Damon Mcknight
Bundaberg Brewed Drinks is an Australian family-owned business that manufactures non-alcoholic beverages and is based in Bundaberg, Queensland. The company was established in 1960 as a bottling and fermenting business and was bought by the Fleming family in 1968. On the other hand, Bundaberg Rum, also based in Bundaberg, Queensland, is owned by Diageo, a British company. The Bundaberg Distilling Company began its operations in 1888 and was sold to Diageo in 2000.
| Characteristics | Values |
|---|---|
| Ownership | Australian family-owned business |
| Year of establishment | 1960 |
| Location | Bundaberg, Queensland, Australia |
| Products | Non-alcoholic beverages, including ginger beer and other carbonated beverages |
| Export market | Over 60 countries |
| Awards | Tripadvisor Travellers' Choice Award (2023 and 2024), Gold in the Mixers category at the Berlin Spirits Competition, Double Gold at the SIP Awards, Gold at the New York International Spirit Awards |
| Brand recognition | High brand recognition both domestically and internationally |
| Parent company | Bundaberg Brewed Drinks Pty Ltd |
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What You'll Learn
Bundaberg Brewed Drinks is an Australian family-owned business
In the beginning, the business was run by a family of four: Mr. and Mrs. Fleming (senior) and their son and daughter, Cliff and Lee Fleming. In 1960, the family purchased a bottling and fermenting business known as Electra Breweries. The company's focus during the 1970s and 1980s was primarily on the local market, with franchised drinks being manufactured and sold in Bundaberg and Maryborough.
The production and distribution of their Ginger Beer expanded in the 1980s, with the product being sold in supermarkets across Australia and New Zealand. This marked the beginning of their journey towards becoming an international brand. In 1995, the company changed its name to 'Bundaberg Brewed Drinks', developing a distinctive brand with a focus on brewing.
Over the years, Bundaberg Brewed Drinks has seen significant growth in sales and brand recognition. The company now exports to over 60 countries worldwide and is most known for its ginger beer and other carbonated beverages. In 2023, the company launched a new state-of-the-art Master Brewery, allowing for increased production and future expansion. The same year, Bundaberg Brewed Drinks was inducted into the Queensland Business Leaders Hall of Fame, and in 2024, the company's founder, Cliff Fleming, was named a Member of the Order of Australia (AM) for his significant service to business and the community of Bundaberg.
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The company was established in 1960 as a bottling business
Bundaberg Brewed Drinks Pty Ltd is an Australian, family-owned business that manufactures non-alcoholic beverages. The company was established in Bundaberg, Queensland, in 1960 as a bottling and fermenting business.
In 1968, Mr. and Mrs. Fleming (senior) and Cliff and Lee Fleming bought the business, then known as Electra Breweries. The company was then run by the multigenerational family. In 1973, Electra Breweries moved operations to its present location at 147 Bargara Road, Bundaberg. During the 1970s and 1980s, the company focused on the local market, manufacturing and selling franchised drinks in Bundaberg and Maryborough.
In 1995, the company changed its name to 'Bundaberg Brewed Drinks', developing a unique, local brand. The well-known 'Brewed to Be Better' promise was also introduced, emphasising the key point of difference for the brand—brewing. The company has since experienced growth in sales and brand recognition, both domestically and internationally.
In 2005, Bundaberg Brewed Drinks opened a tourist facility, the Bundaberg Barrel, in Bundaberg East. Visitors can sample every Bundaberg flavour through an interactive guided tasting session. The Bundaberg Barrel was awarded a Tripadvisor Travellers' Choice Award in 2023 and 2024. The company has also received recognition for its high-quality taste, including awards at the Berlin Spirits Competition, SIP Awards, and New York International Spirit Awards.
In 2022, Bundaberg Brewed Drinks was named the Queensland Exporter of the Year at the Premier of Queensland's Export Awards. The following year, the company launched a new state-of-the-art Master Brewery, allowing for increased production and future expansion. In 2024, Bundaberg Brewed Drinks Founder, Cliff Fleming, was named a Member of the Order of Australia (AM) for significant service to business and the community of Bundaberg.
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Bundaberg Rum is owned by Diageo, a British company
Bundaberg Rum, also known colloquially as "Bundy", is a dark rum produced in Bundaberg, Queensland, Australia. It is owned by Diageo, a British company, after being sold to them in 2000. Diageo is Australia's leading premium spirits company, with a rich history behind it. It is a signatory of the Australian Packaging Covenant, which is a regulatory framework that defines the collective responsibility of governments and businesses in managing the environmental impact of packaging.
