Leslie Massey
Pringles are no longer made in the US for the Australian market. They are now made in Malaysia, where a new plant has been set up to meet growing demand in the Asia Pacific region. This plant has allowed the company to launch new products, such as the tortilla range. Pringles are made from potato that has been dehydrated and are sourced from potato farmers worldwide. They are made with a ratio of one-third water to two-thirds potato flakes, and then corn starch is mixed in to give the batter its firmness while being fried.
| Characteristics | Values |
|---|---|
| Place of manufacturing | Malaysia |
| Reason for change in manufacturing location | To meet the growing demand in the Asia Pacific region and ease the pressure on the US plant |
| Nutritional information | 150 kilocalories, 2.5 g saturated fat, 150 mg sodium, 110 mg potassium, and 1 g protein per serving (about 15 Pringles) |
| Packaging changes | Removal of plastic lids from 53g cans to reduce plastic waste; new foil seal maintains freshness |
| Price changes | Small price increase due to rising production costs |
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What You'll Learn
Pringles in Australia are now made in Malaysia
Pringles, the popular potato-based snack, has long been enjoyed by Australians. However, there has been a recent shift in the production of these savoury treats for the Australian market. While they were previously made in the United States, they are now manufactured in Malaysia. This change has come about due to increasing demand in the Asia Pacific region, and the desire to ease pressure on the US plant, which was struggling to keep up.
The new Malaysian plant will produce Pringles specifically for Australia and New Zealand, and will also allow for greater flexibility in launching innovative products. This shift in production is a strategic move by the company to ensure they can meet the growing demand in the region and get more Pringles into the hands of their eager customers.
The Malaysian-made Pringles are said to be of the same high quality and great taste that Australians have come to expect from the brand. All products continue to meet the Australian and NZ Food Standards, as well as stringent regulatory requirements for all foods sold in the local market. The new plant has already launched a new tortilla range, which is said to be delicious.
The change in production location has also brought about a small price increase for Australian consumers, which is a result of rising production costs. This is the first time the price has changed in over four years, and the company hopes that the increase will help cover some of the rising costs of production.
While the location of production has shifted, the process and ingredients remain much the same. Pringles are made with a combination of potato flakes, water, and corn starch, which are mixed and flattened into a long potato sheet. The distinctive oval shape is then cut out, and the chips are fried and moulded into their concave form. After just 11 seconds of frying, they are blow-dried to remove excess oil, seasoned, inspected, and packaged.
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Pringles are made from dehydrated potatoes
Pringles are not your average potato chip. While they are marketed as a potato-based snack, they are not made from sliced potatoes. Instead, they are made from dehydrated potatoes.
The product was originally known as "Pringle's Newfangled Potato Chips", but other snack manufacturers pushed back, arguing that Pringles did not meet the definition of a potato "chip" since they were made from a potato-based dough rather than being sliced from potatoes. This distinction is important because it affects how the product is taxed and regulated.
In 1975, the US Food and Drug Administration (FDA) ruled that Pringles could only use the word "chip" in their product name if they included the phrase "potato chips made from dried potatoes". As a result, Pringles changed their product name to potato "crisps". This distinction is important because, in British English, "crisps" are what Americans call "chips", and chips" are what Americans call "fries".
The debate over the true nature of Pringles continued in the UK, where the London High Court ruled in 2008 that Pringles were not "crisps" because their potato content was only 42% and their shape "is not found in nature". This ruling exempted Pringles from the 17.5% VAT for potato crisps and potato-derived snacks. However, the Court of Appeal reversed this decision in 2009.
So, are Pringles really made from dehydrated potatoes? The answer is yes. Pringles contain about 42% potato content, with the remainder consisting of wheat starch and flours (corn and rice) combined with vegetable oils, an emulsifier, salt, and seasoning. This unique recipe makes them lighter and less greasy than traditional potato chips, and their stackable, slim design and sturdy container prevent breakage.
