Damon Mcknight
The Motley Fool Australia is a financial and investment advice company that provides newsletters, reports, and portfolio guidance to over 1 million Australians. It is part of the US-based company The Motley Fool, founded in 1993 by brothers Tom and David Gardner. The Motley Fool Australia has received mixed reviews, with an average rating of 3.1/5 on Trustpilot. While some customers praise the company for its helpful content and efficient customer service, others criticise its recommendations, claiming to have lost money by following their advice. The company has also been accused of constantly upselling and sending spam emails. Despite the mixed reviews, The Motley Fool Australia remains a popular source of investment advice in the country.
| Characteristics | Values |
|---|---|
| Trustpilot Rating | 3.1/5 |
| Number of reviews on Trustpilot | 80 |
| Wall Street Survivor Rating | 3.3/5 |
| Number of reviews on Wall Street Survivor | 9,131 |
| Productreview.com.au Rating | 3.3/5 |
| Number of reviews on Productreview.com.au | 80 |
| Year of Launch in Australia | 2011 |
| Founders | Tom Gardner and David Gardner |
| Headquarters | Alexandria, Virginia |
| Number of Employees | 300 |
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What You'll Learn
Motley Fool Australia's Trustpilot rating
Motley Fool Australia currently has an Average rating of 3.1/5 stars on Trustpilot, with 80 reviews. Its US counterpart has a slightly higher rating of 3.3/5 stars from over 9,000 reviews.
Reviews for Motley Fool Australia are mixed. Some users praise the service for its informative and educational content, sensible advice, and helpful customer support. One user notes that while some stocks are trading under the purchase price, the dividends received have added up over the years.
On the other hand, some users have lost money following Motley Fool Australia's recommendations. One reviewer notes that the company constantly pitches new investment opportunities and tries to upsell customers to more expensive services. Another reviewer claims that the company lacks transparency and continues to debit their account even after they attempted to cancel their subscription.
The Motley Fool Stock Advisor service, launched in 2002, has been praised for its long-term strategic investing approach and educational resources. As of June 29, 2025, its picks have an average return of 1,062% compared to the S&P return of 178%. However, some users have expressed disappointment with the performance of recent picks.
Overall, while some users have found success using Motley Fool Australia's services, others have been disappointed with their experience, resulting in an average Trustpilot rating.
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Motley Fool's investment advice
The Motley Fool is a private financial and investment advice company based in Alexandria, Virginia, with a presence in Australia. It was founded in 1993 by brothers Tom and David Gardner, along with Todd Etter and Erik Rydholm. The company employs over 300 people worldwide and offers a range of services, including newsletters, reports, podcasts, books, and premium investing advice.
The Motley Fool Australia provides investing news and analysis of the Australian share market. It offers share tips, portfolio guidance, and investing basics education, as well as ASX stock market news. The Motley Fool Australia has been rated as \"average\" on Trustpilot, with a score of 3.1 out of 5 from 80 reviewers.
The Motley Fool's investment advice generally promotes a "get rich slowly" approach, encouraging consistent monthly investing and long-term commitment. They recommend holding stocks for at least five years, claiming that their performance improves over time. The company has been praised for its ability to identify stocks that experience significant growth, with about 66% of their picks being profitable. Their stock picks have consistently beaten the S&P 500 over time, with an average return of 1,062% compared to the S&P's average return of 178%.
However, some reviewers have criticised The Motley Fool for constant upselling and spam emails, with concerns about poor investment advice and a lack of due diligence. There are mixed reviews regarding the quality of their stock picks, with some people losing money by following their recommendations.
Overall, The Motley Fool's investment advice appears to be a mixed bag, with some people finding success through their long-term approach, while others have been disappointed by their stock picks and aggressive marketing tactics. It is important for individuals to conduct their own research and make informed decisions before following any investment advice.
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Motley Fool's stock recommendations
The Motley Fool is a private company founded in 1993 by brothers Tom and David Gardner, along with Todd Elter and Erik Rydholm. It is not a brokerage firm, and therefore it is not regulated by the SEC or FINRA. The company provides investing insights and personal finance advice through its website, podcasts, books, newspaper columns, radio shows, and premium investing services.
The Motley Fool has a buy-and-hold investment strategy, which involves buying equal amounts of each stock they recommend and holding them for a minimum of five years. The company claims that the longer you hold their stocks, the better they perform. They also state that their picks tend to go up by 2-5% within the first few days of being released.
The Motley Fool's Stock Advisor service has achieved phenomenal results over the years, with an average return of 1,062% since its inception in 2002, compared to the average S&P return of 178%. About 66% of their picks have been profitable, with some stocks doubling or tripling in value each year. Their top 10 stock picks of all time include Nvidia, Netflix, Amazon, Booking Holdings, and Tesla.
The company publishes articles explaining the rationale behind their stock recommendations, using financial metrics such as profitability and liquidity. They also provide portfolio guidance and investing basics education.
