Thins are a brand of potato chips available in Australia. They are owned by Snack Brands Australia, which is in turn owned by Intersnack. Thins were originally owned by Arnott's, which was bought by the Campbell Soup Company in 1997. The brand then changed hands several times, eventually being sold to PepsiCo, which also owns the Lay's brand. Lay's is the name of the company that founded the chip brand in the United States and is referred to as Frito-Lay. PepsiCo acquired The Smith's Snackfood Company in 1998 and marketed Frito-Lay products under the Thins label in Australia.
Characteristics | Values |
---|---|
Brand | Thins |
Owner | Snack Brands Australia |
Parent company | Intersnack |
Former owner | Arnott's |
Competitors | Smith's Thinly Cut, Smith's Crinkle Cut |
Flavours | Chicken, Original, Salt & Vinegar, BBQ Ribs, Cheese & Onion, Sour Cream & Chives, Light & Tangy |
Status | Sold in Australia |
What You'll Learn
Thins are owned by Snack Brands Australia
Thins, one of the largest brands of savoury snack potato chips in Australia, is owned by Snack Brands Australia. The thinly-sliced variety of potato chips comes in a range of flavours, including Chicken, Original, Salt & Vinegar, BBQ Ribs, Cheese & Onion, Sour Cream & Chives, and Light & Tangy.
The brand has undergone several ownership changes. Originally owned by Arnott's, Thins was sold to The Smith's Snackfood Company after Arnott's was bought by the Campbell Soup Company in 1997. Smith's, in turn, was purchased by PepsiCo and began to re-label the Thins brand jointly with its own brand of thin potato chips, Lay's.
Smith's sold Thins to Snack Foods Limited, but continued to produce its own line of potato chips under the Lay's brand name. This resulted in two competing lines of potato chips being released in Australia—effectively the same product, even sharing similar packaging as the Thins packet design was based on Lay's packaging in North America.
In 2002, Snack Foods Limited was purchased by Arnott's, and the Thins brand returned to its original owner. However, Smith's continued to produce a line of potato chips under the Lay's brand until it was eventually rebranded as Smith's Crisps, while the traditional Smith's line was renamed Smith's Crinkle Cut.
Today, Thins is still sold in Australia as a direct competitor to Smith's Chips, which are now owned by PepsiCo and marketed under the Lay's brand name in the United States and other countries.
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Thins were originally owned by Arnott's
PepsiCo then acquired Smith's in 1998 and began marketing Frito-Lay products under the Smith's label, using the name Thins. After Thins was sold to Snack Brands Australia (owned by Arnotts), Smith's produced a line of potato chips under the Lay's brand for a brief period.
In 2002, Snack Foods Limited was purchased by Arnott's, and the Thins brand was returned to the company that created it. However, Smith's continued to produce its own line of potato chips under the Lay's brand name. For a while, there were two competing lines of potato chips released in Australia that were essentially the same product and even shared similar packaging since the Thins packet design was based on Lay's packaging in North America.
Eventually, Smith's rebranded its Lay's line as Smith's Crisps, while the traditional Smith's line was renamed Smith's Crinkle Cut. Thins is still sold in Australia as a direct competitor to Smith's Chips.
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Thins are a direct competitor to Smith's Chips
Thins are a direct competitor to Smiths Chips. Thins is one of the largest brands of savoury snack potato chips available in Australia. The snack food is a thinly-sliced variety of potato chip and comes in a variety of flavours, including Chicken, Original, Salt & Vinegar, BBQ Ribs, Cheese & Onion, Sour Cream & Chives and Light & Tangy.
Thins was originally owned by Arnott's, who sold the brand to The Smith's Snackfood Company after being bought by the Campbell Soup Company in 1997. Smith's, in turn, was purchased by PepsiCo and began to re-label the Thins brand jointly with Pepsi's own brand of thin potato chips, Lay's.
Smith's produced a line of potato chips under the Lay's brand for a brief period until it was eventually rebranded as Smith's Crisps (now Smith's Thinly Cut), and the traditional Smith's line was renamed Smith's Crinkle Cut.
Thins is still sold in Australia as a direct competitor to Smith's Chips. The two brands compete chiefly with each other, along with various crinkle-cut brands.
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Thins are thinly-sliced potato chips
Smith's was then purchased by PepsiCo, who began to re-label the Thins brand jointly with their own brand of thin potato chips, Lay's. The chips were sold under the moniker Thins: now known internationally as Lay's.
Smith's later sold Thins to Snack Foods Limited but continued to produce its own line of potato chips under the Lay's brand name. This meant that for a while, there were two competing lines of potato chips released in Australia that were effectively the same product and even shared similar packaging since the Thins packet design was based on the Lay's packaging in North America.
In 2002, Snack Foods Limited was purchased by Arnott's, and, for a time, the Thins brand was returned to the company that created it. Smith's produced a line of potato chips under the Lay's brand for a brief period until it was eventually rebranded as Smith's Crisps (now Smith's Thinly Cut), and the traditional Smith's line was renamed Smith's Crinkle Cut.
Thins are still sold in Australia as a direct competitor to Smith's Chips and come in a variety of flavours, including Chicken, Original, Salt & Vinegar, BBQ Ribs, Cheese & Onion, Sour Cream & Chives, and Light & Tangy.
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Thins come in a variety of flavours
Thins are thinly-sliced potato chips that come in a variety of flavours. The brand is owned by Snack Brands Australia and is one of the largest brands of savoury snack potato chips available in Australia.
Thins were originally owned by Arnott's but the brand has undergone several ownership changes throughout its history. In 1997, Arnott's was bought by the Campbell Soup Company and the Thins brand was sold to The Smith's Snackfood Company. Smith's was then purchased by PepsiCo, which began to re-label the Thins brand jointly with its own brand of thin potato chips, Lay's.
The Thins brand was sold under the moniker "Thins: now known internationally as Lay's". However, in Australia, Lay's was briefly rebranded as Smith's Crisps, and the traditional Smith's line was renamed Smith's Crinkle Cut.
Despite the rebranding, Thins continued to be sold in Australia and came in a variety of flavours, including:
- Chicken
- Original
- Salt & Vinegar
- BBQ Ribs
- Cheese & Onion
- Sour Cream & Chives
- Light & Tangy
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