
A cover letter is a crucial component of your job application, serving as your first introduction to a potential employer. It should be a well-crafted, concise document that showcases your suitability for the role and highlights your skills, experiences, and achievements. The cover letter is your opportunity to express genuine interest in the role and demonstrate your knowledge of the company, its values, and its culture. This letter should be tailored specifically to the job and organisation, with a clear structure and professional language. It should also be free of errors and formatted consistently with your other application documents.
| Characteristics | Values |
|---|---|
| Introduction | Introduce yourself and your skills in a unique way. |
| Explain where you are in your career and where you want to go next. | |
| Express your enthusiasm for the job and the company. | |
| Structure | Include your contact information at the top. |
| Address the hiring manager by name. | |
| Keep it to one page. | |
| Use a professional font. | |
| Avoid graphics and quirky fonts unless applying for a creative role. | |
| Keep it succinct. | |
| Content | Highlight your qualifications, skills, and experiences that make you a good fit for the role. |
| Detail what you can bring to the role. | |
| Align your personal values with the company culture. | |
| Showcase your soft skills. | |
| Demonstrate your personality. | |
| Show your genuine interest in the role. | |
| Sum up your enthusiasm for the role and how you can contribute to the company. | |
| Suggest next steps in the process and thank the reader. |
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What You'll Learn

Structure and format
A cover letter is a formal, one-page document that accompanies your resume when applying for a job. It should be written using professional language and structured paragraphs.
- Contact Information: Include your name, address, phone number, and email, followed by the date and the employer's contact information.
- Salutation: Address the hiring manager by name if possible. Use "Dear Sir or Madam" only if you cannot find the hiring manager's name.
- Opening Paragraph: Express your enthusiasm for the job and the company, and briefly mention how you heard about the opportunity. You can also write an opening that explains where you are in your career and where you want to go next.
- Middle Paragraph(s): Highlight your qualifications, skills, and experiences that make you a good fit for the role. Use specific examples to demonstrate your achievements and align your values with the company's culture. Focus on what you can contribute to the organisation rather than what you expect from them.
- Closing Paragraph: Reiterate your interest in the role, thank the employer for considering your application, and suggest a next step, such as a meeting or interview.
- Complimentary Close and Signature: End with a professional sign-off, such as "Sincerely," followed by your full name.
Keep your cover letter concise and succinct. It should be a maximum of five paragraphs and only take up one page. Use a clear layout and a professional font (e.g., Arial, Calibri) to make it easy to read.
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Alignment with company culture
When applying for a job in Australia, a cover letter is often required to introduce your application and explain your reasons for applying for the job. It should highlight your suitability for the role and demonstrate your genuine interest in the company and the role.
To showcase your alignment with the company's culture, you must first understand the company's culture. Research the company's website, social media, blog, and reviews to understand their tone, values, goals, and challenges. Look at the bio pages of employees, do they have a professional or quirky tone? Do they emphasise their achievements or their hobbies and interests?
Once you have a grasp on the company's culture, you can start to infuse it into your cover letter. Match your tone and language to theirs. If they are formal and professional, your cover letter should be too. If they are more relaxed and informal, reflect that in your writing.
Now, express how your personal and professional goals align with the company's mission and vision. For example, if the company values teamwork and collaboration, discuss your experiences working in close-knit teams and your commitment to creating a harmonious workplace. If innovation is important to them, mention a project you've worked on that demonstrates your innovative capabilities.
You can also mention specific aspects of their culture that resonate with you. For instance, if they frequently do team lunches, express your foodie side and offer some restaurant suggestions. If they are involved in initiatives that you feel connected to, mention this and explain why.
Remember to be genuine and let your true colours shine. This is your chance to showcase your alignment with the company's culture and show that you are not just looking for any job, but a meaningful partnership.
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Showcasing soft skills
Soft skills, or "people skills", are personal attributes that relate to how you work and interact with others. These include teamwork, communication, positive attitude, and adaptability. While soft skills are harder to demonstrate than hard skills, they are just as important to employers.
- Use the job description to identify the soft skills that are important to the hiring manager. Then, tailor your cover letter to highlight these qualities. For example, if the job description mentions strong organizational skills, you can showcase this soft skill by telling a concise story in your cover letter. Describe a situation where you had to juggle many small but critical details, such as creating a new set of Excel spreadsheets to track attendance as the secretary of a fencing club.
- Use dynamic action verbs like "collaborated", "motivated", "managed", and "analysed" to convey your points and add an air of professionalism. You can also include skill keywords such as "analysed", "quantified", "utilised", "planned", "programmed", "designed", "created", "built", "wrote", "taught", and "trained".
