Ruqayyah Snyder
The brand of toothpaste Macleans was introduced by New Zealand-born businessman Alex C. Maclean in 1919. After moving to Australia following the gold rush, Maclean launched his own brand for chemists, where he invented a tube-printing operation that allowed different chemists' names to be printed on own-brand toothpastes in small batches. Today, Macleans is manufactured by Haleon and is marketed and sold in Australia and New Zealand.
| Characteristics | Values |
|---|---|
| Brand | Macleans |
| Manufacturer | Haleon |
| Previous Manufacturer | GlaxoSmithKline |
| Founder | Alex C. Maclean |
| Year Introduced | 1919 |
| Country of Origin | Australia |
| Current Country of Manufacture | Australia |
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What You'll Learn
Macleans Protect toothpaste is made in Australia
The MACLEANS "Protect" Toothpaste is 100% Australian-made and is available at Coles for $1.30 for a 170g tube. It is manufactured in Ermington, Sydney, NSW, 2115, Australia, by the multinational company GlaxoSmithKline Pharmaceuticals Ltd.
Macleans is a brand of toothpaste with a long history, introduced in the UK in the 1930s by the Maclean's Company. The brand was eventually purchased by GlaxoSmithKline, which added an antibacterial agent to the toothpaste in 1987, making it the first to do so. The brand has since been innovative, launching the first mainstream whitening toothpaste in 1995 and a toothbrush with over 1800 bristles in 1997.
The Macleans "Protect" toothpaste is one of the few remaining toothpastes still made in Australia, with many other brands now produced overseas. For example, Colgate is now made in China, Vietnam, and India, while AIM toothpaste is made in India, and Challenger-brand (Reject Shop) is made in China.
By choosing the Macleans "Protect" toothpaste, consumers can support Australian jobs and the local economy, even though the profits from the sales go to the multinational company, GlaxoSmithKline. This is still preferable to giving money to multinationals that do not support any local jobs.
In addition to its Australian-made "Protect" variant, the Macleans brand also offers other types of toothpaste, including Fresh Mint, White & Shine, and Whitening, as well as the Ice Whitening Gel and Milk Teeth varieties for children.
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The brand was introduced by a New Zealand-born businessman
Maclean's was first introduced in the United Kingdom in the 1930s and was sold in Woolworths stores, marking a significant distribution achievement as the retailer had previously only stocked Colgate toothpaste. In 1938, the brand was acquired by the Beecham Group, which would later become part of GlaxoSmithKline (GSK). Today, Maclean's toothpaste is manufactured by Haleon and sold in various countries, including Australia and New Zealand.
Maclean's has continued to innovate in the decades since its establishment, becoming the first brand to introduce an antibacterial agent into its toothpaste in 1987 and launching the first mainstream whitening toothpaste in 1995. The brand has also expanded its product line to include toothbrushes, with one variety featuring over 1800 bristles.
While Maclean's toothpaste is now produced by a multinational company, its Australian-made variant, the "Protect" toothpaste, is still available in the country and provides local jobs. This has been a selling point for some consumers who prefer to support Australian-made products and contribute to the local economy.
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It was first introduced in Great Britain
The Maclean's toothpaste brand was introduced in the 1930s in Great Britain by the Maclean's Company. The company was founded by New Zealand-born businessman Alex C. Maclean in 1919 during the post-First World War era of consumerism in Great Britain. Maclean's was initially a family business called Maclean's Limited and Beecham (now GlaxoSmithKline), with roots dating back to the 19th century.
Maclean moved to Australia after the gold rush and later settled in the United States in the early 1920s, where he worked as a corset salesman before launching his own brand for chemists. He invented a tube-printing operation that allowed different chemists to print their names on small batches of toothpaste. In 1923, Maclean hired a flight chemist, Walter McGeorge, who helped develop a range of products and laid the foundation for Maclean's transition into scientific medicine.
