Leslie Massey
Located in the Austrian Alps, Swarovski Crystal Worlds is a popular attraction in Wattens, Austria, that showcases the brilliance and beauty of Swarovski Crystals. The museum, situated 20 kilometres east of Innsbruck, offers a captivating brand experience with art installations, dazzling exhibits, and a enchanting garden. Visitors can explore the Chambers of Wonder, featuring interpretations of crystals by renowned artists, designers, and architects, as well as enjoy the outdoor park and various indoor attractions. Ranked as one of the most popular tourist destinations in Austria, Swarovski Crystal Worlds provides a unique fusion of shopping and art, making it a must-visit for anyone fascinated by the magic of these exquisite gems.
| Characteristics | Values |
|---|---|
| Name | Swarovski Kristallwelten |
| Location | Wattens, Austrian Alps |
| Distance from Innsbruck | 20 kilometres east |
| Transport | Shuttle |
| Features | The Giant, The Chambers of Wonder, The Garden, The Play Tower, The Carousel, The Labyrinth, Children's Workshops, The Store |
| Exhibits | Crystal art installations, The Roman Excavations, The Art of Performance Chamber, Silent Light |
| Artists | Brian Eno, Tord Boontje, Niki de Saint Phalle, Jim Whiting, Keith Haring, Andy Warhol, Salvador Dalí, Yayoi Kusama, James Turrell |
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What You'll Learn
Swarovski Crystal Worlds
The site offers both indoor and outdoor attractions. The iconic Giant, visible from the entrance, houses 18 exhibition spaces, known as the Chambers of Wonder. These chambers are based on the historic concept of aristocratic families' chambers of art and curiosities in the 16th century. Each chamber has a unique thematic focus, with artists, designers, and architects such as Andy Warhol, Salvador Dalí, and Yayoi Kusama interpreting crystals in their own ways. One such chamber is Silent Light, an icy room with snow all year round, where the temperature is -10°C. The Art of Performance chamber explores the history of Swarovski in Hollywood. Outside, the Giant's garden features contemporary art installations and ancient history across 7.5 hectares of land. The park also contains a green labyrinth in the shape of a hand, designed by André Heller, where children can play hide-and-seek.
The site has also become a historical attraction following the discovery of Roman remains during reconstruction work in 2014. Visitors can now explore Roman wall remains and a cache of 702 Roman silver coins, known as "Antoninians", which date back almost two thousand years.
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The Giant
Swarovski Crystal Worlds, or Swarovski Kristallwelten, is home to a famous giant that stands tall in Wattens, in the Austrian Alps. The giant is a prominent feature of the crystal-themed attraction, with its exhibition spaces and chambers of wonder.
The Chambers of Wonder, or Wunderkammern, offer a captivating experience. These chambers showcase the works of internationally renowned artists, designers, and architects who have creatively interpreted crystals. Notable names include Brian Eno, Tord Boontje, Niki de Saint Phalle, Jim Whiting, Keith Haring, Andy Warhol, Salvador Dalí, and Yayoi Kusama. Each of the 18 showrooms has a distinct thematic focus, presenting a diverse range of artistic expressions centred around crystals.
The garden surrounding the Giant is an artistic wonder in itself. Spanning 7.5 hectares, the garden features contemporary art installations and ancient historical elements, creating a unique blend of old and new. One of the most beautiful features is the green labyrinth in the form of a hand by André Heller, where visitors can enjoy a game of hide-and-seek. The garden also plays host to various events, such as the "Music in the Giant" chamber music festival, family days, workshops for all ages, and culinary delights.
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The Chambers of Wonder
Swarovski Crystal Worlds, located in the Austrian Alps, is home to the Chambers of Wonder, a captivating brand experience celebrating the beauty and brilliance of Swarovski Crystals. The Chambers of Wonder are exhibition spaces inside the Giant, based on the historic chambers of art and curiosities favoured by aristocratic families in the 16th century.
The garden of the Giant complements the indoor exhibition with contemporary art installations and ancient history. The park landscape spans 7.5 hectares and features a green labyrinth in the shape of a hand, inviting visitors to explore and play hide-and-seek. The garden also hosts various events, including family days, workshops for children, and culinary experiences.
The Swarovski Crystal Worlds store is one of the largest worldwide, offering a fusion of shopping and art installations. Visitors can purchase souvenirs and jewellery, immersing themselves in the brilliance of Swarovski Crystals.
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The Roman Excavations
Swarovski Crystal Worlds, or Swarovski Kristallwelten, is located in the Austrian Alps, 20 kilometres east of Innsbruck. The site is home to a museum, a shop, a playtower, a restaurant, and a park. The park features a green labyrinth in the shape of a hand, a giant, and a garden with contemporary art installations.
The Roman coins, known as Antoninians, were a type of silver coin minted during the Roman Imperial period, starting in the 3rd century AD. They were widely circulated within the Roman Empire and were used as a means of exchange and store of value. The presence of these coins at the Swarovski Crystal Worlds site indicates the potential significance of this location in ancient trade routes and economic activities.
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The Garden
Swarovski Crystal Worlds, located in the Austrian Alps, is home to a captivating museum experience that showcases the beauty and brilliance of Swarovski Crystals. The garden, an integral part of this attraction, offers a unique blend of contemporary art, ancient history, and delightful surprises.
Spanning 7.5 hectares, the garden surrounds the iconic Giant, a famous landmark visible from the entrance. It serves as a canvas for unparalleled art installations and innovative structures created in collaboration with artists and architects from around the world. The garden invites visitors to explore and interact, providing a playful and enchanting experience.
One of the most remarkable features of the garden is the green labyrinth designed by André Heller. Taking the form of a hand, it offers a whimsical space for visitors to play hide-and-seek, adding an element of interactive fun to their experience. The garden also hosts various events, such as the "Music in the Giant" chamber music festival, family days, workshops for all ages, and culinary celebrations, ensuring a diverse range of experiences for visitors.
In addition to the garden, Swarovski Crystal Worlds offers a multitude of indoor and outdoor attractions. The Chambers of Wonder, located inside the Giant, showcase artistic interpretations of crystals by renowned artists, designers, and architects. The site also boasts an extensive outdoor park, a playtower, a restaurant, and one of the largest Swarovski stores worldwide, ensuring that visitors of all ages can find something to enjoy during their visit.
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Frequently asked questions
The Swarovski Museum, Swarovski Kristallwelten, is located in the Austrian Alps, 20 kilometres east of Innsbruck.
The museum is located inside a giant, where you will find the 18 Chambers of Wonder. Some of the highlights include Silent Light, an icy chamber with snow all year round, and The Art of Performance chamber, which showcases the history of Swarovski in Hollywood. The garden of the Giant features contemporary art, ancient history, and unique attractions such as a green labyrinth.
Yes, the Swarovski Museum offers something for all ages. The museum features art installations and exhibits that will captivate art lovers. There is also a playtower, a playground, a labyrinth, and workshops for children.