- If you lack work experience, highlight your positive attitude, eagerness to do a good job, and ability to learn. Employers often prefer candidates who are enthusiastic and willing to learn over those who are experienced but uninspired. Use terms like "helpful", "fast-learner", "friendly", "hardworking", "self-motivated", "professional", "dedicated", or "passionate" to showcase your soft skills.
- Include a mixture of soft skills, hard skills, and technical skills in your cover letter. Hard skills refer to concrete knowledge or abilities required to perform a task, such as computer proficiency. Technical skills are ultra-specialized hard skills, such as programming in HTML, CSS, or SQL. By including a variety of skills, you can paint a clearer picture of your work style and how you interact with others.
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Expressing genuine interest
Opening Paragraph:
The opening paragraph is your opportunity to grab the reader's attention and make a strong first impression. Begin by expressing your enthusiasm for the role and the company. For instance, you could write something like, "I am writing to express my keen interest in the position of [Job Title] at [Company], as I strongly believe my skills and experiences align with the company's values and the role's requirements." This initial expression of interest will set the tone for the rest of your cover letter.
Personal Connection and Alignment:
In the following paragraphs, elaborate on why you are interested in the role and how you connect with the company's values and culture. Discuss specific aspects of the company that resonate with you and how your personal values align with theirs. For example, you might write, "I am particularly drawn to [Company's] commitment to sustainability and corporate social responsibility, as I strongly believe in the importance of businesses taking a proactive role in addressing social and environmental issues." By demonstrating this alignment, you showcase your genuine interest and fit for the organisation.
Highlighting Specific Role Excitement:
Throughout your cover letter, emphasise specific aspects of the role that excite you and relate them back to your skills and attributes. For instance, you could write, "I am particularly enthusiastic about the opportunity to utilise my creative problem-solving skills in [Company's] dynamic innovation initiatives. With my background in design thinking and passion for innovation, I believe I can contribute fresh ideas and collaborate effectively within your cross-functional teams." This shows that you have a clear understanding of the role and how your strengths can contribute to their specific goals.
Closing Paragraph:
In the closing paragraph, reiterate your enthusiasm for the role and express your interest in contributing to the company's success. For example, "I am confident that my skills and experiences closely align with the requirements of this role, and I am eager to contribute my expertise to [Company's] ongoing success and innovative endeavours. Thank you for considering my application, and I look forward to the opportunity to discuss how my qualifications can further benefit your team." This final expression of interest leaves a lasting impression and encourages the reader to take the next steps in the hiring process.
Remember, expressing genuine interest is not just about stating your enthusiasm but also demonstrating that you have researched the company and understand how your skills and values align with their goals and culture. This will help you stand out as a motivated and engaged candidate.
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Proofreading and editing
Spelling and Grammar
Use a spell checker to identify any misspelled words. Also, pay attention to grammar and punctuation. Read your letter aloud to catch any errors or awkward phrases. Ask a friend or colleague to review your letter, as a fresh pair of eyes can often spot mistakes you may have missed.
Consistency and Formatting
Ensure your formatting is consistent throughout the letter. Use a professional font, such as Arial or Calibri, and avoid ornate or difficult-to-read fonts. Keep your cover letter to one page, and aim for no more than five paragraphs.
Alignment with Job Requirements
Carefully review the job advertisement and highlight the keywords used to describe the skills, training, and experience required for the role. Ensure your letter aligns with these requirements. Demonstrate how your qualifications, skills, and experiences make you a good fit, using specific examples to illustrate your suitability.
Tone and Language
Use professional language throughout your letter. Avoid overly casual phrases and slang. Maintain a positive and enthusiastic tone that reflects your interest in the role and the organisation.
Accuracy of Information
Double-check all the information you've provided, including your contact details, the addressee's details, and the organisation's information. Ensure that any claims you make about your skills, qualifications, or experiences are accurate and consistent with what's listed in your resume.
Remember, proofreading and editing are essential steps to ensure your cover letter is polished and professional. It's worth spending time on these processes to make a strong impression on potential employers.
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Frequently asked questions
A cover letter is a personal introduction in a professional setting. It should highlight your suitability for the role and demonstrate your personality. It should also explain why you are the right person for the job and what you can contribute to the organisation.
A cover letter should include your contact information, such as your name, address, phone number, and email address. It should also include the date and the employer's contact information. You should address the hiring manager by name if possible and express your enthusiasm for the job and the company. It should also highlight your qualifications, skills, and experiences that make you a good fit for the role.
A cover letter should be written using professional language and structured paragraphs. It should be formatted with a clear structure and layout, making it easy to read. It should also be concise, with a maximum of five paragraphs, and only take up one A4 page.











































