Ruqayyah Snyder
Australia's best-selling car for 2024 was the Ford Ranger, with 62,593 sold. This was closely followed by the Toyota HiLux, which sold 53,499 units. Interestingly, the Ford Ranger ended the seven-year reign of the Toyota HiLux in 2023. In 2025, the Ford Ranger continued to be Australia's number-one-selling vehicle for the second year in a row. Toyota remains the most popular car brand in Australia, selling more than twice the number of cars of its runner-up, Ford, in 2024.
| Characteristics | Values |
|---|---|
| Best-selling car in Australia in 2024 | Ford Ranger |
| Number of Ford Rangers sold in 2024 | 62,593 |
| Number of Ford Rangers sold in 2025 | N/A |
| Best-selling car in Australia in February 2025 | Toyota RAV4 |
| Best-selling car brand in Australia in 2024 | Toyota |
| Number of cars sold by Toyota in 2024 | 241,296 |
| Number of cars sold by runner-up brand Ford in 2024 | 100,170 |
| Number of cars sold in total in Australia in 2024 | 1,237,287 |
| Number of cars sold in total in Australia in 2023 | 1,216,780 |
| Percentage increase in car sales in Australia from 2023 to 2024 | 1.7% |
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What You'll Learn
Best-selling car models
Australia's best-selling car models have varied over the years, with some models performing well in certain months or states and others consistently topping the charts. Here is a breakdown of the top-selling car models in Australia:
Ford Ranger
The Ford Ranger has consistently been a top-selling vehicle in Australia. It was the best-selling vehicle across all categories in 2024, with 62,593 sales, a slight decrease from the previous year. The Ford Ranger is particularly popular in Victoria, where it achieved massive sales. It is a dual-cab ute that offers a range of features, and its popularity has led to the development of various models, including the Ranger Raptor and the Ranger Super Duty.
Toyota HiLux
The Toyota HiLux is another highly popular model in Australia and has been a top-selling ute for several years. While it was dethroned by the Ford Ranger in 2023, it still maintained strong sales in 2024, with 53,499 deliveries. The HiLux continues to dominate in smaller car markets and certain states like Western Australia. It is a well-established model, now a decade old, and its enduring popularity is impressive.
Toyota RAV4
The Toyota RAV4 is a medium SUV that has seen significant success in the Australian market. In February 2025, it was the best-selling car in Australia, and it also established itself as the best-selling hybrid in 2024, with 58,718 sales. The RAV4 has contributed significantly to Toyota's dominance in the Australian market, and it is particularly popular in Tasmania.
Isuzu D-Max
The Isuzu D-Max is a popular ute that has consistently ranked among the top-selling vehicles in Australia. In 2024, it was the fourth best-selling vehicle, with 30,194 deliveries. The D-Max has a strong presence in the market, often appearing in the top 10 sellers, and it is known for its durability and performance.
Mitsubishi Outlander
The Mitsubishi Outlander is a prominent model in the Australian market, especially in the SUV segment. It ranked fifth in sales in 2024, with a notable sales increase of 13.8%. The Outlander is a hybrid model, and its popularity has contributed to Mitsubishi's strong performance in recent years.
Other Notable Mentions
While the above models have consistently ranked high, other vehicles have also made their mark in the Australian market. The Mazda CX-5, a medium SUV, has been popular, especially in South Australia. The BYD Shark 6, a Chinese plug-in hybrid ute, stormed into the top 10 in 2025, and the Tesla Model Y has gained traction as a popular electric vehicle, particularly in the Australian Capital Territory.
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Most popular car brands
In 2024, Toyota was the most popular car brand in Australia, selling more than twice the number of cars of its closest competitor, Ford. Toyota sold 241,296 cars, almost half of which were hybrids. Toyota's sales success is largely attributed to the popularity of the Toyota RAV4, a hybrid medium SUV, which saw a 98.2% sales increase.
Ford sold 100,170 cars in 2024, with the Ford Ranger being the most popular model. The Ford Ranger was Australia's best-selling vehicle in 2024, with 62,593 sales, a slight decrease from the previous year. The Ford Everest, a large SUV, also saw a significant sales increase of 75.8% in 2024.
Other popular car brands in Australia include Mitsubishi, Mazda, and Hyundai. Mitsubishi saw the biggest percentage sales increase in 2024 among the top five car brands, with every model in its lineup experiencing sales growth. Mazda's CX-5 and CX-3 SUVs were particularly popular in South Australia, while Hyundai experienced strong sales with five models: the Kona, Sonata, Staria, Staria Load, and Venue.
Chinese car brands are also gaining traction in Australia, with BYD's Shark 6 plug-in hybrid ute entering the top 10 best-selling vehicles in February 2025. MG, another Chinese-owned brand, has gained popularity by offering affordable cars with many features. The MG ZS, starting from around AUD 33,990, has helped MG become a leader in the small SUV segment.
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Electric vehicles (EVs)
Australia saw a record number of new car sales in 2024, with a 1.7% increase from 2023. This growth was driven by strong sales in hybrid and plug-in hybrid electric vehicles (PHEVs), particularly in the small and medium SUV segments. Utes, such as the Ford Ranger and Toyota HiLux, remained popular, but electric vehicles (EVs) also gained traction.
