
Ugg boots have become synonymous with Australia, with the term ugg being used generically in the country for decades to describe sheepskin boots. However, the majority of Ugg boots available worldwide are made in China or other parts of Asia, with consumers often being misled about the origins of their boots. So, where are Ugg boots made, China or Australia?
| Characteristics | Values |
|---|---|
| Country of origin | Australia and New Zealand are two of the few places that can freely use the term 'uggs' |
| Place of manufacture | 96-98% of Ugg boots are made in Asia, including China, Vietnam, and the Philippines |
| Misleading marketing | Some companies use misleading packaging and marketing to imply their Ugg boots are made in Australia when they are not |
| Sew-in labels | A sew-in label stating "Made in Australia" indicates that the Ugg boots are genuinely made in Australia |
| Authenticity | Ugg Australia is a US corporation that manufactures Ugg-labelled boots in China, and it is difficult to find genuine Australian-made Ugg boots |
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What You'll Learn

UGG boots are made in China, not Australia
The belief that UGG boots are made in Australia is a common misconception. In reality, only a small percentage of UGG boots are handcrafted in Australia by select companies like UGG Since 1974. However, the vast majority of UGG boots, approximately 96%, are produced in Asian countries, with China being the primary manufacturer.
This discrepancy has resulted in misleading marketing and packaging practices by some companies. For example, the Australian Competition and Consumer Commission (ACCC) fined the company Ozwear for falsely representing their UGG boots as Australian-made when they were, in fact, constructed in China. Such deceptive practices have made it increasingly difficult for consumers to purchase genuine Australian-made UGG boots.
The origin of UGG boots can be traced back to Australian surfer culture, where they gained popularity in the 1970s before being introduced to California. However, the term "UGG" has been trademarked by Deckers Outdoor Corporation, a US company that markets its boots as UGG Australia. This has led to legal disputes with Australian manufacturers, who argue that UGG" is a generic term for sheepskin boots in Australia.
When purchasing UGG boots, it is essential to be discerning. Consumers should check for sew-in labels that specify the country of origin. If the label says "Made in Australia," it is a genuine Australian-made product. However, if the label indicates a different country, such as China, Vietnam, or the Philippines, the boots were not made in Australia. Additionally, consumers should research reputable websites or stores and contact the business for more information if needed.
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UGG Australia is an American company
UGG Australia is a trademarked company owned by Deckers Brands, a large American corporation. UGG Australia was previously known as Deckers Outdoor Corporation. The company is based in California, USA, and manufactures UGG-labelled boots in China.
Deckers Brands has aggressively defended its trademark rights over the term "UGG", which was already generic in its country of origin, Australia. The term "ugg" has been used generically in Australia for decades to describe sheepskin boots, which were first seen on the feet of surfers in the 1950s and 1960s. In the 1970s, these boots became popular in Australia and gained international popularity, particularly in California.
In the 1990s, Deckers Outdoor Corporation acquired the trademark rights to the term "UGG" from an Australian distributor. Despite the ‘Ugg Australia’ branding, Deckers’ UGG products are not made in Australia. Instead, they are mass-produced in China and exported worldwide.
The company has faced backlash for its aggressive trademark defence, with Australian manufacturers and consumers boycotting Deckers Brands in favour of Australian makers. Australian manufacturers continue to defend their cultural legitimacy through local production and connection to the product’s heritage.
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UGG is a generic term for sheepskin boots in Australia
The term "UGG" is a generic term for sheepskin boots in Australia. It has been used interchangeably with "ug", "ugh", and "ugh boots" to describe flat-heeled, pull-on sheepskin boots in Australia for decades. The Macquarie Dictionary of the Australian language included a definition for "ugg boot" as a generic term for sheepskin boots in its 1981 edition. The term was also used generically in the 1970s in trade names and advertising.
The origin of the term "ugg" is unclear, with some sources claiming it grew out of variations such as "fug boots", worn by Royal Air Force pilots during World War I. Other sources claim that Frank Mortel named his company's sheepskin boots "ugg boots" in 1958 after his wife commented that they were "ugly".
