Ruqayyah Snyder
Starbucks is expanding in Australia, with several new stores set to open in Perth, Western Australia. The coffee chain giant first announced its expansion into Western Australia in June 2024, with plans to open its first three locations in Perth by the end of the year. The first store in Piara Waters attracted huge crowds, with lines of people waiting to get a taste of Starbucks' coffee. Despite some concerns about the saturation of American-style joints in Perth and potential traffic issues, Starbucks seems committed to its expansion, with a fourth store set to open in March 2025. The company aims to provide an exceptional customer experience and create a close affinity with Western Australians.
| Characteristics | Values |
|---|---|
| Starbucks stores in Perth, Australia | 4 |
| First Perth store | Piara Waters |
| Other stores | Clarkson, Murdoch, Ellenbrook |
| Opening date of the third store | December 18, 2024 |
| Opening date of the fourth store | March 13, 2025 |
| Store locations | North, east and south of the CBD |
| Store type | Drive-through, dine-in |
| Store employees | Permanent, part- or full-time |
| Employee benefits | Paid on-the-job training, generous discounts |
| Menu items | Coffee, toasties, cakes, doughnuts, salads, pastries, Cinnamon Dolce Iced Shaken Espresso, Honey Nougat Macchiato & Honey Nougat Frappuccino, Matcha-Misu Latte |
| Customer feedback | Overwhelming success, long queues, concerns about traffic |
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What You'll Learn
Starbucks' expansion into Western Australia
Starbucks is expanding into Western Australia, with several stores set to open in Perth. The coffee chain's first Perth store in Piara Waters attracted huge crowds, with lines of people waiting to get a taste of the classic Seattle brand. Starbucks Australia has since opened stores in Clarkson and Murdoch, with a fourth store in Ellenbrook set to open soon. The company plans to open 12 stores in Western Australia as part of its 2024-2025 expansion, targeting key growth areas north, east and south of Perth's CBD.
The new stores will be drive-through locations, offering convenience to Perth locals and surrounding areas. The drive-through stores will have extended operating hours, opening early and closing late. In addition to their iconic drinks, the cafes will offer a range of fresh food, including toasties, cakes, doughnuts, salads and pastries.
However, the expansion has also faced some criticism, with concerns about the potential for increased traffic in areas surrounding the new stores. Some locals have also questioned the demand for Starbucks' products in a market known for its discerning coffee palates and abundance of American-style eateries. Despite this, Starbucks Australia remains committed to its expansion plans, aiming to establish a strong presence in the state and connect with the local communities.
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Piara Waters, Clarkson and Murdoch stores
Starbucks is expanding into Western Australia, with plans to open 12 stores in WA across its 2024-2025 expansion. The first three Starbucks stores in Perth, Australia, are located in Piara Waters, Clarkson, and Murdoch. The Piara Waters store was the first to open, with cars lining up from 4:30 am and people waiting around the block to get a taste of Starbucks' classic coffee. The Clarkson store opening was better prepared, with free water and temporary shading available for customers. The third store, in Murdoch, opened on December 18, 2024, and is another drive-thru location in Perth's south. It is located in the Farrington Centre on Murdoch Drive, which is already home to other drive-thru stores.
The Starbucks stores in Piara Waters, Clarkson, and Murdoch are all drive-through locations but also offer seating areas for customers who want to dine in. The stores offer a range of drinks, from standard flat whites to Starbucks' iconic Caramel Macchiato and Frappuccinos. In addition to their well-known drinks, the stores also offer fresh food, including toasties, cakes, doughnuts, salads, and pastries.
The opening of these stores has been highly anticipated by coffee lovers in Western Australia, with some expressing excitement about the expansion on social media. Starbucks Australia CEO, Chris Garlick, has emphasized the company's commitment to delivering an exceptional customer experience through elevated service and a warm and welcoming environment in every store. The company also values its employees, referring to them as partners and instilling in them a sense of ownership in the business.
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Drive-through stores
Starbucks is expanding into Western Australia, with the first three stores in Perth set to open before Christmas. The coffee chain's first Perth store in Piara Waters attracted huge crowds, with cars lining up from 4:30 am and people waiting around the block to get a taste. The second store in Clarkson was better prepared, offering free water and temporary shading. The third store in Murdoch, set to open on 18 December, will be another drive-thru location in Perth's south. The store will be open from 5 am to 10 pm on weekdays and 6 am to 8 pm on weekends.
Starbucks has revealed that its initial Perth stores will be located north, east, and south of the CBD. The company is focusing on drive-thru locations, with extended operating hours, to deliver on its unique coffee culture and convenience. The drive-thru stores will offer fresh food, including toasties, cakes, donuts, salads, and pastries, in addition to their well-known drinks.
