Damon Mcknight
Shopify is a commerce platform that helps businesses sell online and in-person. It is a popular choice for many businesses in Australia, with 40,780 Shopify stores based in New South Wales alone. Shopify offers a range of pricing plans, starting at $5 per month, with the Basic plan being the most popular at $29 per month when billed annually. Shopify's tools and products work together to help businesses sell to people everywhere, and its easy setup process makes it a perfect choice for small businesses.
| Characteristics | Values |
|---|---|
| Pricing plans | Basic, Advanced, Shopify Plus, Starter |
| Price range | AUD$7–AUD$433 per month |
| Transaction fee for Basic plan | 1.75% + 30¢ AUD for online Australian credit card transactions |
| Top-level domain | .<co: 3>com.au |
| Number of Shopify stores in Australia | 1,887 Shopify Plus stores |
| Top provinces | New South Wales, Victoria, Queensland, Western Australia |
| Top cities | Melbourne, Sydney |
| Most popular social media sites | Instagram, Facebook, TikTok |
| Number of employees | 10–24 employees (1.2%) |
| Integration with physical stores | Yes, with Shopify POS |
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What You'll Learn
Shopify's pricing plans in Australia
Shopify is an all-in-one commerce platform that enables businesses to create, build, grow and manage an online store easily. It is a hosted product, which means customers do not need to install software to enjoy the benefits of any of the Shopify plans.
Shopify offers a free trial for 3 days, after which you can choose a plan that suits the size and stage of your business. Shopify plans are month-to-month unless you sign up for a yearly plan, which offers a 25% discount.
The Basic Shopify plan, which costs $39 USD per month, is the cheapest option that allows you to set up your own store. You can create your store using Shopify's drag-and-drop website builder and gain access to Shopify's e-commerce platform. The next plan up, 'Shopify', costs $105 USD per month and includes transaction fees of 1.6% + 30 cents per transaction.
The Advanced Shopify package is priced at $399 USD per month and includes a transaction fee of 1.4% + 30 cents per transaction. This plan offers 15 staff accounts, making it a good option for larger teams.
Shopify Plus is the most expensive option, with the most features. The price is negotiable, but it often starts at $2,300 USD per month. If you choose a 3-year subscription, Shopify offers a monthly discount and lower online variable platform fees.
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Shopify's integration with social media
Shopify is a commerce platform that helps entrepreneurs, retailers, and global brands sell online and in person, process sales, run stores, and grow their businesses. Shopify has several pricing plans, starting at $5 per month, with the Basic plan being the most popular, costing $29 per month when billed annually. Shopify's worldwide quarter-over-quarter growth has been impressive, with a 1.4% increase in Australia in Q1 2025.
Shopify integrates with major social media platforms such as Facebook, Instagram, TikTok, and YouTube, allowing you to connect your social media presence to your online store and sell across multiple channels simultaneously. For instance, you can set up a Facebook Shop by integrating Facebook with your Shopify store to sync your product catalog. You can then tag products from your Facebook Shop in posts on your business page, allowing your audience to shop directly from your updates.
Shopify also offers social share buttons, which invite users to share relevant content on multiple social media platforms, simplifying the sharing process with auto-generated post previews and seamless transitions between platforms. Additionally, Shopify's integration with TikTok allows you to seamlessly manage your products and capitalize on TikTok's engaged audience. Similarly, YouTube integration enables you to promote and sell products through your videos. By integrating social media across channels, you can ensure a unified brand identity, boosting brand recognition and keeping your brand narrative and values aligned.
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Shopify's compliance with Australian law
Shopify is a commerce platform that helps businesses sell online and in person. It powers online stores and retail businesses in more than 175 countries, including Australia. Shopify's native payment processor is available in Australia, and the platform has built-in support for GST invoicing and compliance.
Shopify guarantees compliance with all applicable privacy laws and ensures that personal information is protected under its security measures. However, it is important to note that Shopify's tools are not tailored to all Australian privacy law nuances. Businesses using Shopify in Australia are responsible for ensuring their privacy policies comply with Australian privacy laws and industry-specific requirements. Under the Australian Consumer Law (ACL), misleading customers about privacy practices can result in penalties.
To ensure compliance with Australian law, Shopify businesses in the country must register for an ABN, business name, and GST if required. They must also comply with privacy, IP, and consumer law rules and handle customer data responsibly and transparently. This includes having a data breach response plan and informing customers and authorities in the event of a breach.