Despite the term "UGG" being used generically in Australia, Deckers Outdoor Corporation, the U.S.-based company that owns UGG Australia, has trademarked the term in the U.S. and other countries. In the 1990s, Deckers began sending cease and desist letters to Australian manufacturers that were selling sheepskin boots outside of Australia, particularly targeting those using the term "UGG" in their business names or domain names. In response, several Australian manufacturers formed the Australian Sheepskin Association to fight Deckers' claim, arguing that "'UGG' is a generic term." In 2006, one of these manufacturers, Uggs-N-Rugs, won the right to use the term "UGG BOOT/S" and variations within Australia.
Today, it is difficult to find genuine Australian-made UGG boots, with over 98% of UGG boots available worldwide being made in China or other parts of Asia. Many companies continue to mislead consumers about the origins of their UGG boots, with some going so far as to cut out "Made in China" sew-in labels to imply that their products are made in Australia. However, there are still a few companies, such as UGG Since 1974, that produce UGG boots that are entirely made in Australia.
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UGG Australia boots are made in China
UGG Australia boots are not the only UGG boots made in China. The Australian market has been flooded with cheaply constructed Chinese-made UGG boots, which are often packaged in a way that misleads consumers about their origins. For example, Ozwear has been fined by the ACCC (Australian Competition and Consumer Commission) for misleading consumers about the origins of their UGG boots. The company used marketing and packaging tools to give customers the false impression that their UGG boots were made in Australia, when in fact, they were made in China.
It is important to note that the term "UGG" has been used generically in Australia for decades to describe sheepskin boots. Many Australian manufacturers have been producing high-quality sheepskin boots since the 1970s and have no affiliation with Deckers Outdoor Corporation. These companies take pride in their Australian heritage and the quality of their products, which are crafted from real sheepskin and made in Australia.
When purchasing UGG boots, it is important to do some research to ensure you are buying from a reputable company. If you are looking for Australian-made UGG boots, look for a sew-in label that says "Made in Australia". Additionally, you can ask the retailer for the address of the manufacturer and tannery to verify the origin of the boots.
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Consumers are misled about the origin of UGG boots
Consumers are often misled about the origin of UGG boots. The term "ugg" has been used generically in Australia for decades to describe sheepskin boots. Many Australian manufacturers have been producing high-quality sheepskin boots since the 1970s and have no affiliation with Deckers Outdoor Corporation, the company that owns UGG Australia.
In recent years, the Australian UGG boot market has been flooded with cheaply constructed Chinese-made UGG boots, which are often packaged in a way that misleads consumers about their origins. Most people expect boots with the "UGG" logo to be Australian-made. However, the reality is that companies are going to great lengths to deceive the public about the origin of the UGG boots they sell. For example, a retailer revealed that their former employer had imported UGG boots from China and instructed them to cut out the "Made in China" sew-in labels to mislead consumers.
In addition, the company Ozwear used marketing and packaging tools to mislead consumers about the origins of their UGG boots, claiming to be an Australian-owned brand for authentic Australian UGG boots when their products were made in China. The Australian Competition and Consumer Commission (ACCC) has labelled Ozwear's conduct as "unacceptable" and issued fines of $25,200. Despite this, it is becoming increasingly difficult to purchase genuine Australian-made UGG boots, with over 98% of UGG boots available worldwide being made in China or other parts of Asia.
To ensure you are purchasing Australian-made UGG boots, look for a sew-in label that says "Made in Australia". If there is no sew-in label or it does not specify the country of origin, the boots are likely not made in Australia.
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Frequently asked questions
No, the majority of UGG boots are made in China or other parts of Asia.
Yes, UGG boots made in China are not fakes. However, it is important to note that UGG is a generic term for sheepskin boots in Australia, and there are Australian manufacturers that produce handcrafted, premium UGG boots.
Check for a sew-in label that says "Made in Australia". If there is no sew-in label or it does not mention the country of origin, they are likely not made in Australia.
The term "UGG" has been used generically in Australia for decades to describe sheepskin boots. UGG boots were popularized by Australian surfers in California during the 1970s, which contributed to the brand's global appeal.
Yes, Australia and New Zealand are two of the few places that can use the term "UGG" freely.







































