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There are several companies with the name Pura. Pura, a company specializing in smart home fragrance systems, was co-founded by Richie Stapler and Bruno Lima. Another company by the name of Pura, Pura D'OR, is a family-owned company that uses recyclable packaging and solar-powered facilities. There is also a company called Pura that is a subsidiary of Bega Dairy & Drinks, which is an Australian company. This Pura became Australia's first and only national milk brand in 1999.
| Characteristics | Values |
|---|---|
| Type of company | Pura is a fragrance company that specializes in smart home fragrance systems within the home and car fragrance industry. |
| Founders | Richie Stapler and Bruno Lima |
| Headquarters | 729 North 1500 West, Orem |
| Funding | Pura raised a total of $5.46 million. |
| Investors | James Harden, Paycheck Protection Program, Jeff Levin, Kickstart Fund, Break Trail Ventures, and 6 more. |
| Competitors | EnviroScent, Pium, Aera, Inhalio, Scentee, and Moodo |
| Subscription | Pura offers monthly subscriptions for fragrances. |
| Cancellation policy | Subscriptions can be cancelled within 30 days and the diffuser can be returned without penalty. |
| Related companies | Pura Dor, Bega Dairy & Drinks |
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What You'll Learn
Pura is a smart home fragrance system
The Pura diffuser is designed to be easy to set up and use, with features such as scent intensity control, a timer, and motion sensing capabilities. It empowers users to get the fragrance they want when and where they want it, with the option to switch between two scents at a time. The diffuser is safe to use around kids and pets, as the fragrances are made with clean, high-quality ingredients.
Pura offers a dynamic marketplace of fragrances, including original scents and collaborations with beloved brands. The company believes in the power of scent to transform spaces, enhance moods, and evoke memories. This belief drives their mission to unlock the possibilities of scent through smart home technology.
Co-founded by Richie Stapler and Bruno Lima, Pura faced early challenges but has since thrived, with a Pura fragrance sold every 3.7 seconds. The company continues to innovate, as seen in their recent Sandalwood fragrance collection, which celebrates Australian sandalwood and the rich heritage of Martu Culture.
Overall, Pura offers a unique and modern approach to home fragrance, combining technology with a passion for scent to create a transformative and personalised experience for its users.
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Founders: Richie Stapler and Bruno Lima
Pura, a company specializing in smart home fragrance systems, was founded by Richie Stapler and Bruno Lima. Stapler, who began collecting cologne at the age of 14, had a unique appreciation for the power of scent and a determination to understand it. Lima, on the other hand, grew up in Brazil dreaming about plastics, manufacturing, and supply chains. Their shared ties to Brazil and passion for creating something incredible brought them together.
With a love of fragrance and a desire for life-changing ideas, Stapler and Lima started Pura with maxed-out credit cards and unwavering determination. They faced rejection after rejection but persevered, celebrating each sale with an alarm ding. Today, their hard work has paid off, as a Pura fragrance is sold every 3.7 seconds.
As CEO of Pura, Lima has led the company to collaborate with various organizations, such as the Martu community and the K Farmer Dutjahn Foundation. Together, they created a sandalwood fragrance collection celebrating the rich heritage and initiatives that preserve the traditional ecosystems and beauty of Martu culture.
Pura has raised a total of $5.46 million in funding, with investors including James Harden, the Paycheck Protection Program, Jeff Levin, and Break Trail Ventures, among others. The company has also received numerous positive testimonials from customers who rave about the convenience, customizability, and quality of their products.
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Headquarters in Orem, Utah
I found two relevant results for 'Pura'. However, only one of them, Pura Scents, has its headquarters in Orem, Utah.
Pura Scents
Pura Scents is a company that specializes in smart home fragrance systems. It offers a subscription-based service for its fragrance products, allowing customers to swap out fragrances monthly. The company's headquarters is located at 729 North 1500 West, Orem, Utah. Pura Scents was co-founded by Richie Stapler and Bruno Lima, who serves as the company's CEO. The company has raised a total of $5.46 million in funding and has notable investors such as James Harden, Paycheck Protection Program, and Kickstart Fund.
