Lyla Lindsey
When it comes to paint colours, Australians seem to have a few firm favourites. Shades of white, neutrals, and earthy tones are popular choices, with green and blue also making an appearance. In terms of car colours, there is more variety, with grey, black, silver, and white being the most common, and a few reds, blues, and greens thrown in. Interestingly, a YouGov survey found that blue is the most popular colour across 10 countries, including Australia, where it tied with purple for second place after red.
| Characteristics | Values |
|---|---|
| Most popular chromatic car colour | Blue |
| Second most popular chromatic car colour | Red |
| Achromatic car colours | White, black, grey, silver |
| Most popular paint colours | Whites, neutrals, soft colours |
| Popular paint colours | Pale dusty green, dusty blue, bone, earthy neutrals, brown |
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What You'll Learn
Most popular car colours
When it comes to car colours in Australia, it seems that neutrals dominate. White is the most popular car colour in Australia, with around 30-40% of new cars sold in this colour. This could be due to its association with cleanliness and modernity, its ability to withstand Australia's harsh sun, and its higher resale value.
Following white, black is the second most popular car colour, with around 8-20% of new cars sold in this shade. Black exudes sophistication, elegance, and power, making it a common choice for luxury and sports cars. However, black cars are more challenging to keep clean and tend to show scratches and dirt more easily.
Grey and silver are also popular choices, with around 15% of new cars sold in these colours. These neutral shades offer a sophisticated and modern look, and they are good at hiding dirt and scratches, making them a practical option for many buyers.
While neutrals prevail, there is a growing appreciation for bolder hues. Blue is a popular choice, especially for SUVs and family cars, evoking a sense of calmness and security. Red, often associated with speed and passion, is another notable colour, adorning around 5-7.81% of vehicles, depending on the source. Red is more common among females, with 7.81% of female drivers choosing red compared to 5.84% of males.
In beachy areas, colours that evoke a sense of leisure and relaxation are prevalent, with blues and greens accompanying the classic white. As sustainability becomes a priority, lighter colours that reflect sunlight and reduce heat absorption are expected to gain traction.
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Colour preferences by region
Colour preferences in Australia vary across regions, with Australians generally favouring colours that reflect their unique landscapes and lifestyles. From bustling cities to the Outback and coastal areas, here is an overview of colour preferences by region:
Big City Brights
In cosmopolitan centres like Sydney and Melbourne, where individuality shines, a diverse range of colours can be spotted. The colour palette ranges from sleek and modern greys to bold and vibrant reds. These colours reflect the energetic and eclectic nature of city life, where people embrace unique expressions of personality.
Outback Oasis
In the vast Outback regions, practicality and a connection to nature take precedence. White is the colour of choice here due to its heat-reflective properties, providing a functional yet soothing environment under the Australian sun. Earthy tones such as brown and beige also blend seamlessly with the natural environment, creating a sense of unity with the rugged Outback landscape.
Coastal Cool
In Australia's beachside areas, colours that evoke a sense of relaxation and leisure are favoured. Blues and greens are popular choices, reflecting the hues of the ocean and creating a calming atmosphere. White is also prevalent, enhancing the sense of openness and brightness associated with coastal living.
Regional Variations
Beyond the major cities and iconic landscapes, colour preferences in Australia continue to evolve. In recent years, there has been a shift towards bone and earthy neutrals in home interiors, with shades like Sand Haze by Haymes Paint capturing the essence of the Australian landscape. Soft greens, such as Arboretum by Haymes, are also gaining popularity, fostering a sense of balance and tranquility in indoor spaces.
Additionally, Australia's car colour preferences offer insight into regional variations. While black was once a symbol of luxury, it has experienced a slight decline, with buyers considering it less practical in Australia's climate as it shows every speck of dust. Instead, colours like grey, silver, and white have gained traction, with yellow also doubling its market share, reflecting a preference for warm neutral tones.
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Colour trends in paint
Colour is a powerful tool that can completely transform the look and feel of a space, and paint colour trends in Australia reflect the country's unique climate and lifestyle. While colour choices are ultimately a matter of personal preference, there are several trends that have gained popularity in Australia in recent years.
One notable trend in Australian paint colours is the preference for whites and neutrals. Natural whites, such as Dulux's Natural White, are particularly popular as they provide a versatile backdrop for decorating and complement a variety of personal styles. Warm whites, such as Haymes' Liveable White and Pulp White 1, have also risen in popularity, offering subtle, warm undertones that pair well with natural finishes.
