The Brunswick Corporation's Comprehensive Holdings: A Look At Its Diverse Portfolio

Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, owns over 60 industry-leading brands across 25 countries. The company has a long history dating back to 1845 when it was founded by John Moses Brunswick, and has since diversified into various industries. Brunswick is particularly well-known for its presence in the marine industry, with brands such as Mercury Marine, Mercury Racing, MerCruiser, Boston Whaler, Sea Ray, Bayliner, and many others. In addition, Brunswick has a strong association with bowling and billiards, having played a significant role in the global growth of bowling and establishing a worldwide technological and manufacturing presence in this field.

Brunswick Boat Group

The Brunswick Boat Group (BBG) is a subsidiary of the Brunswick Corporation, formed in 2000 to manage the company's nearly 45 boat brands. It is headquartered in Knoxville, Tennessee, and is the largest manufacturer of recreational boats in the world.

BBG makes pleasure boats, offshore fishing boats, and fishing, deck and pontoon boats. Its brands include Sea Ray, Bayliner, Meridian, Boston Whaler, Crestliner, Cypress Cay, Harris (formerly FloteBote), Lowe, Lund, Princecraft, Quicksilver, Uttern, Valiant, and Rayglass. Brunswick is one of the largest boat makers in Europe and has manufacturing sites in Portugal, Poland, and New Zealand.

The company's net sales were US$1.7 billion in 2008 and US$1.0 billion in 2012. From 2000 to 2005, BBG doubled in size and acquired 13 additional brands. However, the global economic downturn led the company to close over a dozen plants and reduce its workforce by about 10% after its sales fell more than 16% in 2008.

BBG is committed to innovation and technology, with a focus on electric motors, steering control, and other electrification technologies. It has developed an autonomous, connected, electric and shared (ACES) strategy to promote an engaging, confidence-inspiring, and safe experience on the water. BBG is dedicated to sustainability and minimizing its environmental impact.

Brunswick's boating brands

The Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American company that has been manufacturing and marketing a wide variety of products since 1845. Brunswick owns several major boating brands, including Sea Ray, Bayliner, Boston Whaler, Mercury Marine, Attwood, Lund, Crestliner, Mastervolt, MotorGuide, Harris Pontoons, Freedom Boat Club, Princecraft, Heyday, Lowe, Uttern, Quicksilver and CZone, among many others.

The Brunswick Boat Group, headquartered in Knoxville, Tennessee, is the largest maker of pleasure boats in the world. The Boat Group makes Sea Ray, Bayliner and Meridian pleasure boats; Boston Whaler offshore fishing boats; and Crestliner, Cypress Cay, Harris (formerly FloteBote), Lowe, Lund, Princecraft fishing, deck and pontoon boats. Brunswick is one of the largest boat makers by units in Europe, with Quicksilver, Uttern and Valiant boat brands. Brunswick also owns the New Zealand boat brand, Rayglass. Brunswick markets its specialty boats through Brunswick Commercial and Government Products.

The Brunswick Corporation is committed to transforming experiences on the water and beyond through sustained investment in consumer-focused technology and bold innovation. The company's unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by the belief that "Next Never Rests". Brunswick is dedicated to industry leadership and being the best and most trusted partner to its customers. The company strives to build synergies and ecosystems that enable it to challenge convention and define the future.

Brunswick has a broad portfolio of products, technologies and services, and its ability to drive synergies across the boating ecosystem makes it a partner of choice for many businesses. The company's culture of openness and collaboration, scale, and broad portfolio of offerings make it well-equipped to transform the marine industry and create fresh, technology-driven solutions.

Brunswick's Mercury Marine group

Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American company that has been developing, manufacturing, and marketing a wide variety of products since 1845. Brunswick owns major boating brands, including Mercury Marine, which it acquired in 1961. Mercury Marine is a world-leading manufacturer of marine propulsion systems and is a $2.6 billion division of Brunswick Corporation. Mercury Marine designs, manufactures, and distributes engines, services, and parts for recreational, commercial, and government marine applications. They offer products that are easy to use and extremely reliable, backed by dedicated customer support with 10,000 service points globally.