Pura (owned by Bega Dairy & Drinks)
Pura is a milk brand owned by Bega Dairy & Drinks (BDD), an Australian diversified food company. BDD was purchased from the Japanese company Kirin in November 2020. Prior to 1999, Pura was known as Lion Dairy & Drinks, a subsidiary of Kirin Holdings Co.
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Australian Pura brand: Pura milk
The Pura milk brand is Australian-owned. It is a subsidiary of the Australian diversified food company, the Bega Group, which purchased Bega Dairy & Drinks (also known as BDD or BDD Pty Ltd) from the Japanese company Kirin in November 2020. Bega Dairy & Drinks was previously a company known as National Foods before 2009.
In 2004, National Foods was the subject of a bidding war between the San Miguel Corporation of the Philippines and New Zealand's Fonterra. The National Foods board unanimously accepted the San Miguel Corporation's offer, and in 2005, San Miguel acquired National Foods for $1.8 billion. In 2007, San Miguel sold National Foods to Japan's Kirin Holdings Co. for $3.1 billion.
In 2008, National Foods acquired the Australian dairy company Dairy Farmers, and the following year, when Kirin Holdings acquired Lion Nathan, National Foods and Lion Nathan were merged to create "Lion Nathan National Foods". In 2011, Lion Nathan National Foods separated into two divisions: Lion and Lion Dairy & Drinks.
In 2015, Warrnambool Cheese and Butter, owned by Saputo Inc., paid A$137.5 million for a part of Lion Dairy & Drinks' business, including the cheese brands Cracker Barrel and Coon. Finally, in 2019, China's Mengniu Dairy purchased Lion Dairy from Kirin for approximately A$600 million (US$407 million).
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Pura competitors: EnviroScent, Pium, Aera, Inhalio, Scentee
Pura, a company that specializes in smart home fragrance systems, has several competitors in the scent and fragrance industry. Some of these competitors include EnviroScent, Pium, Aera, Inhalio, and Scentee, each with its unique features and offerings.
Starting with EnviroScent, they offer a range of fragrance products designed to enhance spaces, such as homes or businesses. Their products include scent machines, essential oils, and aroma oils, aiming to create appealing environments for their customers.
Pium, on the other hand, provides a smart home fragrance experience. With the Pium device, users can enjoy a variety of mood-enhancing scents throughout the day. The device can hold up to three fragrance capsules, and the accompanying mobile app allows for convenient control and scheduling.
Aera, a company based in Milwaukee, Wisconsin, offers home fragrance systems and a range of fragrances. Their Microdroplet technology diffuses fragrances without adding heat, creating long-lasting and high-quality aromas. Aera is also known for its transparency regarding the ingredients in their fragrances, providing complete ingredient lists for their capsules.
Inhalio, a global leader in digital dry-air scent delivery technology, serves multiple industries, including automotive, smart home, retail, and hospitality. Their Digital Scent AI Platform enhances experiences through mood-mapped and functional scents, delivering fine fragrances and essential oils to various markets. Inhalio's scent infusion process is highly precise, ensuring the highest degree of fragrance clarity and purity.
Lastly, Scentee, while not as widely recognized as the other competitors, also offers smart home fragrance systems. They provide application-controlled diffusers, allowing users to customize their scent experiences through scheduling and intensity control.
While each of these companies competes with Pura in the fragrance industry, they differentiate themselves through their unique technologies, features, and market positioning, catering to a range of consumer needs and preferences.
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Frequently asked questions
Pura is a company that specializes in smart home fragrance systems. It was co-founded by Richie Stapler and Bruno Lima.
Pura was co-founded by Richie Stapler and Bruno Lima and is currently headed by CEO Bruno Lima. Therefore, it is safe to assume that the company is owned by the two co-founders.
No, Pura is not Australian-owned.
Pura's headquarters is located at 729 North 1500 West, Orem.
Pura offers a range of smart home fragrance systems, including diffusers and car fragrances. They also offer a subscription service that allows customers to swap out fragrances monthly.
