Leslie Massey
Australians bought a total of 1,237,287 new vehicles in 2024, with Toyota setting an all-time-high sales record of over 241,000 vehicles, almost half of which were hybrids. The Ford Ranger was the biggest-selling new vehicle across all categories, with 62,593 sold. The Toyota RAV4 was the second-best selling vehicle, with 58,718 sold, and was the best-selling hybrid. The Toyota HiLux came in third, with 53,499 sold, followed by the Isuzu D-Max with 30,194 sales.
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What You'll Learn
The Ford Ranger is Australia's best-selling car
The Ford Ranger's success can be attributed to its popularity as a 4x4, with nearly 58,000 of its sales in 2024 coming from 4x4 variants. This contributed to the overall popularity of utes in Australia, which made up the second-biggest individual market segment with 203,176 sales in 2024.
The Ford Ranger's position as Australia's best-selling car is even more impressive when considering the strong competition from SUVs. Medium SUVs were the biggest market segment in Australia in 2024, with more than 287,000 sold. The Toyota RAV4, a medium SUV, was the second-best selling vehicle in 2024, with 58,718 sales.
Despite the strong competition, the Ford Ranger has maintained its position as Australia's most sought-after new vehicle in 2024. Its popularity has continued into 2025, with the Ford Ranger being the third-best-selling car in February 2025.
The Ford Ranger's sustained popularity can be partly attributed to Ford's plans for the model's future. Ford has expressed confidence in the Ranger, and its potential PHEV variant may further boost its sales.
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Toyota is the most popular car brand
Toyota's success in Australia is further highlighted by the popularity of its individual models. The Toyota RAV4, a medium-sized SUV, was the second best-selling vehicle in Australia in 2024, with 58,718 deliveries. This represented a remarkable 98.2% increase in sales compared to 2023. The RAV4 also established itself as the best-selling hybrid of 2024, with 55,902 sales of petrol-electric variants.
The Toyota HiLux is another standout model for the brand in Australia. While its sales have been declining in recent years, it still ranked third in 2024 with 53,499 deliveries. The HiLux has a strong presence in Western Australia, where it is the best-selling vehicle. It also continues to dominate the sales race in Australia's top end.
Other Toyota models, such as the Corolla, LandCruiser, HiAce, Camry, and Kluger, have also consistently made it into the top 20 best-selling vehicles in Australia. Overall, Toyota's dominance in the Australian market reflects the brand's strong reputation and the diverse range of vehicles it offers, catering to the varying needs and preferences of Australian drivers.
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Utes are popular
The popularity of utes in Australia can be traced back to the 1930s when Ford Australia produced the first Australian Coupe ute. This was in response to a letter from an Australian farming couple who wanted a vehicle that could carry their pigs to market and take them to church on Sundays. The ute was also a result of the shared chassis design of early cars and trucks, which made it easy for companies to produce pickups without needing a new chassis.
In the 21st century, the term "ute" in Australia has expanded to include any vehicle with an open cargo area at the rear, which would be called a pickup truck in other countries. Utes are typically cheaper than importing a pickup truck, and they can be driven with a regular driver's license.
Utes are also popular in Australia due to their versatility and toughness. They are often used for work, adventure, or weekend trips to the beach, and they can carry tools, surfboards, or other equipment. Additionally, utes have become a cultural icon in Australia, especially in rural areas, where they are commonly customised in the "B&S style" with bullbars, spotlights, oversized mudflaps, exhaust pipe flaps, and UHF aerials.
The popularity of utes in Australia is further evidenced by the various models available, including the Ford Ranger, Toyota Hilux, Holden Ute, and Isuzu D-Max. Holden started making utes again in 2000, and they continue to be produced by Holden and HSV. Ford has also locally produced the Falcon ute, which has been a popular choice for Australians.
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SUVs are the biggest market segment
While the Ford Ranger was Australia's most popular vehicle in 2024, medium SUVs were the single biggest market segment. More than 287,000 were sold in 2024, accounting for 60% of total sales.
The Toyota RAV4 was the dominant player in this segment, with 58,718 sales, almost double its 2023 sales. This made it the second-most popular vehicle in Australia overall. The RAV4 is also available as a hybrid, which accounted for 95.2% of its sales. This made it the best-selling hybrid of 2024, with 55,902 sales.
The Mitsubishi Outlander, Mazda CX-5, Kia Sportage, and Toyota Corolla were also popular medium SUVs. The Toyota Corolla was the best-selling small car, while the Ford Everest was a popular large SUV.
SUVs are also popular in specific Australian states. For example, in South Australia, the Mazda CX-5 and CX-3 were disproportionately popular compared to the rest of the nation. Tasmania also favoured the Subaru Forester, an SUV model.
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Hybrid and electric vehicles are in demand
The Ford Ranger was Australia's best-selling vehicle in 2024, with 62,593 sold, closely followed by the Toyota RAV4 with 58,718 sales. The latter also established itself as the best-selling hybrid of 2024, with 55,902 sales of petrol-electric variants.
However, Australia's uptake of EVs has been slow compared to other countries, largely due to federal government policy and messaging. While the Albanese government introduced a national vehicle efficiency standard on 1 January 2025 to incentivize carmakers to supply low- and zero-emissions vehicles, the policy has been criticized for focusing on charging infrastructure rather than addressing the high upfront cost of EVs.
In the first quarter of 2025, the number of battery electric vehicles sold in Australia fell to a two-year low, with 17,914 sold, or 6.3% of all new car sales. In contrast, sales of conventional hybrid and plug-in hybrid vehicles boomed, with the number of plug-in hybrids sold nearly doubling to 13,698, or 4.81% of the market.
Several carmakers are responding to the demand for hybrid and electric vehicles. Kia offers a range of hybrid and plug-in hybrid (PHEV) SUVs and people movers, while Ford is expected to release a Ranger PHEV ute in 2025. Toyota's Corolla, one of the best-selling small cars in Australia, is also available in hybrid variants.
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Frequently asked questions
The Ford Ranger was the best-selling car in Australia in 2024, with 62,593 sold.
Yes, the Toyota RAV4 was the second most popular car, with 58,718 sold. The Toyota Hilux was the third most popular, with 53,499 sold.
Medium SUVs are the biggest market segment in Australia, with more than 287,000 sold in 2024. Utes and electric vehicles (EVs) are also popular.
Toyota is the most popular car brand in Australia, with Ford and Mazda also being popular.
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