The Bundaberg Distilling Company, which produces Bundaberg Rum, began its operations in 1888, and Bundaberg rum was first produced in 1889. The company was inducted into the Queensland Business Leaders Hall of Fame in 2010. Bundaberg Rum is a major sponsor of the Australian Wallabies rugby union team and also sponsors the Bundaberg Rum Rugby Series, the NSW Waratahs, and the NRL Friday Night Football.
In 2014, Diageo decided to relocate the bottling operations of Bundaberg Rum to the western Sydney suburb of Huntingwood, which resulted in job losses in Bundaberg. However, a Diageo spokeswoman clarified that some premium products would continue to be bottled in Bundaberg to ensure the long-term sustainability of the distillery. The Bundaberg Rum distillery is open to visitors for tours, and there is also a museum that offers free samples of Bundaberg Rum products.
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The Bundaberg Barrel is a popular tourist attraction
The Bundaberg Distilling Company, which produces Bundaberg Rum, is also located in Bundaberg, Queensland, Australia. The distillery offers tours of its facility, including a museum that offers free samples of Bundaberg Rum products. The Bundaberg Rum distillery is a popular tourist attraction, with a new $8.5 million visitor centre opening in August 2016.
Bundaberg Brewed Drinks was established in Bundaberg in 1960 as a bottling and fermenting business. In 1968, the business was bought by Mr. and Mrs. Fleming (senior) along with Cliff and Lee Fleming, and it was run by the family. In 1995, the company changed its name to 'Bundaberg Brewed Drinks' and introduced its now well-known 'Brewed to Be Better' promise, highlighting brewing as its key point of difference. Over the years, the company has seen growth in sales and brand recognition, both domestically and internationally. In 2023, Bundaberg Brewed Drinks launched its new state-of-the-art Master Brewery, equipped for future expansion.
The Bundaberg Barrel is a unique tourist attraction that showcases the history and traditions of the Bundaberg Brewed Drinks family business. Visitors can learn about the brewing process, taste a variety of Bundaberg flavours, and purchase merchandise and brews to take home. The interactive and informative nature of the attraction, combined with the popularity of Bundaberg beverages, has contributed to its success and recognition as a popular tourist destination in Queensland, Australia.
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The company exports to over 60 countries
Bundaberg Brewed Drinks Pty Ltd is an Australian family-owned business that brews non-alcoholic beverages. The company was established in Bundaberg, Queensland, in 1960 as a bottling and fermenting business. In 1968, Mr. and Mrs. Fleming (senior) along with Cliff and Lee Fleming, bought the business, then known as Electra Breweries. The company changed its name to 'Bundaberg Brewed Drinks' in 1995, developing a distinctive, local brand with its well-known 'Brewed to Be Better' promise.
Over the years, Bundaberg Brewed Drinks has seen growth in sales and brand recognition, both domestically and internationally. In 2022, the company was named Queensland Exporter of the Year, exporting to over 60 countries worldwide. This success has been driven by its popular range of beverages, including ginger beer and other carbonated drinks. The brand has also embarked on limited-release product collaborations, such as the Whittaker's x Bundaberg Ginger Caramel Chocolate Block and the Bundaberg Ginger Beer Potato Chip with Kettle Chips.
The company's international reach continues to expand, with a $150 million super brewery recently opened in Bundaberg, doubling production and increasing exports. This new facility will help Bundaberg Brewed Drinks to further establish its presence in key markets such as the United States, China, and South Korea.
In addition to its export success, Bundaberg Brewed Drinks has also been recognised for its commitment to sustainability and responsible drinking initiatives. The company has partnered with organisations like the Australian Packaging Covenant Organisation (APCO) to promote sustainable packaging practices and reduce environmental impact. Additionally, through programs like DRINKiQ and DrinkWise, Bundaberg Brewed Drinks raises awareness among consumers in Australia about responsible drinking and helps foster a healthier drinking culture.
With its high-quality products, commitment to sustainability, and expanding global presence, Bundaberg Brewed Drinks continues to fly the flag for Queensland exporters, bringing the taste of Bundaberg to over 60 countries worldwide.
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Frequently asked questions
Bundaberg Brewed Drinks is an Australian family-owned business. It was established in Bundaberg in 1960 and was bought by Mr. and Mrs. Fleming (senior) along with Cliff and Lee Fleming in 1968.
Bundaberg Rum, or "Bundy", is a dark rum owned by Diageo, a British company. The rum is produced in Bundaberg East, Queensland, Australia, by the Bundaberg Distilling Company.
No, Bundaberg Rum and Bundaberg Brewed Drinks are two separate entities. The former is a rum distillery owned by Diageo, while the latter is a family-owned business that produces non-alcoholic beverages.
