Ruqayyah Snyder
Beer is a beloved part of Australian culture, and the country offers a wide range of beers, from easy-drinking lagers to flavourful ales. The most popular beer in Australia, according to sales data, is Great Northern Brewing Co, brewed by CUB (Asahi). However, it's important to note that beer preferences vary across different states, with Victoria Bitter VB being popular in Victoria, and Felon's Crisp Lager in Queensland. Craft beers are also gaining traction, with Black Hops Brewery and Balter XPA making it to the top 10 list.
| Characteristics | Values |
|---|---|
| Most popular beer in Australia | Great Northern Brewing Co |
| Second most popular beer in Australia | Carlton Dry |
| Third most popular beer in Australia | XXXX Gold |
| Fourth most popular beer in Australia | Coopers |
| Fifth most popular beer in Australia | Victoria Bitter |
| Popular beer in Victoria | Victoria Bitter VB, Melbourne Bitter, or Carlton Draught |
| Popular beer in Queensland | Great Northern or Felon's Crisp Lager |
| Popular beer in Western Australia | Swan Draught |
| Popular beer in South Australia | Coopers Pale Ale or Balter XPA |
| Popular beer in New South Wales | Balter XPA |
| Popular beer in Tasmania | Balter XPA |
| Popular beer in Canberra | Balter XPA |
| Popular beer in the Northern Territory | Great Northern |
| Popular independent Australian brewery | Coopers |
| Popular craft beer | Black Hops Brewery – G.O.A.T. New England IPA |
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Great Northern Brewing Co
The Great Northern Brewing Co., commonly referred to as Great Northern, is a popular Australian lager brand. It is owned by Carlton & United Breweries (CUB) and brewed in Queensland at the CUB Yatala Brewery. The lager comes in different-sized bottles, including 330mL "stubbies", 375mL "tinnies", and 700mL "tallies" (tall bottles), with varying alcohol by volume (Abv) percentages of 3.5% and 4.2%.
Great Northern was launched in 2010 by CUB, which resurrected the brand name from a defunct Cairns brewery and styled the lager on 'Cairns Draught', a beer first brewed in 1924 by Auguste Joseph François de Bavay. The brand features a marlin in its logo and packaging designs, with the full-strength 'original' style beers identified by a gold bottle top and a white marlin on the label, while the mid-strength variety has a silver cap and a black marlin label.
Great Northern has quickly become one of the most popular beers in Australia, securing the top spot in the Australian Capital Territory (ACT) and the Northern Territory, second place in Queensland, and third in South Australia. It has also been recognised as the overall best-selling beer in the country. The brand has expanded its offerings with the introduction of the Great Northern Ginger beer, and it has also collaborated with YETI on merchandise such as coolers, drink bottles, and windbreakers.
Great Northern's success can be attributed to its positioning as a beer "for the outdoors." This marketing strategy has resonated with Australian consumers, particularly those in warmer states like Queensland, where a refreshing beer on a hot day is appealing. The brand's popularity also highlights the state-by-state variation in beer preferences across Australia, as local craft beers and larger brands like CUB and Lion compete for market share.
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Balter XPA
According to sales data, Great Northern is the most popular beer in Australia, with the top spot in the Australian Capital Territory (ACT) and the Northern Territory, second place in Queensland, and third in South Australia. However, local pale ale Balter XPA is not far behind, coming second in New South Wales and Tasmania, and third in Victoria and Canberra.
The beer is available for purchase online and at select retailers in Australia. It is also available on tap at various pubs and bars across the country. Balter Brewing Company offers tours of its brewery and has a taproom where visitors can sample its beers, including Balter XPA.
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Carlton Draught
The taste of Carlton Draught has been described as having mild, bready malt notes, light spicy and woody hop notes, and a slightly sweet and buttery malt base. It is a well-balanced and easy-to-drink lager with a slight spiciness and a crisp, slightly sour note. However, some reviewers have described the taste less favourably, comparing it to stale hops and expressing disappointment.
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Victoria Bitter
The brand has undergone several marketing campaigns over the years, including the well-known slogan from the '60s, "A hard-earned thirst needs a big cold beer, and the best cold beer is Vic, Victoria Bitter". In 2009, Foster's replaced this slogan with "VB – The Drinking Beer" to appeal to a broader range of drinkers. VB has also partnered with celebrities such as David Boon, Ian Botham, and Shane Warne for its advertising campaigns.
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Coopers
While there is no consensus on the most popular beer in Australia, with preferences varying by state and data source, Coopers is the biggest Australian-owned beer brand remaining in the country. Coopers Brewery offers a range of beers, including the Original Pale Ale, Dark Ale, Australian Lager, Sparkling Ale, and XPA.
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Frequently asked questions
According to 2022 sales data, Great Northern Brewing Co. is the most popular beer in Australia. However, it's worth noting that the brand is owned by CUB (Asahi) and Kirin, which together hold 80% of the Australian beer market.
Yes, Coopers is the biggest Australian-owned beer brand and the only independent brewery in the top 10 list.
Some other popular beer brands in Australia include Balter XPA, Carlton Draught, Victoria Bitter (VB), and Corona.