In the early 1930s, Maclean's Company scored a significant victory when Woolworths began stocking their toothpaste, marking a shift from solely selling Colgate toothpaste. This success led to the Beecham Group's acquisition of Maclean's in 1938. Over the years, Maclean's has been at the forefront of innovation in the toothpaste market, being the first to introduce an antibacterial agent in 1987 and a whitening variety in 1995. The brand has also introduced bicarbonate of soda in its toothpaste and launched a toothbrush with over 1800 bristles in 1997.
Today, Maclean's toothpaste is manufactured by Haleon and is available in various types, including Fresh Mint, White & Shine, and Whitening. The brand has a strong presence in Nigeria, with over 40 years of heritage in the country. In Australia, the "Protect" variant of Maclean's toothpaste is made in Ermington, Sydney, by GlaxoSmithKline Pharmaceuticals Ltd, a multinational company.
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It's now marketed in Australia and New Zealand
The Macleans toothpaste brand has a long history that dates back to the post-First World War era of consumerism in Great Britain. It was introduced in 1919 by New Zealand-born businessman Alex C. Maclean, who had moved to Australia after the gold rush. Today, Macleans is manufactured by Haleon, a multinational company that also produces other oral care products such as Aquafresh.
While the brand was initially introduced in Great Britain, it is now marketed in various countries, including Australia and New Zealand. In Australia, the "Protect" variant of Macleans toothpaste is available and is marketed as being 100% Australian-made. It is manufactured in Ermington, Sydney, NSW, by GlaxoSmithKline Pharmaceuticals Ltd, a multinational company.
Macleans "Protect" toothpaste has been a popular choice for some consumers who prefer to support Australian-made products and local jobs. It is available at Coles for a competitive price, providing an affordable option for those seeking an Australian-made toothpaste.
The brand has a strong presence in Australia and New Zealand, and its availability in these markets ensures that consumers have access to a range of oral care options that suit their needs and preferences. Macleans has established itself as a trusted brand in these regions, offering quality and innovative products that contribute to the overall oral health and well-being of its users.
Macleans has continuously evolved and adapted to meet the changing needs and demands of consumers in Australia and New Zealand. With its commitment to innovation and focus on oral care, the brand has become a staple in households across these regions, contributing to its lasting success and recognition.
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It was purchased by the Beecham Group in 1938
The Macleans toothpaste brand was introduced by New Zealand-born businessman Alex C. Maclean in 1919. Alex C. Maclean moved to Australia after the gold rush, then moved to the United States in the early 1920s to become a corset salesman. In 1923, Maclean hired a flight chemist, Walter McGeorge, who helped the company develop a range of merchandise and set the foundation for Macleans' transition into scientific medicine.
In 1938, Macleans was purchased by the Beecham Group. The Beecham Group, which would later become GlaxoSmithKline, was a British multinational company. The acquisition of Macleans added to Beecham Group's portfolio of health and hygiene products.
Macleans has been sold in various countries, including the United States until the early 1980s. Today, it is primarily marketed in Australia and New Zealand. The brand has a strong heritage in Nigeria, with over 40 years of presence in the country.
Macleans is currently manufactured by Haleon, a spin-off of GlaxoSmithKline. The brand has continued to innovate, introducing an antibacterial agent in 1987 and launching a whitening variety in 1995, making it the first mainstream toothpaste to whiten teeth.
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Frequently asked questions
Yes, the Macleans "Protect" toothpaste is made in Ermington, Sydney, NSW, Australia by GlaxoSmithKline Pharmaceuticals Ltd.
Yes, the brand has been marketed and sold in Australia and New Zealand for many years.
Natural ingredients in Macleans toothpaste include eucalyptus, sage, and peppermint oil, with antibacterial and antiseptic cleansing agents.
The brand was introduced by New Zealand-born businessman Alex C. Maclean in 1919 in Great Britain. Maclean had moved to Australia after the gold rush and then to the US in the 1920s, where he launched his own brand for chemists.