In addition to privacy and data protection, Shopify businesses in Australia should also be aware of other legal considerations, such as tax compliance and business structure. Overall, Shopify provides a compliant and effective platform for businesses in Australia to sell their products and services, but it is important for businesses to understand their legal obligations and tailor their practices accordingly.
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Shopify's customisability and ease of use
Shopify is a commerce platform that helps businesses sell online and in person. It is used by millions of people to power their businesses, from online side hustles to global retail giants. Shopify's tools and products work together as a unified system to help businesses sell to people everywhere.
Shopify is designed to be user-friendly and accessible to those without technical skills. It offers a wide range of templates that can be quickly loaded into the site builder and customized. Users can modify everything from shipping settings to adding local currencies, with plugins enhancing functionality in areas where Shopify falls short. The platform also offers a drag-and-drop style page builder, making it easy for users to create a website that fits their brand image and ethos.
Shopify's customizability extends to its flexible data structures, allowing enterprises to build on the platform in several ways. Metafields, for example, allow brands to extend native data models across properties such as Customers, Orders, and Products. Retailers can also use Metaobjects to create unique content such as lookbooks, quizzes, or size guides, which can be easily regionalized for different markets.
Liquid, a templating language designed by Shopify's CEO, Tobias Lütke, is another tool that allows brands to build custom experiences quickly while maintaining a smaller tech stack. While Liquid doesn't allow for extensive customization of the platform's underlying structure, it is endlessly customizable in terms of creating unique customer experiences.
Shopify also offers a Storefront API, giving users the flexibility to choose the components they need while maintaining full control over their end-to-end solution. This API is device and platform agnostic, allowing users to build experiences across web, mobile apps, video games, AR/VR, and more.
Additionally, Shopify Functions enable brands to build unique buying experiences quickly and easily, without requiring extensive updates to the code when promotions need to be adjusted. Developers can write Functions in any language that compiles to WebAssembly and build the UI with AppBridge and React.
Shopify's customizability and ease of use make it a popular choice for businesses of all sizes, providing a platform that is both user-friendly and flexible enough to meet the unique needs of each brand.
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Shopify's payment methods and transaction fees
Shopify offers a range of payment methods and fee structures for businesses in Australia. The platform supports various payment methods, including major credit cards such as Visa and Mastercard, manual payment methods like cash, cash on delivery (COD), and bank transfers, and alternative payment gateways such as PayPal, eWay, and Bancontact.
Transaction fees on Shopify vary depending on the chosen plan and payment method. The Basic plan, priced at $56 AUD monthly, includes transaction fees of 1.75% + 30 cents per order using Shopify Payments. The Shopify plan, at $149 AUD per month, offers slightly lower fees at 1.6% + 30 cents per transaction. The Advanced Shopify package, priced at $575 AUD per month, provides the lowest fees at 1.4% + 30 cents per transaction. Additionally, the Grow plan, priced at $149 AUD per month, offers lower credit card rates per transaction compared to the Basic plan.
Third-party transaction fees also depend on the chosen plan. The Basic plan incurs a 2% third-party transaction fee, while the Grow plan reduces this to 1%, and the Advanced plan further lowers it to 0.6%. Shopify Payments fees are location-dependent and can vary, so it's recommended to refer to the plans and pricing page for Australia to get accurate information.
Shopify's POS (point of sale) app allows businesses to process orders, accept payments, and produce receipts using a mobile device. The Shopify Payments system offers the advantage of avoiding third-party transaction fees and manual payment fees, with funds deposited directly into an Australian bank account. However, alternative payment gateways like PayPal and eWay may charge additional fees. For example, eWay charges 1.2% per transaction, and Shopify adds an additional 1% fee for using an alternative payment method.
Overall, Shopify provides a range of payment methods and fee structures for Australian businesses, with the ability to accept payments online or in person through the Shopify POS app. The choice between Shopify Payments and alternative payment gateways depends on factors such as transaction volume, payment methods accepted, and the specific needs of the business.
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Frequently asked questions
Yes, Shopify is a great investment for Australian businesses selling online goods. It enables them to create an online shop with both physical and digital products and offers the POS method in physical stores. It also helps manage your business finances, ensuring you're collecting the right sales tax and monitoring your store's expenses.
Shopify offers Australian businesses an easy setup process, customisable storefronts, Instagram shop integration, inventory management tools, multi-channel selling capabilities, and the ability to sell across multiple sales channels.
Shopify has several pricing plans, starting at $5 per month. The most popular Shopify plan is Basic, which includes everything needed to run a business and costs $29 per month when billed annually. The Basic version of Shopify in Australia charges a transaction fee of 1.75% plus an additional 30 cents AUD for online Australian credit card transactions.
