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Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was first launched in the UK in 1970 and is made of chocolate-coated hard caramel. Its unique shape resembles three flattened, intertwined strings. The Curly Wurly has sparked debates among chocolate lovers about the best way to eat it, with some suggesting warming it up and others advocating for refrigeration. While it is a beloved treat for many, there is no indication that it is illegal in Australia or any other country.
| Characteristics | Values |
|---|---|
| Weight | 21.5g |
| Sold by | Cadbury |
| Sold in | Worldwide |
| Launched in | UK in 1970 |
| Flavours | Banana flavour was released in the 1990s |
| Availability | Sold in the UK, Europe and Australia |
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What You'll Learn
Curly Wurly is manufactured by Cadbury and sold worldwide
There is no evidence to suggest that Australian Curly Wurly bars are illegal. In fact, Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was first launched in the UK in 1970 and is still produced and sold in the UK, Europe, and Australia.
The Curly Wurly bar is made of chocolate-coated hard caramel and its shape resembles three flattened, intertwined strings. The design was created by David John Parfitt, a research confectioner at the Cadbury Bournville factory, while experimenting with surplus toffee.
Soon after its launch in the UK, rival confectionery companies launched similar products. For example, Mars introduced a similar bar in Europe in 1972 called "3 Musketeers", which was later renamed "Marathon".
In the US, Cadbury launched the Curly Wurly in 1973, only weeks before Mars launched their own version, also called "Marathon". The Mars version had bright red packaging and was marketed as being 8 inches (20 cm) long.
Today, Curly Wurly bars are still available in various countries, including Australia, where they are sold by the Australian Food Shop. They can also be purchased online through websites like Amazon, which offers packs of 5 x 21.5g Cadbury Curly Wurly bars from England.
Over the years, Curly Wurly bars have featured different designs and flavours in various countries. For instance, Cadbury Australia released a banana-flavoured Curly Wurly in the late 1990s, and the contemporary Australian Curly Wurly has its own unique wrapper.
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The chocolate bar was launched in the UK in 1970
There is no evidence to suggest that Australian Curly Wurlys are illegal. Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was first launched in the UK in 1970 and is still produced and sold in the UK, Europe, and Australia today.
The Curly Wurly was launched in the UK in 1970 by Cadbury. The chocolate bar is made of chocolate-coated hard caramel and its shape resembles three flattened, intertwined serpentine strings. The design was created by David John Parfitt, a long-serving research confectioner at the Cadbury Bournville factory. Parfitt was experimenting with some surplus toffee from another project when he created the Curly Wurly.
The Curly Wurly was an instant hit in the UK, and soon after its launch, similar bars were introduced by rival confectionery companies. These rival bars were likely launched to compete with Cadbury or to act as a spoiler for a future Cadbury launch. For example, Mars introduced a similar bar in Europe in 1972 called the "3 Musketeers", which was later renamed the "Marathon".
The Curly Wurly has a dedicated fan base, particularly in the UK, where it is a nostalgic treat. There are various methods for eating a Curly Wurly, including warming it up first, biting into it, and sucking on it. The chocolate bar has also been marketed with fun and unique designs, such as the "Creepy Wurly Ghost Mobile" wrapper in 1973.
Today, Curly Wurlys are available for purchase worldwide, including in Australia and the UK, where they were first launched over 50 years ago.
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Rival companies introduced similar products
The Curly Wurly is a chocolate bar manufactured by Cadbury, which was launched in the UK in 1970. It is made of chocolate-coated hard caramel and its shape resembles three flattened, intertwined strings. Soon after its launch, rival confectionery companies introduced similar products. These products were either launched to compete with Cadbury or to act as a spoiler for a Cadbury launch.
In Europe, Mars introduced a similar bar in March 1972 called "3 Musketeers". The packaging featured drawings of the titular Three Musketeers. In 1976, the name was changed to "Marathon" to resemble its US counterpart. The German versions were called "3 Musketiere" and "Leckerschmecker", while the Dutch version retained the name "3 Musketeers".
In the US, Mars marketed their version as "Marathon", which was first sold in August 1973, just weeks after the launch of the Cadbury Curly Wurly in the US. The Mars version had bright red packaging with a ruler printed on the reverse, demonstrating that the bar was as long as it claimed. It was discontinued in October 1981.
A Canadian product, known in English as the "Wig Wag", was also available in the 1970s. Additionally, Cadbury Australia released a short-lived banana-flavoured Curly Wurly in the late 1990s.
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$46.99
Mars introduced a similar bar in Europe in 1972
Cadbury's Curly Wurly is a chocolate bar made of chocolate-coated hard caramel. It was launched in the UK in 1970 and is sold worldwide, including in Europe and Australia. The bar's shape resembles three flattened, intertwined strings.
Rival confectionery companies soon introduced similar products to compete with Cadbury's Curly Wurly. Mars, for instance, introduced a similar bar in Europe in March 1972, called "3 Musketeers". The packaging featured drawings of the titular Three Musketeers. The German version was called "3 Musketiere" or "Leckerschmecker", while the Dutch version retained the "3 Musketeers" name.
In 1976, Mars changed the recipe of their European bar to resemble the US Marathon bar more closely. The US Marathon bar was different from the UK Marathon bar, which was a chocolate-covered peanut bar that was renamed Snickers in 1990.
Cadbury also introduced variations of the Curly Wurly in different countries, including a short-lived banana-flavoured Curly Wurly in Australia in the late 1990s.
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Cadbury Australia released a banana-flavoured Curly Wurly in the 1990s
Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide. It was first launched in the UK in 1970 and is made of chocolate-coated hard caramel. Its shape resembles three flattened, intertwined serpentine strings.
In the 1990s, Cadbury Australia released a banana-flavoured Curly Wurly. This variation on the classic chocolate bar added a banana flavour to the chocolate and caramel. It is not clear how long this flavour remained on the market, but it seems that it was a limited edition, as only the original Curly Wurly is available today.
The Curly Wurly has a dedicated fan base, with some people warming the chocolate bar in their jacket pocket to soften the caramel and chocolate before eating. Others place the bar in the fridge to harden it and then slap it down on a countertop, causing it to shatter into bite-sized pieces.
The Curly Wurly has inspired strong opinions about the correct way to eat it, with some creative methods being shared online. Some people prefer to avoid the mess altogether and opt for a similar chocolate bar, such as a Chomp or Freddo.
Despite the variations in consumption techniques, the Curly Wurly remains a beloved chocolate bar, with worldwide delivery available to satisfy cravings for this unique treat.
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Frequently asked questions
No, they are not illegal. Curly Wurly is a brand of chocolate bar manufactured by Cadbury and sold worldwide.
It is a chocolate bar with a caramel centre, resembling three flattened, intertwined strings.
There are various methods, including pulling the wrapper back and biting it, then tipping the loose pieces into your mouth. Alternatively, you can warm it up first to soften the caramel and chocolate, but be careful not to let it melt!
You can buy them online from websites such as Amazon and The Australian Food Shop, and they are also available in physical stores worldwide.
Yes, several rival confectionery companies have launched similar products, including Mars, which introduced a similar bar called "3 Musketeers" in Europe and "Marathon" in the US.
