Damon Mcknight
There is some debate over whether the hair care brand Aussie is vegan and cruelty-free. Some sources claim that Aussie is cruelty-free, citing PETA's certification of the brand. However, others argue that Aussie cannot be considered cruelty-free because it is owned by Procter & Gamble (P&G), a company that conducts animal testing. While a company can be cruelty-free without being certified, certification is a good indicator of ethical practices. Aussie does not test its finished products or ingredients on animals, but it is also not 100% vegan, as some products contain animal-derived ingredients.
| Characteristics | Values |
|---|---|
| Cruelty-free | Yes, certified by PETA US and Cruelty Free Kitty |
| Vegan | No, some products contain animal-derived ingredients |
| PETA US "Beauty Without Bunnies" program | Included |
| PETA US certified symbol | Bunny |
| Parent company | Procter & Gamble (P&G) |
| P&G cruelty-free status | No |
| P&G vegan status | No |
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What You'll Learn
Aussie hair care is PETA-approved as cruelty-free
In 2019, PETA US certified Procter & Gamble-owned Aussie hair care as cruelty-free. The brand's iconic bottles soon displayed the charity's bunny symbol, indicating that the products were made without testing on animals. PETA USA added Aussie to its "Beauty Without Bunnies" program, which maintains a database of cruelty-free cosmetics, personal care, and household products.
Aussie's cruelty-free certification by PETA means that the brand does not test its finished products or ingredients on animals anywhere in the world, including mainland China. This is despite the fact that Aussie sells its products in China, where animal testing laws have recently been updated.
It is important to note that while Aussie upholds cruelty-free practices, its parent company, P&G, is not cruelty-free and conducts animal testing for some of its products. This has been a point of contention for some, who argue that purchasing Aussie products ultimately funds a company "built on animal suffering."
Aussie's cruelty-free status is also recognized by leading cruelty-free blogs like Cruelty Free Kitty. However, it is important to understand that a company can be considered cruelty-free without being certified, and certification is only one indicator of ethical practices. Leaping Bunny and PETA are the two primary organizations that offer cruelty-free certification.
While Aussie is cruelty-free, it is not 100% vegan, meaning that some of its products may contain animal-derived ingredients. It is important to distinguish between cruelty-free and vegan, as a brand can be cruelty-free without being vegan, and vice versa.
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Aussie is owned by P&G, which is not cruelty-free
Aussie hair care products have been awarded cruelty-free status by PETA. However, Aussie is owned by Procter & Gamble (P&G), which is not a cruelty-free company. P&G is a large global corporation that owns many brands, and it is common for brands to be owned by larger companies in the beauty industry.
P&G is not certified cruelty-free by any organizations, and they do test on animals, either directly, through suppliers, or via third parties. They may also sell products where animal testing is required by law. P&G states that they are working to make animal testing obsolete and have spent over $400 million in partnerships and progress, as well as developing over 50 alternative non-animal testing methods. They have also sponsored the World Congress on Animal Alternatives and received awards for their work in this area.
Some people choose to boycott brands owned by larger companies that test on animals, even if the brand itself is cruelty-free. This is because the profits made by the brand ultimately fund the parent company, which may continue to engage in animal testing. However, others argue that supporting cruelty-free brands owned by larger corporations is still ethical and practical, especially if there are no independent alternatives.
In the case of Aussie, it is important to note that being cruelty-free does not mean a company is also vegan. A company can be cruelty-free without being vegan, and vice versa. Aussie is not 100% vegan, as some of its products contain animal-derived ingredients. Therefore, it is essential to understand the difference between "cruelty-free" and "vegan" when making purchasing decisions.
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Aussie is not 100% vegan
Aussie Hair Care is a popular American hair care brand that was founded by Tom Redmond in 1979. The brand is inspired by Australian ingredients and has gained a reputation for its 3-Minute Miracle Mask.
While Aussie has been certified as cruelty-free by PETA, it is not 100% vegan. This means that while Aussie does not test its finished products or ingredients on animals, some of its products may contain animal-derived ingredients.
A company is considered cruelty-free at the company level, meaning that all of its products must be cruelty-free for the company to be certified as such. However, a company can offer vegan products without all of its products being vegan. If all of a company's products are vegan, we refer to the brand as "100% vegan".
Aussie has recently earned PETA certification, indicating that it does not test its finished products or ingredients on animals anywhere in the world, including mainland China. This certification has been controversial, as Aussie is owned by Procter & Gamble (P&G), a company that conducts animal testing for some of its products.
Some people may choose to boycott Aussie products because of its association with P&G, a company that has been criticized for its animal testing practices. It is important to note that just because a company is cruelty-free, it does not mean that it is vegan, and vice versa.
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Aussie cannot be vegan if it's not cruelty-free
It is important to understand the difference between "cruelty-free" and "vegan". A company is considered cruelty-free at the company level, meaning that it cannot have cruelty-free products unless the entire company is cruelty-free, including its parent company, upholds cruelty-free practices. On the other hand, a company can offer vegan products even if not all of their products are vegan. If all of their products are vegan, the brand is referred to as "100% vegan".
Aussie Hair Care, an American brand inspired by Australian ingredients, has been certified as cruelty-free by PETA US and Leaping Bunny. However, its parent company, Procter & Gamble (P&G), conducts animal testing for some of its products. This means that while Aussie itself may not test on animals, purchasing their products still funds a company that is "built on animal suffering".
Furthermore, Aussie is not 100% vegan, meaning that some of their products contain animal-derived ingredients. Honey and beeswax, for example, are common ingredients in cosmetics and personal care products that are not considered vegan.
Therefore, it can be concluded that Aussie cannot be considered vegan because it is not cruelty-free at the company level, and it also sells products that contain animal-derived ingredients.
It is worth noting that some consumers may still choose to purchase Aussie products because they are inspired by natural, Australian ingredients and the brand takes sustainability initiatives seriously. However, for those who prioritize vegan and cruelty-free practices, Aussie Hair Care would not align with their values.
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Aussie products are inspired by Australian ingredients
Aussie is an American hair care brand inspired by Australian ingredients. It was founded by entrepreneur Tom Redmond in 1979, after he gained over 20 years of experience in the salon industry and fell in love with the ingredients in Australia.
While Aussie is certified as cruelty-free by PETA, it is not 100% vegan, meaning that some of its products contain animal-derived ingredients. For example, beeswax and honey, which are not considered vegan, can be found in some of their products.
Being cruelty-free means that a company does not test its finished products or ingredients on animals anywhere in the world, including mainland China. PETA US will add Aussie to its ""Beauty Without Bunnies" program, which maintains a database of cruelty-free cosmetics, personal care, and household products.
However, it's important to note that the company that owns Aussie, Procter & Gamble (P&G), is not cruelty-free and conducts animal testing for some of its products. This has caused controversy, with some advocating for a boycott of Aussie and any other P&G-owned brands.
Aussie's products are inspired by Australian ingredients, and the brand takes its sustainability initiatives seriously. This includes giving back to the communities where their ingredients are sourced.
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Frequently asked questions
Aussie hair care has been certified as cruelty-free by PETA US and is a part of their Beauty Without Bunnies program. However, some sources claim that since Aussie is owned by P&G, a company that tests on animals, it cannot be considered cruelty-free.
Aussie is not a vegan brand. However, they do offer some vegan products.
A company is “cruelty-free” at the company level, meaning they can’t have cruelty-free products unless the whole company is cruelty-free.
A brand is considered 100% vegan when all of its products are vegan.
