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The Cheesecake Factory, an American chain that was established in the US in 1972, is bringing its cheesecakes to Australia. The chain, which has over 200 restaurants across the US, describes its cheesecakes as simple, honest and perfectly indulgent. This marks the first time the chain is introducing its cheesecakes to Australia, although it should not be mistaken with The Cheesecake Shop, which is a separate entity already operational in the country.
| Characteristics | Values |
|---|---|
| Cheesecake Factory's Entry in Australia | Selling cheesecakes through Woolworths supermarkets for a limited time |
| Cheesecake Factory's Start | Started by Evelyn Overton in the 1940s using a recipe from her local newspaper |
| Ownership | The Overton family still owns the business |
| Number of Restaurants | Over 200 restaurants across the US |
| Description of Cheesecakes | Simple, honest, and perfectly indulgent |
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What You'll Learn
Cheesecakes sold in Woolworths supermarkets
The Cheesecake Factory, a US-based chain of restaurants, brought its cheesecakes to Australia for the first time in 2017. The chain, which was established in 1972 and has over 200 restaurants across the US, described its cheesecakes as "simple, honest and perfectly indulgent". For its debut in Australia, The Cheesecake Factory partnered with Woolworths supermarkets to sell a variety of cheesecakes for a limited time.
Woolworths, Australia's biggest supermarket chain, faces competition from over 40 other retailers vying for a share of the grocery market. Among these competitors are specialist providers, convenience stores, and online retailers. Woolworths has described the sector as "fiercely competitive".
The Cheesecake Factory cheesecakes available at Woolworths include three frozen options: the original cake with a graham cracker crust, a chocolate cheesecake with Belgian chocolate mousse and dark chocolate shavings, and a white chocolate raspberry truffle cheesecake. These cheesecakes are sold under The Dream Factory range and are made by the same bakers as the global brand.
In addition to the cheesecakes from The Cheesecake Factory, Woolworths also offers other cheesecake options. For example, a two-pack of New York-style cheesecakes in smaller portions is available, which can be purchased in multiple packs to get a larger quantity comparable to options from other retailers.
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The Cheesecake Factory vs. The Cheesecake Shop
The Cheesecake Factory is an American chain that was established in the US in 1972 by Evelyn Overton, who started making cheesecakes in the 1940s using a recipe she found in her local newspaper. The chain has over 200 restaurants across the US and, as of 2017, has expanded to Australia. However, The Cheesecake Factory should not be mistaken with The Cheesecake Shop, which is a separate entity already operational in Australia.
The Cheesecake Factory's expansion to Australia does not include the opening of physical restaurants, but rather the sale of their cheesecakes through Woolworths supermarkets for a limited time. The chain describes its cheesecakes as "simple, honest, and perfectly indulgent".
On the other hand, The Cheesecake Shop is an Australian-based franchise that specializes in cheesecakes and other desserts. It was founded in 1991 and has since expanded to over 200 stores across Australia, New Zealand, and the United Kingdom. The Cheesecake Shop offers a wide range of cheesecake flavors, including traditional favorites such as New York-style baked cheesecake and innovative creations such as the Tim Tam Crunch Cheesecake.
While both The Cheesecake Factory and The Cheesecake Shop offer a variety of cheesecakes, there are some key differences between the two. Firstly, The Cheesecake Factory is an American chain, while The Cheesecake Shop is Australian-owned. Secondly, The Cheesecake Factory has a more extensive menu, offering not just cheesecakes but also other dessert options, as well as savory dishes such as pizzas, pastas, and salads. In contrast, The Cheesecake Shop has a more focused menu, specializing mainly in cheesecakes and a few other complementary dessert items.
In terms of taste and quality, both The Cheesecake Factory and The Cheesecake Shop have their own unique styles. The Cheesecake Factory's cheesecakes are known for their rich, creamy texture and indulgent flavors, while The Cheesecake Shop's cheesecakes tend to have a lighter, fluffier texture and a slightly less sweet taste. Ultimately, the preference between the two comes down to individual taste and preference.
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History of The Cheesecake Factory
The Cheesecake Factory was founded by Evelyn Overton, who started making cheesecakes in the 1940s using a recipe she found in her local newspaper. She opened a small cheesecake bakery in Detroit, Michigan, in the late 1950s. Evelyn closed the bakery to focus on raising her children but continued to supply cheesecakes to local restaurants from her basement kitchen. In 1968, her son David decided to pursue a career in music, performing with the Billy Roberts Blues Band.
In 1971, David convinced his parents to move to Los Angeles to open a commercial bakery. In 1972, they moved to Woodland Hills, LA, and opened The Cheesecake Factory Bakery, selling cheesecakes and other desserts to restaurants. In 1978, David opened the first Cheesecake Factory restaurant in Beverly Hills, showcasing his mother's cakes. The restaurant offered a small menu with ten varieties of cheesecakes, salads, and sandwiches.