Reviews of The Motley Fool on Trustpilot are mixed, with an average rating of 3.1 to 3.3 out of 5 stars. Some reviewers praise the company for its valuable insights and resources, while others criticize it for aggressive marketing and upsells.
In conclusion, while The Motley Fool has a long track record of successful stock recommendations, it is important for investors to do their own research and make informed decisions that align with their financial goals and risk tolerance.
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Motley Fool's customer service
Motley Fool Australia provides newsletters and reports offering share tips and portfolio guidance. They also cover investing basics education and ASX stock market news. Motley Fool launched its Australian presence in 2011 and has since grown to reach over 1 million Australians.
Reviews of Motley Fool Australia's customer service are mixed. Some customers praise the service, citing helpful and efficient support, informative content, and good returns on investments. One customer commends the team for being understanding and helpful during the cancellation process.
However, other reviews highlight issues with the service. Some customers complain about losing money by following Motley Fool's investment advice and recommendations. There are also criticisms of excessive marketing emails and difficulties cancelling subscriptions. Additionally, some customers report issues with logging in and poor customer support.
Overall, while some customers have had positive experiences with Motley Fool Australia's customer service, others have encountered problems with the service, including a lack of transparency and ineffective support.
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Motley Fool's marketing strategies
The Motley Fool is a private financial and investing advice company based in Alexandria, Virginia. It was founded in July 1993 by co-chairmen and brothers David Gardner and Tom Gardner, and Todd Etter and Erik Rydholm. The company employs over 300 people worldwide.
The name “Motley Fool” is taken from Shakespeare's comedy "As You Like It". It references the one character – the court jester – who could speak the truth to the Duke without having his head chopped off. In 1994, The Motley Fool published a series of statements online promoting a non-existent sewage-disposal company. The messages, which were an April Fool's joke designed to teach a lesson about penny stock investing, garnered widespread attention, including an article in The Wall Street Journal.
In 1996, David and Tom Gardner published The Motley Fool Investment Guide, which ranked on bestseller lists for The New York Times and Bloomberg Businessweek. In 1997, the Motley Fool's online presence moved from AOL to its own domain, Fool.com, where it continued to provide investment advice under an advertising-based revenue model. In 1999, the Motley Fool publicized their "Foolish Four" method of systematic trading, adapted from the Dogs of the Dow method for selecting stocks from the Dow Jones Industrial Average based on high dividend yield.
Journalist Jason Zweig criticized the Foolish Four method in 1999, describing it as a sensible strategy but questioning the effectiveness of using needlessly complicated mathematical formulas. In February 2002, The Motley Fool shifted to a subscription-based business model, launching its Stock Advisor program offering subscribers monthly stock picks and premium investment education.
The Motley Fool provides leading insight and analysis about stocks, helping investors stay informed. They have a clear marketing strategy that focuses on their most profitable products and services. Their marketing plan includes the company's value proposition, brand messaging, and customer demographics that shape their campaigns. The Motley Fool uses marketing tactics that have proven successful over decades of testing, such as sending emails with urgent investment opportunities to entice and hold investors' attention.
The company also has a strong online presence, with a certified Twitter page and a website that offers various resources and educational information, especially for new investors. They release new stock picks every Thursday, encouraging consistent investing every month and staying invested for at least five years, promoting a "'get rich slowly" approach.
Reviews of The Motley Fool Australia on Trustpilot are mixed, with an average rating of 3.1/5 stars. Some reviewers praise the company for its great service, content, and investment opportunities, while others criticise its marketing tactics and claim to have lost money following their recommendations.
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Frequently asked questions
The Motley Fool is rated ""Average" with 3.1-3.3 / 5 stars on Trustpilot. While some reviewers praise the service for its helpful content and efficient customer support, others criticise it for sending too many promotional emails and providing poor investment advice. The Motley Fool has been described as promoting a "get rich slowly" approach, which involves consistent monthly investments and long-term commitment.
The Motley Fool offers a range of content, including newsletters, reports, share tips, portfolio guidance, educational materials, and investing basics. They also provide market analysis and news, specialising in ASX dividend-paying stocks and growth stocks.
The Motley Fool recommends holding stocks for at least five years, claiming that this leads to better performance. They focus on picking a few stocks each year that experience significant growth, which offsets the less successful picks. Their strategy involves investing in dividend-paying stocks and growth stocks with market-beating potential.
The Motley Fool offers a basic subscription that provides access to investing advice. However, users have reported receiving numerous promotional emails encouraging them to upgrade to more expensive services. The exact pricing and subscription options may vary, but one reviewer mentioned a $99 introductory offer for new subscribers for 12 months.
Reviews for The Motley Fool Australia are mixed. Some people have lost money following their recommendations, while others have achieved financial gains and praised the company for its helpful content and efficient customer support. There are criticisms of frequent upselling and spam emails, as well as concerns about the quality of their investment advice.
