Why Aldi's Austrian Name, Hofer, Reflects A Unique Identity

Aldi Süd bought the Austrian grocery chain Hofer in 1967. At that time, it was decided to keep the name Hofer due to that store’s high brand recognition in Austria. Hofer offers the same high-quality foods and other products as Aldi, but with different packaging and regional products. There are almost 500 Hofer stores in Austria.

Different packaging

The supermarket chain Aldi is called Hofer in Austria because Aldi Süd bought the Austrian grocery chain Hofer in 1967. At that time, it was decided to keep the name Hofer due to that store’s high brand recognition in Austria. Hofer offers the same high-quality foods and other products you have always bought at your home country’s Aldi, and at a very cheap price.

The only way Hofer is different than an Aldi you may be used to is that, just like all Aldi stores, it sells regional products. This means, if you haven’t shopped at an Austrian Hofer before, the brands themselves will look ‘different’ to you. This, of course, makes sense, as what would be the point of shipping products made for Aldi stores in the U.S. to Hofer stores in Austria? If the company did that, the price per product would be much higher than if they sell local products.

When you shop at Hofer in Austria, you will find many Austrian food products like cheese, milk, meat, chocolate, fruits, vegetables, frozen and canned foods, and wine. You will also find some of the products you enjoy from Aldi in your own country, as Aldi does sell some of their own brands in many of their overseas stores.

The Hofer stores in Austria are almost 500 in number. If you go over the border into Slovenia, you will discover Aldi is called Hofer there as well.

High brand recognition

The supermarket chain Aldi was bought by Aldi Süd in 1967 and kept its name as Hofer due to its high brand recognition in Austria. Hofer is the same supermarket chain as Aldi, but with different packaging and regional products. Hofer offers the same high-quality foods and products as Aldi at a very cheap price. There are almost 500 Hofer stores in Austria, and if you go over the border into Slovenia, you will discover Aldi is called Hofer there as well.

Local products

Hofer is the name of the Austrian grocery chain that Aldi bought in 1967. At that time, it was decided to keep the name Hofer due to that store’s high brand recognition in Austria. Hofer offers the same high-quality foods and other products you have always bought at your home country’s Aldi, and at a very cheap price.

If you shop at Hofer in Austria, you will find many Austrian food products like cheese, milk, meat, chocolate, fruits, vegetables, frozen and canned foods, and wine. You will also find some of the products you enjoy from Aldi in your own country, as Aldi does sell some of their own brands in many of their overseas stores.

The only way Hofer is different than an Aldi you may be used to is that, just like all Aldi stores, it sells regional products. Hofer purchases organic products from local farmers.

If you are looking for an Aldi in Vienna or anywhere else in Austria and cannot find one, head to one of the many Hofer stores instead. Hofer stores are almost 500 in Austria.

If you go over the border into Slovenia, you will discover Aldi is called Hofer there as well.

Different brands

The supermarket chain Aldi was founded by two brothers, Karl and Theo Albrecht, after they inherited their mother’s small grocery shop in Essen, Germany in 1945. The chain expanded rapidly, and by 1967, Aldi Süd bought the Austrian grocery chain Hofer. At that time, it was decided to keep the name Hofer due to that store’s high brand recognition in Austria. Hofer offers the same high-quality foods and other products you have always bought at your home country’s Aldi, and at a very cheap price. In other words, if you shop at Hofer in Austria, you will find many Austrian food products like cheese, milk, meat, chocolate, fruits, vegetables, frozen and canned foods, and wine. You will also find some of the products you enjoy from Aldi in your own country, as Aldi does sell some of their own brands in many of their overseas stores.

The only way Hofer is different than an Aldi you may be used to is that, just like all Aldi stores, it sells regional products. Hofer stores in Austria will look different to you, as Hofer stores sell products made for Aldi stores in the U.S. If the company did that, the price per product would be much higher than if they sell local products.

Different pricing

The supermarket chain Aldi is called Hofer in Austria because Aldi Süd bought the Austrian grocery chain Hofer in 1967. At that time, it was decided to keep the name Hofer due to the store’s high brand recognition in Austria. Hofer offers the same high-quality foods and other products as Aldi, but at a very cheap price.

The only way Hofer is different from an Aldi you may be used to is that, just like all Aldi stores, it sells regional products. Hofer sells Austrian food products like cheese, milk, meat, chocolate, fruits, vegetables, frozen and canned foods, and wine. You will also find some of the products you enjoy from Aldi in your own country, as Aldi does sell some of their own brands in many of their overseas stores.

The brands themselves will look different to you if you haven’t shopped at an Austrian Hofer before. This, of course, makes sense, as what would be the point of shipping products made for Aldi stores in the U.S. to Hofer stores in Austria? If the company did that, the price per product would be much higher than if they sell local products.

The Hofer stores in Austria are almost 500 in number. If you go over the border into Slovenia, you will discover Aldi is called Hofer there as well.

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