The Cheesecake Factory quickly gained popularity, and by 1983, they had opened a second location in Marina del Rey. The Beverly Hills location expanded in 1987, leading to the opening of a third, larger restaurant in Redondo Beach. By the end of the 1980s, the menu had expanded beyond the initial one-page menu, offering additional fast-food and short-order items.
In the 1990s, the company expanded outside of Southern California, opening its 11th restaurant in Washington, D.C. The Cheesecake Factory went public in September 1993, and David Overton planned a strategic expansion of 3-4 new units per year. They began changing their menu twice a year, adding steaks, seafood, and vegetarian options. By April 2013, the company operated 162 restaurants across 36 states.
The Cheesecake Factory continued its international expansion, opening locations in Latin America, the Middle East, and Asia. In 2014, the first Cheesecake Factory in Mexico opened in Guadalajara. As of 2018, the company had eleven restaurants in the Middle East, including locations in Dubai, Kuwait, Saudi Arabia, Abu Dhabi, and Lebanon.
Today, The Cheesecake Factory has become a renowned American success story, known for its extensive menu of over 250 freshly prepared dishes and desserts. The company prioritises corporate social responsibility and has been recognised as one of the top companies to work for, featuring on Fortune's list in 2020.
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Description of cheesecakes
Cheesecakes are a beloved dessert around the world, with a rich history that dates back to ancient Greece. The first "cheese cake" is believed to have originated on the Greek island of Samos around 2,000 B.C., although it likely existed in some form even earlier. Greek cheesecakes were made with simple ingredients like flour, wheat, honey, and cheese, and were considered a good source of energy. They were even served to athletes during the first Olympic Games in 776 B.C. and used as wedding cakes.
Over time, cheesecakes have evolved and different regions have developed their own unique variations. The Classic New York-style cheesecake, for example, is known for its smooth texture and the absence of any toppings or sides. It gets its signature flavour from extra egg yolks in the cream cheese cake mix. On the other hand, Chicago adds sour cream to their recipe to keep it creamy, while Philadelphia-style cheesecake is lighter and can be served with fruit or chocolate toppings. St. Louis has its own twist with a gooey butter cake that includes an additional layer of cake topping over the cheesecake filling.
The base of a classic cheesecake is typically made with a graham cracker crust, although some variations exist, such as a crunchy crust for pumpkin cheesecakes. The filling is usually thick, velvety, and decadent, made with full-fat cream cheese, sugar, sour cream, vanilla extract, lemon juice, and eggs. The lemon juice brightens up the flavour, and it's important not to overmix the batter once the eggs are added to avoid cracking and deflating.
Cheesecakes have endless possibilities for flavour combinations and toppings. Some popular variations include peanut butter cheesecake, blueberry swirl cheesecake, Snickers cheesecake, lemon cheesecake, caramel turtle cheesecake, and Amaretto cheesecake. There are even more unique creations like seafood, spicy chilli, and tofu cheesecakes! For those who enjoy a no-bake option, there are easy recipes like banana pudding cheesecake, creamsicle cheesecake, and pumpkin cheesecake that don't require any baking at all.
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Australian debut
The Cheesecake Factory, an American chain of restaurants, is finally making its way to Australia. The restaurant was established in the US in 1972 and has over 200 restaurants across America. For its Australian debut in 2017, The Cheesecake Factory partnered with Woolworths supermarkets to sell a variety of cheesecakes for a limited time only.
The Cheesecake Factory should not be mistaken with The Cheesecake Shop, which is already present in Australia and is a separate entity. The Cheesecake Factory was started in the 1940s by Evelyn Overton, who began making cheesecakes using a recipe she found in her local newspaper. The Overton family still owns the business today.
The chain describes its cheesecakes as "simple, honest, and perfectly indulgent". They are known for their classic, no-frills cheesecakes that are a favourite among Americans. With its Australian debut, Australians will now have access to these beloved American treats, bringing a taste of America down under.
This limited-time offering at Woolworths supermarkets will give Australians a chance to indulge in the famous cheesecakes without having to travel across the globe. The Cheesecake Factory's expansion into Australia shows its growing global presence and popularity, marking a sweet treat for Australians and a promising business venture for the company.
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Frequently asked questions
Yes, the Cheesecake Factory entered Australia in 2017.
The Cheesecake Shop, which is already operational in Australia, is a separate entity from the Cheesecake Factory chain.
The Cheesecake Factory was founded by Evelyn Overton in the 1940s using a recipe she found in her local newspaper. The Overton family still owns the business today.
For its Australian debut, the Cheesecake Factory sold a variety of cheesecakes through Woolworths supermarkets for a limited time only.
Yes, the Cheesecake Factory is a popular American chain that was established in the US in 1972 and now has over 200 restaurants across its home country.