The fourth metropolitan store in Ellenbrook, located on The Promenade opposite Hungry Jack's, opened on 13 March 2025. This store is also equipped with a drive-thru. Starbucks plans to open a total of 12 stores in Western Australia as part of its 2024-2025 expansion. The company is currently recruiting for various roles, including store managers, assistant store managers, shift supervisors, and baristas.
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Starbucks' second attempt at entering the Australian market
Starbucks is making its second attempt at entering the Australian market, with the announcement of its expansion into Western Australia. The coffee chain giant plans to open 12 stores in WA across its 2024-2025 expansion, with a focus on drive-thru locations. The first three stores were set to open before Christmas 2024 in Piara Waters, Clarkson, and Murdoch, with nine more cafes to follow in early 2025, including venues in Hammond Park, Butler, and Bayswater. Starbucks' first Perth store in Piara Waters attracted huge crowds, with lines of people waiting to get a taste of the classic Seattle coffee brand, surpassing Hong Kong Disneyland as the largest Starbucks store opening in the Asia Pacific region. However, the opening also caused traffic disruptions, with cars lining up from 4:30 am and blocking the surrounding area.
The expansion into Western Australia marks Starbucks' second attempt to enter the Australian market. The company's initial entry into Australia did not succeed, with some attributing it to a lack of natural demand for the product and a bombardment of consumers with a product they had no interest in. Starbucks' second attempt seems to be more cautious, with a focus on drive-thru locations and fresh alternatives to cold favourites, such as the Cinnamon Dolce Iced Shaken Espresso, Honey Nougat Macchiato, and Matcha-Misu Latte. The stores will also offer a range of fresh food, including toasties, cakes, doughnuts, salads, and pastries, catering to a variety of customer preferences.
Starbucks Australia CEO, Chris Garlick, has expressed a commitment to delivering an exceptional customer experience through elevated service and a warm and welcoming environment in every store. The company aims to provide Western Australians with a unique coffee culture and convenience, targeting both locals and international tourists who flock to Starbucks in various cities. Starbucks' expansion into WA will create job opportunities, with all employees receiving paid on-the-job training and access to generous discounts. The company values attitude first and foremost and is willing to train individuals with no prior barista experience, fostering a sense of ownership in the business among its employees.
The fourth Starbucks store in WA opened in Ellenbrook in March 2025, adding to the brand's presence in the state. The new store is equipped with a drive-thru and a fully equipped cafe, offering a range of hot and cold beverages and fresh food options. Starbucks Australia has expressed excitement about connecting with the local community and providing a welcoming space for everyone. The company's expansion seems to be well-received by coffee enthusiasts in Western Australia, despite some concerns about potential traffic congestion near the drive-thru locations.
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Starbucks' fourth store in Perth, Ellenbrook
Starbucks is expanding to Perth, Australia, with the opening of its fourth store in Ellenbrook, located on The Promenade opposite Hungry Jack's. The new store, which opened on Thursday, March 13, 2025, is a fully equipped cafe and drive-thru, offering a range of coffee and food options. This includes their well-known drinks, such as the Caramel Macchiato and Frappuccinos, as well as fresh food like toasties, cakes, doughnuts, salads, and pastries.
The arrival of Starbucks in Ellenbrook adds to their existing stores in Perth, which are located in Piara Waters, Murdoch, and Clarkson. The opening of the Ellenbrook store is part of Starbucks' expansion plans in Western Australia, where they aim to open a total of 12 stores across the 2024-2025 period.
The new store in Ellenbrook is easily accessible, with convenient transport options for customers. It is located just a 2-minute drive from the Tonkin Highway and is also close to Ellenbrook Station and the 341 bus route that travels along The Promenade.
Starbucks has expressed excitement about connecting with the local community and providing a welcoming space for everyone. They aim to deliver an exceptional customer experience through elevated service and a warm and inviting atmosphere. The store will also provide employment opportunities for locals, offering paid on-the-job training and generous discounts for employees.
The opening of the fourth Starbucks store in Perth, Australia, is a significant step in the company's expansion plans, bringing their unique coffee culture and convenience to the region.
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Frequently asked questions
Yes, Starbucks is opening stores in Perth, Australia.
Starbucks opened its first three stores in Perth in 2024, with a fourth store opening in March 2025.
Starbucks stores in Perth are located in Piara Waters, Clarkson, Murdoch, and Ellenbrook.
Starbucks is opening a mix of drive-thru and cafe stores in Perth, with seating areas available for dine-in customers.
Starbucks will offer a range of drinks, including coffee, tea, and their iconic Frappuccinos and refreshers. They will also offer fresh food items such as toasties, cakes, doughnuts, salads, and pastries.
