
The Cotton On Group, founded by Nigel Austin, is an Australian clothing and stationery company. Starting in 1991, Austin sold acid-washed denim jackets from the trunk of his car in his hometown, southwest of Melbourne. The first Cotton On store opened in Geelong the same year, and by the early 2000s, it had become a staple in Australian wardrobes. Today, the Cotton On Group is Australia's largest value fashion group, with eight brands in 22 countries and over 1,400 stores worldwide.
| Characteristics | Values |
|---|---|
| Founder and majority owner | Nigel Austin |
| Year founded | 1991 |
| First store location | Geelong, Australia |
| Number of stores worldwide | 1,300-1,400 |
| Number of countries | 17-22 |
| Number of brands | 8 |
| Headquarters | Geelong, Australia |
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What You'll Learn

Cotton On was founded in 1991 by Nigel Austin
The Cotton On Group has since expanded to become Australia's largest value fashion group, with eight brands in 22 countries and a team of over 20,000 people. About half of their 1,300 stores are in Australia, while the other half are spread across countries like Singapore, South Africa, and the United States.
The brand has become a staple in Australian wardrobes, offering effortless casual fashion and the latest trends at affordable prices. They are known for making fashion accessible and fun, targeting a young audience with their inexpensive fashion basics, including T-shirts, leggings, sweatpants, shoes, and underwear.
Nigel Austin's success with the Cotton On Group has led him to be featured on the Forbes Australia Rich List, reflecting his significant contribution to the Australian fashion industry and his global impact.
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The first store was in Geelong, Australia
The Cotton On Group, founded by Nigel Austin, is an Australian company that was started in 1991. The first Cotton On store was opened in Geelong, Australia, in the same year. The store was set up in a small space behind a butcher shop run by Nigel Austin's grandfather, and merchandise was sourced from his father, who ran a clothing wholesale and import business. Family members and close friends worked the shop floor and helped behind the scenes.
The brand started by selling acid-washed denim jackets and has since expanded to include other inexpensive fashion basics such as t-shirts, leggings, sweatpants, shoes, and underwear. By the early 2000s, Cotton On had become a staple in Australian wardrobes, known for its effortless casual fashion and the latest trends.
Today, the Cotton On Group has grown to become Australia's largest value fashion group, with eight brands in 22 countries worldwide. The company has over 1,300 stores globally, about half of which are in Australia, with the other half spread across countries like Singapore, South Africa, and the United States.
Cotton On has come a long way from its first store in Geelong, and its success is a testament to the hard work and dedication of Nigel Austin and his team, who continue to drive the company's growth and expansion.
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Cotton On is Australia's largest value fashion group
In the following years, Cotton On established itself as a staple in Australian wardrobes, offering effortless casual fashion and the latest trends at accessible prices. By the early 2000s, the brand had become a well-known name in Australia, known for its fashion basics and quirky stationery. The company's rapid growth can be attributed to its ability to connect with its customers and provide them with the latest trends at affordable prices.
Today, Cotton On has grown into a global fashion empire, with over 1,300 stores in 17 countries and a revenue of approximately $1.4 billion in 2024. About half of these stores are located in Australia, while the other half are spread across various countries, including Singapore, South Africa, and the United States. The company's success has made Nigel Austin a prominent figure in the Australian business landscape, with his net worth significantly increasing over the years.
Cotton On's rapid expansion and success can be attributed to its commitment to making fashion accessible and fun. The company's focus on providing trendy and affordable clothing has resonated with customers worldwide. Additionally, Cotton On has a strong philanthropic arm, the Cotton On Foundation, which further contributes to its success and positive brand image. The foundation has raised over $100 million AUD for children around the world, showcasing the company's commitment to social responsibility.
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The company has over 1,300 stores in 17 countries
Cotton On Group, founded by Nigel Austin, has grown to become Australia's largest value fashion group. The company has over 1,300 stores in 17 countries, with about half of these stores located in Australia. The other half are spread across countries like Singapore, South Africa, and the United States.
The first Cotton On store opened in Geelong, Australia, in 1991. Nigel Austin started selling acid-washed denim jackets from the trunk of his car in his hometown, southwest of Melbourne. The company has come a long way since its early days, now offering inexpensive fashion basics, including T-shirts, leggings, sweatpants, shoes, and underwear, as well as quirky stationery.
Cotton On Group's success can be attributed to its team of over 20,000 passionate individuals, driven by a commitment to providing accessible and fun fashion. The group has eight brands in total, including Cotton On, Supre, Factorie, and Typo.
The company's rapid expansion and broad reach across multiple countries have solidified its presence in the global fashion market. With a focus on value and a dedicated team, Cotton On Group continues to be a prominent player in the industry, offering trendy and affordable options to customers worldwide.
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Cotton On includes brands like Factorie and Typo
Cotton On is an Australian retail company known for its fashion, clothing, and stationery brands. It was first launched in 1991 in Geelong, Australia, and has since expanded to 18 countries, with over 1,500 stores and 22,000 employees.
The Cotton On Group includes several brands, among them are Factorie and Typo, which were both launched in 2007. Factorie is a clothing brand that, along with other Cotton On brands, has been criticized for perpetuating the cycle of overconsumption and extensive waste associated with fast fashion. This criticism is based on the brand's production of large quantities of cheaply made clothing, often using unsustainable materials.
Typo, on the other hand, is a stationery brand that falls under the Cotton On Group. It was also introduced in 2007 and has contributed to the group's success and expansion.
In addition to Factorie and Typo, the Cotton On Group includes other brands such as Cotton On Kids, Cotton On Body, Rubi, Supré, Ceres, and Cotton On Foundation. These brands have helped Cotton On establish itself as a leading retailer, offering a diverse range of products to its customers worldwide.
Despite its success, the Cotton On Group has faced scrutiny for its environmental and ethical practices. While they have implemented policies like the Cotton On Manifesto and an animal welfare policy, they have been criticized for a lack of transparency and evidence of real-world action.
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Frequently asked questions
Yes, Cotton On is Australian-owned.
Nigel Austin is the founder and majority owner of the Cotton On clothing and stationery group.
The first Cotton On store opened in Geelong, Australia, in 1991.
Cotton On has around 1,300-1,400 stores worldwide, with about half of those located in Australia.
Cotton On sells inexpensive fashion basics, including T-shirts, leggings, sweatpants, shoes, and underwear, as well as quirky stationery.











































