
Austria exported products worth $223.9 billion globally in 2023, with machinery and computers being among the top exports. However, the country also has a variety of unique products that can only be purchased within its borders, such as locally crafted souvenirs, food items, alcoholic beverages, and fashion accessories. These products showcase Austria's rich cultural heritage and are sought after by tourists and locals alike. From traditional porcelain and glassware to exotic chocolates and fine wines, Austria offers a diverse range of goods that reflect its history, craftsmanship, and natural resources.
| Characteristics | Values |
|---|---|
| Food products | Sausages, eggs, jam, Kaiserschmarrn mix, pancake mix, tea, pumpkin oil, vinegar, chocolate, cake, wine |
| Alcoholic beverages | Enzian schnapps, wine |
| Porcelain | Vases, tableware |
| Glassware | Chandeliers |
| Fashion and accessories | Hats, eyewear |
| Souvenirs | Miniature sculptures, tea towels, merchandise |
| Machinery | Computers |
| Petroleum products | Crude and refined petroleum oils |
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What You'll Learn

Food and drink: from chocolate and cake to wine and spirits
Austria is a treasure trove of delicious food and drinks that reflect the country's rich cultural heritage and culinary traditions. From mouth-watering chocolates and cakes to fine wines and unique spirits, there is something for everyone to indulge in.
Let's start with the sweet treats that Austria has to offer. The country is renowned for its chocolate, and one of the most famous chocolatiers is Zotter. With his creative combinations, such as cheese, tequila with salt and lemon, and raspberry, coconut and trout, Zotter has become a national treasure. For those with more conservative tastes, Zotter also offers exceptional marzipan chocolates. Another iconic Austrian dessert is the Sachertorte, a chocolate cake with a rich history. The Sacher Hotel, where the Sachertorte is a status symbol, sells merchandise related to this famous dessert. For a truly indulgent experience, head to the Grand Hotel Wien for their Grand Guglhupf sweet cake, elegantly packaged with a design inspired by Klimt's "The Kiss".
Moving on to drinks, Austria boasts a variety of unique spirits and wines. Enzian schnapps, made from Enzian roots, has an earthy taste and is produced in very limited quantities, making it a rare find in Vienna. For wine enthusiasts, the Grüner Veltliner Smaragd M from the Wachau region is a classic choice, offering complex aromas at a reasonable price. If you're looking for something more opulent, the Pichler wine, retailing at €69.95, is a powerful and lively option.
Austria also offers a range of other culinary delights, such as the traditional Austrian brand Darbo, which produces high-quality fruit specialties, and Steirerkraft, known for its commitment to natural and transparent products with a diverse range of culinary specialties. For those who want to bring a taste of Austria home, souvenirs such as jams, liqueurs, and herbal salts are readily available. Additionally, you can find unique green- and white-striped ceramics manufactured in Gmunden, Upper Austria, by a company with a history dating back to the 1400s.
Whether you're indulging in chocolates, cakes, wines, or spirits, Austria's food and drink culture is sure to delight your senses and provide a memorable culinary experience. So, explore the markets, visit the local shops, and immerse yourself in the rich flavours that Austria has to offer!
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Porcelain and ceramics: traditional Austrian heirlooms
Porcelain has been produced in Austria since 1718, initially for the royal court. Today, it is a traditional Austrian heirloom and a popular wedding gift.
Two of the most famous manufacturers of Austrian porcelain are Gmundner Keramik and Augarten. Gmundner Keramik is based in Gmunden, Upper Austria, while Augarten is located in Vienna. Augarten is the new name for the second oldest European porcelain factory, Royal Vienna. Both companies produce tableware and figures, with Augarten also offering guided tours of its factory and a porcelain museum.
Other notable porcelain and ceramic manufacturers in Austria include Goldscheider, Wiener Werkstätte, and Saxen. Goldscheider was founded in 1885 by Friedrich Goldscheider in Vienna and quickly became a leading ceramic company in Europe. Wiener Werkstätte was established in 1906 by Michael Powolny and Barthold Löffler, and its products are now sold through its own stores. Saxen produces tea sets, which can be purchased at the Schauraum of the Museum of Applied Art in Vienna.
Austrian porcelain and ceramics are known for their high quality and intricate designs, with prices ranging from a few hundred to several thousand euros.
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Eyewear: designer sunglasses made in Styria
Austria is known for its high-quality designer sunglasses, and Styria is a region at the forefront of this burgeoning industry. Eyewear has become an essential fashion accessory, and Austrian designers are making their mark with innovative designs and manufacturing techniques.
Andy Wolf Eyewear is a renowned Austrian brand that exemplifies the country's expertise in eyewear craftsmanship. With a focus on style and functionality, Andy Wolf has created a range of sunglasses that are not only aesthetically pleasing but also hard-wearing and long-lasting. The spectacle frames are meticulously crafted using acetate plates, ensuring a tension-free fit with the glass. This attention to detail guarantees the durability and comfort that has become synonymous with Austrian eyewear.
Styria, a federal state in southern Austria, is home to the Andy Wolf design and manufacturing headquarters. The region has become synonymous with excellence in eyewear production, attracting celebrities and fashion enthusiasts alike. The glasses are designed and crafted in Styria, then distributed worldwide to fashion capitals such as Milan and Paris. The unique combination of style and practicality has garnered international acclaim, with celebrities like Eric Clapton and Hugh Grant sporting Andy Wolf sunglasses.
