
Australia has a rich history of manufacturing, and while the industry has faced challenges, there is still a demand for products made in Australia. The iconic Australian Made logo, featuring a green triangle, a yellow kangaroo, and the words Australian Made, is a symbol of quality and authenticity. This logo signifies that a product has been certified by a third-party accreditation system as genuinely Australian. With growing concerns about the economy and a desire to support local industries, consumers are increasingly seeking out locally made products. This trend has led to the creation of stores like Endangered, which exclusively sells Australian-made and owned products. From boots and clothing to food items and souvenirs, there is a diverse range of goods still manufactured in Australia, each contributing to the country's economic growth and local job market.
| Characteristics | Values |
|---|---|
| Definition of Australian-made | "The product has undergone its last substantial transformation in Australia" |
| Australian-made symbol | Green triangle with a yellow kangaroo and the words "Australian Made" |
| Product of Australia | The product's significant ingredients or materials come from Australia and the majority of its production was in Australia |
| Australian Made | The product's last substantial transformation was in Australia |
| Australian Grown | All significant ingredients were grown and processed in Australia |
| Australian Made and Owned | On top of the final product being assembled or manufactured in Australia, the company that owns it is Australian |
| Examples of Australian-made products | Vegemite, Tim Tams, Milo, R.M. Williams boots, Blundstone and Baxter Boots, bath towels, decorative cushions, ceramic keep cups, sleep suits, sheepskin slippers, soft toys, native animal toys, tracksuit pants, t-shirts, underwear, wine |
| Examples of Australian-owned companies | Arnott's, Bega, Rosella, Sabrands |
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What You'll Learn

Vegemite is Australian-owned and made
Vegemite is a thick, dark brown Australian food spread made from leftover brewer's yeast extract with various vegetable and spice additives. It was developed by Cyril Callister in Melbourne, Victoria, for the Fred Walker Company in 1922 and was first sold in stores on 25 October 1923. A spread for sandwiches, toast, crumpets and cracker biscuits as well as a filling for pastries, Vegemite is similar to other yeast-based spreads such as Marmite in the UK and its New Zealand version.
The Australian Made symbol is a green triangle with a yellow kangaroo and the words "Australian Made" on it. It confirms that the product bearing it has been certified by a third-party accreditation system to be genuinely Australian. There are different versions of this logo, with slight variations in wording: 'Product of Australia', 'Australian Made', 'Australian Grown', and 'Australian Made and Owned'. The latter is the one that applies to Vegemite, as the product is assembled or manufactured in Australia, and the company that owns it is Australian.
Vegemite has a strong flavour. It is salty, slightly bitter, malty, and has an umami flavour similar to beef bouillon. It is low FODMAP, vegan, kosher, and halal. It is also known for being high in B vitamins.
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Milo is Aussie-made, but foreign-owned
Australia is home to many iconic products, some of which are still Aussie-made but foreign-owned. Milo, the chocolate-flavoured malted powder drink, falls into this category.
Milo was first introduced in 1934 by Thomas Mayne, an Australian industrial chemist and inventor working at Nestlé. Mayne aimed to create a nutritious drink for children that tasted good and was affordable for families. The product was launched at the Sydney Royal Easter Show, and its name was derived from the ancient Greek athlete Milo of Croton, known for his legendary strength.
Milo continues to be manufactured in Australia, with the Smithtown factory producing over 13,000 tonnes of the product annually for the Australian and New Zealand markets. The standard Milo recipe includes four main ingredients: malted barley, milk powder, sugar, and cocoa. However, the specific composition and taste may vary across different countries due to logistics limitations and regional preferences.
While Milo is Aussie-made, it is owned by Nestlé, a Swiss multinational food and drink processing conglomerate. Nestlé's involvement with Milo began in 1921 when they acquired a milk-processing plant in Smithtown, New South Wales. The company has since expanded its production of Milo globally, and the brand is now available in various forms, including powder, premixed beverages, snack bars, breakfast cereals, and protein granola.
The story of Milo reflects a broader trend in Australia, where iconic household brands are often foreign-owned despite their Australian roots and continued local production. This dynamic highlights the complex nature of global supply chains and the interplay between local manufacturing and international ownership.
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Wine is a well-known Australian product
Australia has a winemaking tradition that dates back over 200 years. The warm, dry, and Mediterranean climate makes Australia ideal for wine production. The country is divided into several wine regions, each with its own unique soils, climates, and winemaking traditions. Some of the most well-known regions include the Barossa Valley, McLaren Vale, and the Yarra Valley in Victoria, the Hunter Valley in New South Wales, and the Margaret River in Western Australia.
