
Innsbruck, Austria, is a shopper's paradise. From small shops and exclusive boutiques to bustling shopping centres, there's something for everyone. The historic old town is home to unique shops and boutiques, while Maria Theresien Street and Kaufhaus Tyrol offer a more modern shopping experience. Innsbruck also boasts several impressive shopping centres, including the SILLPARK Shopping Centre, which is located in the heart of the city, and the CYTA shopping centre in Völs. If you're looking for local food and produce, Innsbruck has numerous farmers' markets, where you can find Tyrolean farm produce such as cheese, honey, fruit juices, bread, fruit and vegetables. For those with a sweet tooth, head to Konditorei Munding, the town's most traditional confectioner, where you can buy 'Golden Roof shingles'. Innsbruck also has plenty of souvenir shops, where you can pick up handcrafted tree hangings, wooden puppets, snow globes, and traditional Austrian attire.
| Characteristics | Values |
|---|---|
| Shopping Centres | Kaufhaus Tyrol, RathausGalerien, CYTA shopping centre, Inntalcenter, SILLPARK Shopping Centre |
| Supermarkets | Billa, Hofer, Lidl, Merkur, MPreis, Spar |
| Drugstores | BIPA, DM |
| Pharmacies | Only sell medicine, band-aids, specialised body lotions and creams |
| Exquisite Products | Marionnaud, Douglas |
| Souvenirs | Golden Roof shingles, Tiroler Edle bars, Konditorei Pichler’s chocolate products, Sacher torte, local liqueurs and wines, Tyrolean bacon, sausages, dried meats, Tirolean grey cheese, honey, house shoes, tree hangings, wooden puppets, snow globes, Tracht-clad animals, traditional Austrian dress, leather trousers |
| Traditional Austrian Cuisine | Entrecote "ALT WIEN", Wildererpfandl, Homemade apple strudel |
| Facebook Group | Innsbruck verschenkt |
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What You'll Learn

Local food and produce
Innsbruck is a great place to sample and buy local food and produce. There are several farmers' markets, including the weekly market on the Upper Town Square, which has been a beloved Hall landmark for locals and visitors. Here, you can find fresh fruit and vegetables, dairy products, baked goods, and homemade jams and marmalades.
Every Friday, the Farmers' Market at Sparkassenplatz Square offers locally sourced delicacies from Austrian Tirol, Italian South Tirol, and Austrian Culinary Excellence Regions.
The Market Hall in Innsbruck combines a daily farmers' market with grocery stores, selling a wide variety of Tirol speciality items, including fruits, vegetables, cheeses, sausages, and cured meats.
Innsbruck also has a few vegan restaurants, such as Olive, which serves vegan and vegetarian food, and D-Werk, which offers vegan kebabs.
For those with a sweet tooth, there are traditional Austrian desserts like apple pie, Sacher cake, and Kaiserschmarrn, which can be made vegan by substituting dairy milk with oat milk, and eggs with a mixture of crushed flax seeds and water.
Local cheeses, including the famous Graukase, can be found at Markthalle, a market with a huge selection of local foods and products.
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Unique shops and boutiques
Innsbruck, Austria, is a shopper's paradise, with its unique shops and boutiques, bustling streets, and modern malls. Here are some places to visit for a delightful shopping experience:
Maria-Theresien-Straße
Maria-Theresien-Straße, or Maria Theresien Street, is a bustling thoroughfare in the heart of Innsbruck's historic Old Town. It offers a mix of exclusive boutiques and well-known brands. Petera, located on this street, is a popular destination for fashion enthusiasts, offering the latest trends from renowned designers like Victoria Beckham Denim and Save the Queen. Zelger ladies' fashion, an institution since 1895, is another must-visit on Maria Theresien Street, featuring timeless and cutting-edge styles from brands such as American Vintage and Weekend Max Mara.
Kaufhaus Tyrol
Kaufhaus Tyrol is a modern indoor mall located on Maria-Therenien-Straße. Designed by architects in collaboration with David Chipperfield, it boasts over 30,000 square meters of retail space. Here, you can find a wide range of products, from everyday items to special occasion gifts. The mall features an abundance of natural light streaming through its glass roof and large windows, creating a pleasant shopping atmosphere.
Mirou Fashionboutique
Nestled in the heart of Innsbruck, Mirou Fashionboutique is a hidden gem for fashion and art lovers. This avant-garde boutique offers an impressive collection from renowned designers such as Junya Watanabe, Yohji Yamamoto, and Rick Owens. The innovative styles and exceptional craftsmanship at Mirou provide a unique shopping experience that feels more like visiting a stylish showroom.
Swarovski Crystal Worlds Innsbruck Store
Located in one of Innsbruck's oldest buildings near the Golden Roof, Swarovski Crystal Worlds is an upscale chain offering crystal jewellery, watches, Christmas ornaments, and home decor. It spans two floors, showcasing flashy accessories and jewels from designers like Oscar de la Renta and Karl Lagerfeld. It's the perfect place to find unique gifts or treat yourself to some eye-catching bling.
Innsbruck also offers a variety of traditional shops, farm shops, and regional stores where you can find unique souvenirs, local delicacies, and traditional Tyrolean dresses. Additionally, the city has several shopping centres outside of the central area, such as the CYTA shopping centre in Völs and the Inntalcenter in Telfs, providing an extensive range of shopping options for visitors.
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Christmas markets
Innsbruck, Austria, is a great place to visit for its Christmas markets. The city has a variety of markets, each with its own unique atmosphere and offerings.
