eagles to play in Australia, fans can remain hopeful for future seasons.
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Frequently asked questions
No, the Eagles will not be playing in Australia in 2026.
The Eagles were rumoured to be the first NFL team to play in Australia in 2026, however, the team did not want to give up another home game.
The Los Angeles Rams will be the first NFL team to play in Australia in 2026.
While there are no concrete plans for the Eagles to play in Australia, it is possible that they will eventually play there as they hold the marketing rights to Australia.
