Lexi Webster
Weet-Bix is a popular breakfast cereal in Australia, New Zealand, and South Africa. It is made of 97% whole grain wheat and is high in iron and vitamins B1, B2, and B3. Weet-Bix was developed by Bennison Osborne in Sydney, Australia, in the mid-1920s. The cereal is currently marketed in Australasia by the Sanitarium Health Food Company and is considered an iconic national foodstuff in Australia.
| Characteristics | Values |
|---|---|
| Country of origin | Australia |
| Invented by | Bennison Osborne |
| Company | Grain Products Limited, Sanitarium Health Food Company |
| Year introduced | Mid-1920s |
| Weight | 375g, 575g |
| Nutritional information | 97% whole grain, low in sugar, high in iron, good source of vitamins B1, B2, and 3 |
| Availability | Australia, New Zealand, South Africa, United States |
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What You'll Learn
- Weet-Bix is made in Australia by the Sanitarium Health Food Company
- It was created in Sydney in the 1910s by Bennison Osborne
- The product was first manufactured at Parramatta Road, Leichhardt
- Weet-Bix is also made in New Zealand and South Africa
- The UK version is called Weetabix, created by the same inventor
Weet-Bix is made in Australia by the Sanitarium Health Food Company
Weet-Bix is a whole-grain wheat breakfast cereal that is manufactured in Australia and New Zealand by the Sanitarium Health Food Company. It was created by Bennison Osborne in Sydney, Australia, in the mid-1910s. Osborne wanted to develop a product that was more palatable than Granose, a biscuit marketed by the Sanitarium Health Food Company at the time. On 19 August 1926, he lodged an application for the trademark Weet-Bix, a name he had devised himself.
Production of Weet-Bix began at 659 Parramatta Road, Leichhardt, under Osborne's management and with the financial backing of Arthur Shannon, who created the company Grain Products to manufacture the cereal. The product was so successful that Shannon sold the rights to the Australasian Conference Association Limited (Sanitarium Health Food Company) in October 1928.
Weet-Bix has been marketed in Australia since 1985 with the catchphrase "Aussie kids are Weet-Bix kids". The product is also popular in New Zealand, where it has been marketed with the similar catchphrase "Kiwi Kids are Weet-Bix kids".
Today, Weet-Bix is still made in Australia by the Sanitarium Health Food Company and is enjoyed by many as a nutritious breakfast option.
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It was created in Sydney in the 1910s by Bennison Osborne
Weet-Bix is a whole-grain wheat breakfast cereal that was created in Australia and is considered an iconic national foodstuff. It was developed in Sydney in the mid-1910s by Bennison Osborne, who aimed to create a product that was more palatable than the completely unsweetened Granose biscuit marketed by the Sanitarium Health Food Company at the time.
Osborne lodged an application for the trademark Weet-Bix, a name he had devised, on 19 August 1926. Production began at 659 Parramatta Road, Leichhardt, with the financial backing of Arthur Shannon, who created the company Grain Products to manufacture the cereal. Osborne's friend, Malcolm Ian Macfarlane, joined him to take on a marketing role.
The product was so successful that Shannon sold the rights to the Australasian Conference Association Limited (Sanitarium Health Food Company) in October 1928. Osborne and Macfarlane then established factories in New Zealand and South Africa. To legally differentiate the product sold in the UK from the Australian version, it was named Weetabix. Osborne and Macfarlane became the joint managing directors, with Osborne controlling production and Macfarlane in charge of marketing.
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The product was first manufactured at Parramatta Road, Leichhardt
Weet-Bix is a whole-grain wheat breakfast cereal that was first manufactured in Australia in the mid-1920s. The product was developed by Bennison Osborne in Sydney, Australia, with the aim of creating a more palatable alternative to Granose, a biscuit marketed by the Sanitarium Health Food Company. On 19 August 1926, Osborne lodged an application for the trademark "Weet-Bix", a name he had devised.
The first Weet-Bix products were manufactured at 659 Parramatta Road, Leichhardt, under the management of Osborne and with financial backing from Arthur Shannon, who created the company Grain Products to manufacture the cereal. Osborne's friend, Malcolm Ian Macfarlane, joined him from New Zealand to take on a marketing role. The product proved to be a success, and the high demand led Shannon to sell the rights to the Australasian Conference Association Limited (Sanitarium Health Food Company) in October 1928.
The Parramatta Road site in Leichhardt played a crucial role in the early history of Weet-Bix, laying the foundation for its future success and expansion. This site was instrumental in establishing Weet-Bix as an iconic national foodstuff in Australia, New Zealand, and South Africa.
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Weet-Bix is also made in New Zealand and South Africa
Weet-Bix is a whole-grain wheat breakfast cereal that is manufactured in Australia by the Sanitarium Health Food Company. It was developed by Bennison Osborne in Sydney, Australia, in the mid-1910s. Osborne sought to create a product more palatable than Granose, a biscuit marketed by the Sanitarium Health Food Company. In 1926, he lodged an application for the trademark Weet-Bix and began production in Leichhardt, Sydney.
Osborne and Macfarlane then exported Weet-Bix to South Africa and built a factory in Cape Town with financial backing from Arthur Shannon. The South African Weet-Bix is manufactured by Bokomo and is endorsed by CANSA. It is made with 97% whole wheat, sugar, salt, barley malt extract, vitamins (B1, B2, B3), and electrolytic iron.
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The UK version is called Weetabix, created by the same inventor
Weet-Bix is a whole-grain wheat breakfast cereal created and manufactured in Australia and New Zealand by the Sanitarium Health Food Company, and in South Africa by Bokomo. It was developed by Bennison Osborne in Sydney, Australia, in the mid-1910s. Osborne aimed to create a product more palatable than Granose, a biscuit marketed by the Sanitarium Health Food Company at the time. On 19 August 1926, he lodged an application for the trademark Weet-Bix, a name he had devised.
Weetabix is now exported to around 80 countries. The company was renamed Weetabix Limited in 1936, and Weetabix entered the US market in 1968. In 2017, Weetabix was reintroduced to the UK market with a reference to the English fairy tale Jack and the Beanstalk, with the slogan "Fee fi fo fix, I've just had my Weetabix".
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Frequently asked questions
Weetbix, or Weet-Bix, is made in Australia by the Sanitarium Health Food Company.
Weetbix is made from 97% whole-grain wheat.
Weetbix was invented by Bennison Osborne in Sydney, Australia, in the mid-1920s.
Yes, Weetbix is also available in New Zealand and South Africa. It is considered an iconic national foodstuff in these countries.
Weetabix is the British version of the original Australian Weet-Bix. Weetabix is produced by Weetabix Limited in the United Kingdom.