In 2024, the Tesla Model Y and Model 3 were among the top-selling EVs in the Australian Capital Territory (ACT), showcasing the region's strong demand for electric vehicles. The BYD Seal, BYD Atto 3, and MG4 also featured in the ACT's top 20 sellers.
Toyota maintained its dominance in several Australian states with its best-selling HiLux ute, particularly in Western Australia, where sales of the LandCruiser variants were also high. However, the Tesla Model Y and Mazda CX-5 were outsold by these Toyota models.
In South Australia, the Mazda CX-5 and CX-3 SUVs were disproportionately popular compared to the rest of the nation. The Tesla Model 3 ranked 19th in this state, while the MG ZS SUV just missed the top 10.
While specific sales figures for EV models in Australia in 2025 are not readily available, sources indicate that monthly sales data is being tracked and will be updated as new information is released. It is worth noting that the Ford Ranger, a popular ute, is expected to release a PHEV model, which may impact the EV market.
Overall, while Australia's best-selling vehicles in 2024 were primarily utes and SUVs, the growing demand for EVs, particularly in certain states, highlights a shift towards electrification in the country's automotive industry.
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Plug-in hybrid electric vehicles (PHEVs)
Australia has seen a rise in the popularity of plug-in hybrid electric vehicles (PHEVs) in recent years, with an increasing number of models becoming available in the country. PHEVs offer a flexible and environmentally friendly option for drivers, combining a traditional combustion engine with an electric motor and battery. This allows for the benefits of both worlds: the extended range of a petrol or diesel engine, and the efficiency and eco-friendly nature of an electric vehicle.
PHEVs can be plugged into an external power source to charge their batteries, and can also recharge the battery through regenerative braking and, in some models, through the combustion engine. This dual-power source offers a more sustainable approach to driving, reducing emissions and fuel costs. The electric motor provides instant torque, resulting in a smooth and powerful driving experience, while the combustion engine ensures that the vehicle can still cover long distances without the range anxiety associated with pure electric vehicles.
When considering a PHEV, it is important to note the different types available. There are parallel hybrids, which use either the electric motor or the combustion engine to drive the wheels, with the electric motor often used for low-speed driving and the engine for higher speeds. Series hybrids, on the other hand, always use the electric motor to drive the wheels, with the combustion engine acting as a generator to charge the battery. There are also power-split hybrids, which offer more flexibility, allowing the vehicle to switch between series and parallel modes depending on driving conditions and battery charge.
The benefits of PHEVs are numerous. In addition to the environmental advantages, these vehicles often offer a quieter and more comfortable driving experience, particularly in urban areas. The instant torque of the electric motor provides responsive acceleration, and the regenerative braking system reduces wear on the mechanical brakes. PHEVs also benefit from access to certain incentives, such as reduced congestion charges or subsidies, which vary depending on the region.
However, there are also some considerations to keep in mind. PHEVs tend to be more expensive upfront than their traditional counterparts, and the weight of the additional electric components can sometimes impact performance and handling. The availability of charging infrastructure is also crucial to consider, as is the potential reduction in boot space due to the battery pack. Despite these considerations, PHEVs offer a compelling option for those seeking a more sustainable and efficient vehicle, especially for urban and suburban drivers.
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Sales by state and territory
In 2024, New South Wales (NSW) was Australia's largest new-car market, with the Toyota RAV4 as the best-selling vehicle, followed by the Ford Ranger and Toyota HiLux. The Toyota HiAce van was also overrepresented in NSW compared to other states and territories.
In Victoria, the Ford Ranger was the most popular vehicle, with 4,440 more sales than the second-place Toyota RAV4. Mid-size SUVs dominated new-car sales in the state, with six of the 10 best-selling models.
In Tasmania, the Ford Ranger was the most popular vehicle, while the Subaru Forester was the sixth-best seller.
In South Australia, a pair of Mazda SUVs – the CX-5 and CX-3 – were disproportionately popular compared to the rest of the nation. The Toyota Camry also scored a top 10 finish, its best result in any state or territory.
In Western Australia, the Toyota HiLux was the best-selling vehicle. The Isuzu MU-X placed higher than in other states, coming in eighth, while the MG3 produced its best result, coming in 16th with 1,988 deliveries.
In the Australian Capital Territory (ACT), the Tesla Model Y and Model 3 were among the top sellers, reflecting the territory's enthusiasm for electric vehicles (EVs). Hybrid models were also in demand, including the Toyota RAV4, Mitsubishi Outlander PHEV, and Hyundai Kona.
In the Northern Territory (NT), the GWM Haval Jolion, one of Australia's cheapest SUVs, made the top 10, beating the MG ZS. The Suzuki Jimny came in 11th place.
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Frequently asked questions
The Ford Ranger was Australia's best-selling car in 2024, with 62,593 sold.
Toyota was the best-selling car brand in Australia in 2024, selling over 241,000 vehicles.
Utes and SUVs are popular in Australia. In 2024, over 700,000 SUVs were sold, accounting for 60% of total sales.
1. Ford Ranger, 2. Toyota RAV4, 3. Toyota HiLux, 4. Isuzu D-Max, 5. Mitsubishi Outlander.
The Toyota HiLux was Australia's best-selling car in April 2025.