The Christmas market on Maria Theresien Street is surrounded by modern Christmas lights. The street is lined with trees covered in tiny, sparkling lights, and the market stalls offer international gift ideas. This market is perfect for finding a special souvenir, and you can also enjoy the tempting aromas of mulled wine and delicious snacks.
For a more tranquil and traditional experience, the Christmas market in the St. Nikolaus district is a great option. This market is located on Hans-Brenner-Platz, a small square on Innstraße, and offers a reflective side of Advent. You can wander around the handful of market stalls and enjoy traditional Christmas music and Austrian biscuits.
If you're looking for a market with a village feel, the Marktplatz market square by the River Inn is a charming option. This market has a Tyrolean village atmosphere and offers a range of beautiful gifts, as well as tasty regional specialties.
The Old Town Christmas Market, located in front of the famous Golden Roof, is set in the historic part of Innsbruck. Here, you can stroll through the market and find Christmas ornaments, handicrafts, and other winter treats. You can also enjoy traditional dishes such as Kiachln and Glühwein (mulled wine) while mingling with the locals.
Innsbruck also has other Christmas markets worth visiting, such as the Hungerburg Christmas Market, which can be reached by a funicular railway line, offering scenic views of the city and a range of culinary delights and souvenirs. The Kaiserweihnacht market on Bergisel Hill focuses on regional products and Tyrolean craftsmanship, offering a genuine and atmospheric Christmas experience.
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Traditional Austrian dress
The dirndl is believed to have originated from the women's fashions of 17th-century royal courts, eventually making its way into both urban and rural clothing. The Alpine traditional costume spread to regions outside the mountains through migration, and the dirndl became the standard female servant's work clothing. In the late 19th century, the dirndl was adopted by the upper and middle classes as a fashionable garment, and it spread outside its original area.
In the challenging economic climate after World War I, the dirndl became a popular and affordable option as a simple summer dress, in contrast to the often expensive and intricate historic women's costumes. The Wallach brothers, who operated the Münchner Volkskunsthaus ("Munich house of folk art") from 1920 to 1926, contributed to the popularity of the dirndl. In 1926, Moritz Wallach founded the Wallach-haus, a well-known specialist supplier of tracht and folk art.
In Innsbruck, you can find specialised stores selling traditional Austrian attire, including the dirndl and lederhosen, ranging from inexpensive to high-end options. One such store is Tiroler Heimatwerk, which offers a large selection and has received positive reviews for its friendly and knowledgeable sales staff. Kaufhaus Tyrol is another shopping destination in Innsbruck, featuring over 50 stores across multiple floors in a modern indoor mall setting.
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Local liqueurs and wines
When it comes to local liqueurs and wines in Innsbruck, Austria, there is no shortage of options to explore and indulge in. Here is a guide to help you navigate the local libations:
Local Liqueurs
Innsbruck and the broader region of Austria boast a delightful selection of liqueurs that are sure to tantalize your taste buds. One traditional liqueur that you should definitely sample is "Schnaps". Schnaps is a fruit brandy produced across Austria by individual farmers and even hobbyists with fruit trees in their backyards. It is crafted in small batches as various fruits come into season. The fruit is fermented and distilled, then bottled immediately to capture the essence of that particular fruit. Schnaps is typically served at the end of a meal and is a cherished part of Austrian culture. Keep an eye out for local farmers selling their small-batch Schnaps at the Christmas markets or farmers' markets in Innsbruck. These bottles make excellent souvenirs and can be easily packed in your checked luggage.
Local Wines
Innsbruck is situated in the heart of Austria, a country renowned for its sensational wines. The city itself also has a thriving wine culture, with establishments dedicated to showcasing the finest regional vintages. One notable destination for wine enthusiasts is the Goldener Adler wine bar. This family-run business, located within the city, curates a meticulous selection of Austrian wines, showcasing the very best of local sourcing. Their wines are served in Riedel glasses, ensuring the optimal tasting experience. The Goldener Adler also offers a digital wine list, the "winePad," which provides comprehensive information about each wine, including vineyard, vintage, soil, ageing, and grape variety.
Innsbruck also offers a range of unique bars, restaurants, and wine shops where you can discover natural wines and indulge in local culinary delights. The city's vibrant food and beverage scene will surely enhance your wine-tasting experience.
Whether you're seeking local liqueurs or exquisite wines, Innsbruck has much to offer. By exploring the local markets and specialty shops, you can immerse yourself in the rich cultural traditions of Innsbruck and Austria as a whole.
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Frequently asked questions
Innsbruck has plenty of souvenir shops in the Old Town, including Konditorei Munding, the most traditional confectioner in town, where you can buy 'Golden Roof shingles'. You can also find local honey at one of the farmers' markets, such as the Saturday market at Wilten Square.
You can buy local liqueurs and wines from S'Culinarium at Pfarrgasse 1. For foodies, there's Tirolean grey cheese, which is known for its pungent aroma. You can also find exclusive hats, gloves, bags and more in the boutiques in the Innsbruck region.
In the months leading up to Christmas, markets pop up around Innsbruck, selling unique items such as tree hangings, wooden puppets, snow globes with a mountain scene inside, and Tracht-clad animals. You can also find home-brewed Schnapps at the Christmas markets.
Kaufhaus Tyrol is a modern indoor mall located on Maria-Theresien-Strasse, featuring over 50 stores and eateries across multiple floors. SILLPARK Shopping Centre is another option, with plenty of shops and places to eat, and easy access with maps and signage in both German and English.











