Australian wines can range from light and crisp to rich and bold, depending on the grape variety, winemaking style, and region. For example, Australian Chardonnays are known for their bold, fruit-forward flavours, while Shiraz is known for its rich, spicy character. Australian wines are a good match for a wide variety of foods, from seafood and grilled meats to hearty stews and roasted vegetables. They are also a popular choice for spicy Asian cuisine and barbecue.
The production and quality of Australian wine have been influenced by various factors throughout history. Early winemakers faced challenges due to the unfamiliar Australian climate, but with perseverance, they successfully cultivated vines, and Australian-made wine was available for sale domestically by the 1820s. The arrival of free settlers from Europe brought new skills and knowledge, establishing some of Australia's premier wine regions.
Today, Australia continues to be a world leader in both the quantity and quality of its wines. The country has rapidly increased its wine exports to various countries, and its wines have won numerous honours in international competitions.
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R.M. Williams' boots are made in Australia
R.M. Williams is an iconic Australian brand that has been crafting boots since 1932. The company's headquarters are located in Salisbury, South Australia, and it employs hundreds of people across the country.
The unique design of R.M. Williams boots was developed by R.M. Williams himself, who learned his leather-working skills in the Flinders Ranges region of South Australia. Williams was taught by an Aboriginal stockman called Michael George Smith, commonly known as "Dollar Mick." Together, they created a distinctive design that is a variation on the Chelsea boot, made out of one piece of leather. This design became a cornerstone of the R.M. Williams business.
The company's commitment to quality craftsmanship and artisanal skills has resulted in boots that are built to last. R.M. Williams uses quality materials and time-honoured techniques to create products that are admired worldwide. The boots are designed to withstand the tough conditions of the Australian outback, offering integrity and true grit.
R.M. Williams women's boots are mostly handmade in the Adelaide workshop, carrying on a tradition that has endured for almost a century. The brand offers a range of models, including the iconic Lady Yearling boot and the elegant Millicent boot. The Adelaide boot is another popular style, embodying a casual take on the Chelsea boot with its low-rise ankle and tapered toe shape.
In addition to its renowned boots, R.M. Williams also offers a diverse collection of everyday boots, dress boots, leather belts, bags, and other accessories. The brand has expanded its reach globally, exporting to 15 countries and making its mark on the international fashion scene.
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Golden Circle products are produced in Australia
Golden Circle is a company that produces food products, notably fruit and vegetables. It was founded in the 1940s as a grower cooperative, with its original factory in Northgate, Brisbane, producing canned pineapples, fruit salad, chutneys, and cordials. Today, Golden Circle manufactures over 800 products, including canned and jarred fruits and vegetables, fruit juices, cordials, soft drinks, jams, conserves, and baby food. Pineapple products now make up only 24% of the company's range, with other fruits and vegetables sourced from the Sunshine Coast hinterland, Maryborough, Woodbury, northern Queensland, and the Lockyer Valley.
While Golden Circle products are produced in Australia, the company is no longer Australian-owned. In 2008, it was acquired by the US-based Kraft Heinz Company, becoming a foreign-owned entity. This shift in ownership saw Golden Circle gain access to additional resources for product development and marketing, with the brand continuing to be a significant contributor to the economy of Queensland.
As a subsidiary of Kraft Heinz, Golden Circle operates several facilities across Australia, including its main processing operation in Brisbane, a Tetra Pak plant that produces fruit juices and drinks, and a fresh fruit packing operation in Griffith, New South Wales. The company employs a large number of people, with a seasonal workforce ranging from 700 to 1,700 individuals.
Golden Circle products are primarily marketed within Australia, but they are also exported to New Zealand and other Pacific countries. The brand has become synonymous with Australian-grown pineapples, and its products are known for minimising their environmental impact through techniques such as Living Mulch and Conservation Tillage.
When purchasing Golden Circle products, consumers can look for the Australian Made symbol, which confirms that the item has been certified by a third-party accreditation system as genuinely Australian. This symbol typically features a green triangle with a yellow kangaroo and the words "Australian Made". It is important to note that the presence of this symbol does not indicate Australian ownership of the company, but rather that the product has undergone its last substantial transformation in Australia.
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Frequently asked questions
A product is Australian-made if its last substantial transformation took place in Australia. This does not refer to a specific percentage of the product's production that must be completed in Australia.
The Australian Made symbol is a green triangle with a yellow kangaroo and the words "Australian Made". It confirms that the product has been certified as genuinely Australian.
Some Australian-made products include Vegemite, Tim Tams, Milo, and RM Williams boots.
Some Australian-owned companies include Sabrands, which owns Rosella, and Bega, which owns Vegemite.











































