Leslie Massey
OVO Energy Pty Ltd is an Australian energy company that offers intelligent energy technology solutions to decarbonize homes. It was founded in 2009 by Stephen Fitzpatrick with the aim of redesigning the energy experience to be fairer, greener, and simpler for everyone. OVO Energy has a sustainability strategy called Plan Zero, which focuses on tackling the climate crisis. The company serves nearly 5 million customers and has a joint venture with AGL, a leading Australian energy company, to bring world-class technology and innovation to the Australian market. While it is not clear if OVO Energy is fully Australian-owned, it has a strong presence and customer base in Australia, with a commitment to making a positive impact on the Australian economy and the planet.
| Characteristics | Values |
|---|---|
| Company Name | OVO Energy Pty Ltd |
| Type of company | Energy company |
| Location | Australia |
| Joint venture | AGL |
| Year founded | 2009 |
| Founder | Stephen Fitzpatrick |
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What You'll Learn
OVO Energy Pty Ltd
OVO Energy Australia is in a joint venture with AGL, a leading name in the Australian energy sector. Through this partnership, AGL will invest in OVO Energy Australia to adapt the Kaluza platform for the Australian market. Kaluza is a leading intelligent energy platform that powers the future of energy, revolutionising billing and smart electric vehicle charging.
OVO is committed to making energy simple, fair, and transparent. They offer a 100% GreenPower plan, where they commit to purchasing 100% of a customer's electricity usage from renewable energy generators. This is audited under the Australian government's GreenPower scheme. OVO also offers a fixed-rate plan, where customers pay the same amount each month, with interest paid on any credit accumulated.
In January 2025, OVO Energy Pty Ltd withdrew its application to the Australian Energy Regulator (AER) to surrender its electricity and gas retailer authorisations.
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OVO Energy Australia
OVO has a strong belief in progress and a determination to positively impact its communities, customers, the Australian economy, and the planet. With its sustainability strategy, Plan Zero, OVO is tackling the climate crisis by offering intelligent energy technology solutions to decarbonise homes.
As a company, OVO serves nearly 5 million customers and is on a mission to make a difference. Its partnership with AGL further strengthens its presence and capabilities in Australia, with AGL supplying around 4.2 million services to customers, including energy, phone, and broadband services.
While it is difficult to identify which energy retailers are foreign or locally owned, OVO Energy Australia, through its joint venture with AGL, demonstrates a strong commitment to the Australian market and its customers, offering innovative solutions to support the country's transition to a low-carbon energy future.
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OVO Group
OVO Energy Pty Ltd, a subsidiary of OVO Group, has applied to surrender its electricity and gas retailer authorisations in Australia. The Australian Energy Regulator (AER) has accepted the application and is seeking public submissions.
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OVO Energy's joint venture with AGL
OVO Energy is a UK-based company that was founded in 2009 by Stephen Fitzpatrick. It is the leading zero-carbon living brand in the UK, serving nearly 5 million customers. OVO Energy Australia is a joint venture between OVO and AGL, Australia's largest energy retailer and generator.
On 29 March 2021, OVO and AGL announced their agreement to bring cutting-edge digital services to Australia. This collaboration gives AGL exclusive access to Kaluza, OVO's advanced customer experience and energy flexibility platform. Kaluza's AI-enabled platform provides world-class tooling for retailers, transforming their operations and enhancing the customer experience with real-time energy insights.
The Kaluza platform orchestrates the charging of electric vehicles, energy storage systems, and other flexible home devices, enabling a shift towards a low-carbon energy future. AGL will invest in OVO Energy Australia to adapt the Kaluza platform for the Australian market and serve a growing customer base with innovative products and services.
AGL supplies 4.2 million services to customers in Australia and is committed to transitioning to a low-carbon energy future. The joint venture between OVO and AGL aims to put customers at the centre of the energy transition, providing them with choice and flexibility.
OVO and AGL's collaboration brings together their expertise in low-carbon innovation and energy retail, developing digital customer experiences to support AGL's customers in reducing costs and carbon emissions. This partnership highlights the digital revolution in the energy sector, focusing on building trust with customers and making zero-carbon living simple and affordable.
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OVO Energy's sustainability strategy
OVO Energy has outlined a sustainable marketing strategy to reduce the carbon impact of its marketing. The strategy is being led by Sarah Booth, OVO's new director of brand and marketing. Booth, who previously worked at ASOS, says that having become passionate about sustainability in fashion, this seemed like the next logical step.
The strategy came about after the company's marketing team recognized how important it is to "walk your walk" from a sustainability perspective. Booth and her team discussed what sustainability meant from a brand perspective, and this led to a number of new measures. One area that came up was having outdoor advertising powered by renewables. Booth admits that it probably isn't possible for all brands to power out-of-home advertising in this way, but she hopes that the fact that OVO has had conversations with media owners will get them thinking about the issue too.
In terms of measuring the new strategy, OVO will be looking at the wider industry picture and whether they've helped spark a conversation and triggered change. Success, according to Booth, is about holding themselves to account and then seeing other people take it up and report it themselves. There's space for OVO in the renewable sector and the sustainability landscape, but they need to think beyond the source of the fuel to the behaviors they have.
OVO Hydro, a world-class venue, has also outlined a sustainability strategy and a Net Zero 2030 ambition. Their strategy centers around five key goals: climate, governance, partnership, people, and resources. Actions around water efficiency, green travel, supply chain engagement, and waste management are also being implemented.
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Frequently asked questions
OVO Energy is an Australian energy company that provides intelligent energy technology solutions to decarbonise homes.
Yes, OVO Energy is Australian owned. It was founded in 2009 by Stephen Fitzpatrick and is now in a joint venture with AGL.
OVO and AGL are working together to bring world-class technology and innovation to Australia. AGL will invest in OVO Energy Australia to adapt the Kaluza platform for Australia and serve a growing customer base with innovative products and services.
Kaluza is a leading intelligent energy platform that powers the future of energy. It revolutionises billing and smart electric vehicle charging, empowering energy suppliers to better serve millions of customers.