Mercury Marine's industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser sterndrive and inboard packages, and Mercury global parts and accessories, such as propellers and SmartCraft electronics. They also provide Power Products Integrated Solutions and MotorGuide trolling motors. In addition, Mercury Marine offers a range of marine parts from brands like Attwood, Garelick, Whale, Land 'N' Sea, BLA, Payne's Marine, Kellogg Marine, and Lankhorst Taselaar. Mercury and Quicksilver parts and oils are also available.

Mercury Marine has a strong focus on safety, which is evident in their products and across their global community. Their Plant 07 facility in St. Cloud, Florida, achieved a notable milestone of 4 million hours without a single lost-time injury, demonstrating their commitment to safety and their dedicated workforce. Mercury Marine also actively participates in community initiatives, such as fundraising for the Holy Family Warming Shelter in Fond du Lac.

Mercury Marine continues to innovate, as seen with their latest Mercury Joystick Steering for Single-Engine Vessels, providing intuitive docking and precise control. They also showcased their all-electric Avator 75e and 110e electric outboards at the Miami International Boat Show, offering efficient and environmentally friendly propulsion options. Mercury Marine's innovations have been recognised with Good Design Awards from The Chicago Athenaeum Museum for Architecture and Design.

Brunswick's subsidiaries

Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American company that has been manufacturing and marketing a wide variety of products since 1845. The company has over 13,000 employees operating in 24 countries and is headquartered in Mettawa, Illinois.

Brunswick owns several subsidiaries and brands across the boating ecosystem, including some of the world's most well-known boat brands. These include Sea Ray, Bayliner, Boston Whaler, Mercury Marine, Attwood, Lund, Crestliner, Mastervolt, MotorGuide, Harris Pontoons, Freedom Boat Club, Princecraft, Quicksilver, and many others.

In addition to its boat brands, Brunswick also has a comprehensive collection of parts, accessories, distribution, and technology brands. These include Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood, Whale, and more.

The company's subsidiaries also include service, digital, and shared-access businesses such as Freedom Boat Club, Boateka, and a range of financing, insurance, and extended warranty businesses.

Brunswick has a rich history in the bowling industry, with its founder, John Moses Brunswick, playing an integral part in the popularisation of the game. However, in 2014, Brunswick announced its plans to exit the bowling business and completed its departure in 2015 with the sale of its bowling equipment and products division.

Brunswick's awards and recognition

Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, has been manufacturing and marketing a wide range of products since 1845. The company has a vast portfolio of brands and subsidiaries, with a focus on the marine industry and bowling.

Awards and Recognition:

Brunswick has received numerous awards and recognition over the years, reflecting its success and impact in various industries. Here are some notable mentions:

• Bowling Industry Top Product Awards: In 2023 and 2024, Brunswick Corporation won 11 Boating Industry Top Product Awards for two consecutive years, showcasing their excellence in product innovation and development.
• Neptune Awards: The Marine Marketers of America (MMA) recognised Brunswick with eight Neptune Awards in 2021. The awards celebrated marine marketing excellence, with Brunswick's boat brands, such as Boston Whaler and Lowe Boats, receiving accolades for their advertising, email marketing, and product literature.
• America's Greenest Companies: Brunswick was recognised by Newsweek as one of America's Greenest Companies, highlighting their commitment to sustainability and environmental responsibility.
• World's Best Employers: Forbes recognised Brunswick as one of the World's Best Employers, acknowledging the company's positive work culture and employee satisfaction.
• America's Best Large Employers: Forbes also listed Brunswick among America's Best Large Employers, underscoring the company's ability to provide attractive career opportunities and a supportive work environment.
• Best Companies to Work For: U.S. News included Brunswick in their list of Best Companies to Work For, further emphasising the company's dedication to its employees and workplace satisfaction.
• America's Most Responsible Companies: Newsweek recognised Brunswick as one of America's Most Responsible Companies, highlighting the company's commitment to ethical and socially responsible business practices.
• Innovation Awards: Brunswick received Innovation Awards at the Consumer Electronics Show (CES), showcasing their commitment to technological advancements and product innovation.
• Green Masters Designation: The Wisconsin Sustainable Business Council awarded Brunswick the Green Masters Designation, acknowledging their efforts in sustainability and environmental stewardship.
• NMMA Innovation Awards: Brunswick received NMMA Innovation Awards in Minneapolis and Miami, recognising their innovative product designs and contributions to the marine industry.

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