Lyla Lindsey
SBS Viceland is an Australian free-to-air television channel owned by the Special Broadcasting Service (SBS). It was launched on 15 November 2016, replacing SBS 2, and is available on Channel 31 in HD. The channel primarily features light entertainment and documentaries, with a focus on music, food, sex, fashion, and tech. SBS Viceland also broadcasts sports, news, and current affairs programming, catering to a diverse range of audience interests.
| Characteristics | Values |
|---|---|
| Channel Name | SBS Viceland |
| Channel Number | 31 |
| Channel Owner | Special Broadcasting Service (SBS) |
| Channel Type | Free-to-air |
| Content Type | Light entertainment, documentaries, international English-language news programming |
| Content Resolution | 1080i HD in MPEG-4 format |
| Previous Name | SBS 2 |
| Previous Channel Number | LCN31 |
| Previous Content Type | Same content as the SBS main channel |
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What You'll Learn
SBS Viceland's channel number
SBS Viceland is an Australian free-to-air television channel owned by the Special Broadcasting Service (SBS). It was launched on 15 November 2016, replacing SBS 2. The channel focuses on music, food, sex, fashion, and tech, with a mix of new shows and old favourites. SBS Viceland is available in HD on Channel 31, and can also be streamed on Foxtel.
The establishment of SBS Viceland followed several alterations to SBS broadcasting and channels. The channel began as SBS TWO on 1 June 2009 and was branded as SBS 2 from 2013 to 2016. On 8 April 2017, SBS Viceland began simulcasting in high definition. On 17 June 2019, the standard definition broadcast was closed, leaving SBS Viceland as an HD-only channel.
SBS Viceland's programming includes a mix of light entertainment and documentaries in peak viewing times, with international English-language news programming during the day. The channel has also broadcast sports coverage, including the Tour de France, UEFA Champions League, and the FIFA World Cup.
In terms of branding, the name 'Viceland' comes from a deal struck with US-Canadian media company Vice Media in 2016. Despite this, there is no corporate association with the international affiliates, and the channel's content is not reflected in the name. SBS Viceland has had several logos since its inception, with the most recent one featuring a bold "SBS" with the top half of the "Mercator" symbol attached to the top curve of the number 2.
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SBS Viceland's programming
SBS Viceland (stylised as SBS VICELAND) is an Australian free-to-air television channel owned by the Special Broadcasting Service (SBS). It was launched on 15 November 2016, replacing SBS 2, and is targeted at younger audiences aged 16-39. The channel has no corporate association with international affiliates, despite using the Viceland brand name.
The channel's programming consists primarily of light entertainment and documentaries during peak viewing times. Its daytime schedule features international English-language news programming, and it previously aired drama series and international films each night under themed programming blocks. SBS Viceland also offers diverse entertainment through its live stream, SBS Viceland - Live Stream, which is available for free on SBS On Demand.
SBS Viceland has experienced a decline in ratings, with a 26% decrease in the 16-34 demographic compared to its predecessor, SBS 2. However, an SBS representative attributed this to the target audience's engagement with the network through digital and on-demand platforms.
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SBS Viceland's history
SBS Viceland (stylised as SBS VICELAND) is an Australian free-to-air television channel owned by the Special Broadcasting Service (SBS). It began as SBS TWO on 1 June 2009 and was branded as SBS 2 between 2013 and 2016. On 4 October 2016, SBS and Vice officially announced that SBS 2 would change its name to SBS Viceland, with content from US-Canadian broadcaster Vice Media, following a deal struck with Vice Media earlier that year. The channel was relaunched on 15 November 2016.
The channel has remained with SBS, but with some original programmes produced for the American Viceland channel. Despite using the Viceland brand name, it has no corporate association with the international affiliates. On 8 April 2017, SBS Viceland began simulcasting in high definition.
On 17 June 2019, the standard definition broadcast was closed and replaced by SBS World Movies, leaving SBS Viceland as a high-definition-only channel on Channel 31. Channel 32 became SBS World Movies on 1 July 2019, also only in HD. An SD version of SBS Viceland continues to broadcast via Foxtel on the AEST schedule.
SBS Viceland's programming includes light entertainment and documentaries in peak viewing times, with international English-language news programming during the day. The channel also broadcasts sports, including an Illawarra Hawks v Perth Wildcats game in June 2021 and the NBA for a period.
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SBS Viceland's owner
SBS Viceland is an Australian free-to-air television channel owned by the Special Broadcasting Service (SBS). It began as SBS TWO on 1 June 2009 and was branded as SBS 2 between 2013 and 2016. On 8 April 2017, SBS Viceland began simulcasting in high definition.
On 17 June 2019, the standard definition broadcast was closed and replaced by SBS World Movies, leaving SBS Viceland as a high-definition-only channel. SBS Viceland is available on Channel 31 in HD. An SD version of SBS Viceland continues to broadcast via Foxtel on the AEST schedule.
The establishment of SBS Viceland followed several alterations to SBS broadcasting and channels. The name 'Viceland' dates to a deal struck with US-Canadian media company Vice Media in 2016 and does not reflect the channel's content.
SBS is a multicultural public TV network in Australia. Launched on 24 October 1980, it is available nationally. In 2024, SBS had a 9.3% audience share, compared to 2023 when it had an 8.5% audience share. As of 2024, SBS is the fifth-rated television network and primary channel in Australia, behind the Seven Network, Nine Network, ABC TV, and Network 10.
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SBS Viceland's target audience
SBS Viceland is an Australian free-to-air television channel that replaced SBS2 in 2016. The channel is known for its mix of shows exploring music, food, sex, fashion, and tech. SBS Viceland's target audience is primarily young Australians, with an emphasis on the 16-34 and 15-39 age groups. The channel's programming includes a range of TV shows, documentaries, and international films, with a focus on lifestyle-oriented reality and documentary-style content.
The channel has experienced a decline in ratings within the 16-34 demographic, with SBS representatives attributing this to the target audience's engagement with digital and on-demand platforms. However, SBS Viceland has also generated significant advertiser interest, particularly from clients seeking to connect with millennials and upcoming demographics through short-form content.
In terms of programming, SBS Viceland offers a mix of new and returning shows. When it first launched, SBS Viceland introduced new shows such as "Black Market," "Gaycation," and "F*ck That's Delicious." The channel also continued to air popular shows from SBS2, including "South Park," "The Office," and "Parks and Recreation."
The channel's flagship news and current affairs program, "The Feed," further demonstrates SBS Viceland's focus on youth-oriented content. "The Feed" aired on Thursday nights at 8:30 pm, covering a range of social and environmental issues relevant to young people. Additionally, SBS Viceland expanded its international news programs during the day, offering bulletins in various languages, including Hindi, Korean, Greek, Macedonian, Polish, and Portuguese.
Overall, SBS Viceland targets a younger audience with a mix of entertainment, documentaries, and international programming. The channel aims to explore music, food, sex, fashion, and tech while also providing immersive content and storytelling that reflects multiculturalism and social and environmental issues relevant to youth.
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Frequently asked questions
SBS Viceland is available on Channel 31 in HD.
SBS Viceland broadcasts a mix of content, including music, food, sex, fashion, tech, sports, and documentaries. The channel caters to a younger audience with shows like Bullet in the Face, Don't Tell My Mother, South Park, Skins, and Community.
No, SBS Viceland can also be viewed in SD through Foxtel.
Yes, the channel is co-branded with Viceland in the USA, Canada, New Zealand, and other countries, which is owned by Vice Media. However, it has no corporate association with the international affiliates.