Austrian eyewear brands, such as Andy Wolf, offer a diverse range of colours and frame styles to suit all tastes and personalities. Whether you're seeking a bold statement piece or a timeless classic, Austrian designers cater to an array of preferences. The names of the sunglasses further reflect their versatility and charm, with options like "Pepper," "Mike Hammer," "Oregano," and "Miss Marple."
Styria's prominence in the eyewear industry extends beyond its borders, with its sunglasses gaining recognition in the global fashion arena. The fusion of Austrian craftsmanship, innovative design, and meticulous attention to detail has propelled Styria to the forefront of designer eyewear. So, whether you're a style icon or simply seeking superior sun protection, designer sunglasses from Styria, Austria, offer an exquisite blend of fashion and function.
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Portfolios: unusual, useful gifts for architecture fans
Austria has a lot to offer when it comes to gifts, from delicious treats to quality interior pieces and fashion accessories. Here are some unique and useful portfolio gift ideas for architecture enthusiasts:
Architecture-Themed Portfolios
The Architekturzentrum in Vienna offers an unusual yet practical gift idea for architecture buffs - portable portfolios designed as excursion kits. These portfolios include detailed descriptions of building data and maps, making them perfect for those who want to explore the architectural wonders of Austria. Priced at a reasonable €9.90, they can be found at Museumsplatz 1 in the Museum Quarter.
Crystal Glassware and Jewellery
Austria is renowned for its fine crystal manufacturing, including glassware, lighting, fashion, and jewellery. The world-famous Swarovski crystal is manufactured in Innsbruck, and you can find showrooms and retailers across the country. Austrian crystal is traditionally handmade and precision-cut, giving it a brilliant sparkle. It's the perfect gift for someone who appreciates elegance and craftsmanship.
Traditional Austrian Attire
Austria has a rich tradition of Tracht, the traditional attire from the Alpine regions. A wide-brimmed dirndl for women or a highland woollen coat for men can make a unique gift. You can also find Tyrolean hats, made of soft felt and decorated with feathers, which are a classic souvenir from Austria.
Porcelain Products
Porcelain has been produced in Austria for centuries, and it continues to be a traditional and valuable heirloom. Manufacturers like Gmundner Keramik and Augarten offer a range of unique and exquisite products, from vases and tableware to sculptures and caskets. Their items are handmade, hand-painted, and can be quite expensive, making them ideal for special occasions or collectors.
Austrian Delicacies
Austria is known for its delectable treats, such as the famous Mozartkugeln, chocolate spheres with a marzipan centre wrapped in foil featuring the composer's face. You can also find unique confits, jams, and sweet treats like the Neapolitan hazelnut wafers, which have become a symbol of the Viennese lifestyle. Staud's company offers over 200 varieties of savoury and sweet products, including unique flavours like barberry and pineapple-mango.
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Merchandise: from hotels, museums and more
Austria is home to a plethora of charming family-run hotels, luxury spa resorts, and cosy private apartments. The Austria Hotel Collection offers exceptional comfort and authentic Austrian hospitality. The Rote Wand Chef's Table, set in a 1780s schoolhouse, is a celebrated dining experience.
For those interested in art and culture, Austria's museums and galleries are a must-visit. The country's rich history and cultural heritage are showcased in many museums, including the Museum of Applied Arts in Vienna, the Kunsthaus in Bregenz, and the Museum of the Future. The former imperial stables in Vienna have been transformed into a vibrant cultural district, housing world-famous paintings. The Imperial Palace or Hofburg is home to nine museums, offering a unique collection of grand history. The MAK in Vienna focuses on applied arts, design, architecture, and contemporary art.
When it comes to merchandise, museums often have gift shops with a variety of items for sale, including books, postcards, prints, and other products related to the museum's collection or exhibits. These can range from small souvenirs to high-quality art reproductions. Additionally, hotels may offer merchandise or gift shops with items such as branded clothing, accessories, or local products and souvenirs.
Some specific examples of merchandise available in Austria include porcelain products from manufacturers like Gmundner Keramik and Augarten. Guided tours of their manufactories or a visit to the porcelain museum can be part of the experience. Enzian schnapps, a spirit made from Enzian roots, can be found in select shops in Vienna and is a unique taste of Austria. Local farmer's markets and supermarkets offer authentic Austrian food products, such as Hauswürstel salami, Kaiserschmarrn mix, and jams. Lastly, for those interested in decorative items, beer steins, and beer boots are popular souvenirs that can be found in various shops throughout Austria.
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Frequently asked questions
Some food products made in Austria include Kaiserschmarrn mix, jam, sausages, eggs, and unique chocolate bars by the chocolatier Zotter.
Enzian schnapps is a spirit made of Enzian roots that is produced in small quantities in Austria. Austria also produces a variety of wines, such as the Pichler and the Grüner Veltliner Smaragd M.
Some non-food products made in Austria include porcelain, glassware, sunglasses, and hats.
In addition to the products mentioned above, some souvenirs that can be purchased in Austria include miniature sculptures, tea towels, and portable portfolios.











