In addition to whites, soft and dusty blues and greens are also trending paint colours in Australia. These colours are associated with relaxation and are often chosen for bedrooms and bathrooms. Colours like Ol' Blue Eyes and Heavenly Tears offer a relaxed and tranquil atmosphere without feeling too heavy or cool.
For those looking to make a bold statement, deep and rich colours like burgundies, lilacs, and clay pinks are gaining traction. These colours create inviting and romantic spaces while adding a touch of drama and personality. Additionally, dark hues such as charcoal, deep blue, and forest green convey a sense of luxury and modernity.
It's worth noting that while Australians tend to favour whites and neutrals for broad wall colours, stronger and brighter colours are often used in smaller volumes, such as feature walls, single rooms, or design details. This allows for a pop of colour without overwhelming the space.
Overall, paint colour trends in Australia are influenced by the desire to create balanced, comfortable, and authentic spaces that reflect the country's unique personality and style.
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Colour trends in home decor
Colour is incredibly influential when it comes to our emotions and state of mind. It can completely transform not just the look of your home, but also how it feels to live in it. For this reason, it is important to consider the latest colour trends when decorating your home.
In Australia, whites and neutrals have been long-time favourites for interior paint colours. Natural whites with subtle warm or cool undertones are popular as they provide the perfect neutral backdrop without appearing stark or cold. Shades of white are also versatile, pairing well with both light and dark timber finishes.
In recent years, there has been a shift towards warmer neutrals, such as beige, greige (a mix of grey and beige), and creamy whites, which offer a soft and inviting feel. Earthy colours and pastel shades, such as Arboretum, a sophisticated shade of green, are also becoming popular choices. These colours evoke sensations of security and comfort, fostering balance and tranquillity in the home.
For exterior house colours, classic and simple colour schemes are typically favoured. Warm whites, monochromatic palettes, and contemporary light greys are considered safe choices. However, darker colours, such as olive greens and charcoal, are also being used more frequently, adding a sense of luxury and subtlety to homes.
When choosing colours for your home, it is essential to consider the natural light and artificial light in each space, as well as how the room will be used. Lighter colours are practical choices for rooms facing west and north, as they reflect heat and light. However, don't shy away from darker colours; instead, use them strategically on feature walls or in spaces with excellent natural light.
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Australia's favourite colours in a global context
Australia's favourite colours seem to vary depending on the context, with different preferences for car colours, home interiors, and in comparison to the rest of the world.
Car Colours
Car colour preferences in Australia seem to vary depending on the region. In bustling cities like Sydney and Melbourne, where individuality is prized, you're more likely to see a variety of colours, from sleek greys to head-turning reds. In coastal areas, blues and greens are popular, perhaps due to their association with leisure and relaxation, while in the Outback, white reigns supreme due to its heat-reflective properties, and colours like brown and beige blend in with the natural environment. According to DuPont Automotive, which tracks car colour trends, there is a shift towards earth tones with brighter hues, and this is reflected in the Australian market, with metallic light brown gaining popularity.
Home Interiors
When it comes to painting their homes, Australians seem to favour a variety of colours, with certain areas of the country favouring particular hues. Shades of white are popular, with 'Natural White' from Dulux being a top choice. Other popular shades include "Inner Self," a pale dusty green, and "Ol' Blue Eyes," a cool dusty blue. Earthy colours and pastel shades are also go-to choices for Australians, with Arboretum, a sophisticated shade of green, being a popular option.
Global Context
In a global context, a YouGov survey across 10 countries and four continents found that blue is the most popular colour, with red, green, and purple also being well-liked. In Australia, blue was the top choice, with red and purple tying for second place. So, while Australians may have unique preferences for car and home colours, when it comes to overall favourite colours, they share some similarities with the rest of the world.
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Frequently asked questions
According to a survey conducted in 2013, almost three-quarters of car sales were for neutral colours, with white being the most popular. However, another source states that "Inner Self", a pale dusty green, and "Ol' Blue Eyes", a cool dusty blue, are also popular colours in Australia.
Grey is the second most popular car colour in Australia, with 18% of the market share.
Brown is the least popular car colour in Australia.
Black, silver, blue, green, and red are also popular colours in Australia.
Yes, female drivers are more likely to drive pink cars, while males prefer white.
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