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$9.89
The plastic lid is being removed from small cans
Pringles are now being made in Malaysia for the Australian and New Zealand markets. The company has moved production from the US to Malaysia to meet the growing demand in the Asia Pacific region.
The larger 134g cans will still have plastic lids as customers have shared that they appreciate the resealability that the lids provide. The small cans will now have a foil seal to ensure the Pringles stay fresh, crispy, and tasty. The company is also experimenting with other methods to maintain the freshness of the product while reducing plastic waste.
The removal of the plastic lid is part of the company's efforts to develop more sustainable packaging across all of its products. They want to reduce plastic waste and usage, and while recycling is an option, they believe it is better to reduce the use of plastic in the first place.
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Malaysia plant will launch new products
Pringles are now being made in Malaysia, with one of the five Pringles factories worldwide located in Johor, Malaysia. The move to Malaysia was a strategic decision to meet the growing demand in the Asia Pacific region and support the US plant that was struggling to keep up.
The Malaysia plant has already launched new products, including a Tortilla range, which has been well-received. The new plant provides the flexibility to launch innovative products and meet local demand.
The Malaysia plant is committed to delivering high-quality, great-tasting Pringles that meet the Australian and New Zealand Food Standards and stringent regulatory requirements. The recipe has been slightly adjusted, with a bit more potato added, and the team is working to perfect the flavours.
The Malaysia plant is also taking steps towards sustainability by reducing plastic waste. They have removed the plastic lids from the 53g Pringles cans, aiming to eliminate 26 tonnes of plastic waste annually in Australia and achieve a 48% reduction in plastic per can. The new foil seal has undergone rigorous testing to ensure it maintains freshness and durability, and the team is exploring sustainable packaging solutions for the 134g varieties as well.
The Malaysia plant's efforts demonstrate a balance between innovation, sustainability, and delivering the iconic Pringles experience that fans know and love. With the increased capacity and flexibility, we can expect more exciting new products to come from the Malaysia plant, bringing unique and delicious flavours to the Asia Pacific market.
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Pringles cans are not recyclable
Pringles are no longer being imported from the US to Australia. The Pringles available in Australia are now manufactured in Malaysia. However, Pringles cans are not recyclable in Australia. This is because Pringles cans are made from multiple materials bound together: foil, paperboard, plastic, and metal. The different components of the Pringles can cannot be separated and therefore cannot be recycled.
In fact, two out of three Australians believe that the Pringle tin is recyclable. However, this is not true. The confusion around whether Pringles cans are recyclable or not has led to the creation of a standardised, evidence-based recycling label in Australia by Planet Ark.
In the UK, the Kellogg Company has announced that they are changing the components of the Pringles can as a test trial. The Pringles can will now be made from recycled paper and the company claims that the new can is "widely recyclable". This is part of Kellogg's movement to ensure that Pringles cans are 100% recyclable, compostable, and reusable by the end of 2025.
Until Pringles cans become recyclable, there are other ways to upcycle them. For example, they can be used as storage containers for small items such as screws, nails, or craft supplies. They can also be decorated and used as gift containers or even as a piggy bank.
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Frequently asked questions
Pringles are sold in several countries, including the United States, Canada, the United Kingdom, Australia, New Zealand, and Ireland.
Pringles are made in Malaysia, with five factories worldwide located in Jackson, Tennessee; Mechelen, Belgium; Johor, Malaysia; Kutno, Poland; and Fujian, China.
Pringles are made with dehydrated potatoes, also known as potato flakes or crushed-up potato powder. The potatoes are sourced from farmers worldwide and mixed with corn starch and other ingredients.
Yes, Pringles products meet the Australian and New Zealand Food Standards, as well as stringent regulatory requirements for all foods sold in these markets.
The price increase in Australia is due to the growing demand in the Asia Pacific region and the higher cost of production. The new price will help cover the costs of producing Pringles.
