
Amazon's FBA service has been a game-changer for e-commerce businesses, with more and more sellers choosing to import goods from China to Australia. There are several steps to follow when importing from China to Australia using Amazon FBA. First, decide on the products and source them from China. Then, purchase a UPC code and take product photos for your listings. Next, set up your product on Amazon and ensure it's ready to be fulfilled by Amazon. After that, book your shipment, enter customs information, and schedule a pickup or drop-off. You can use Amazon SEND for competitive shipping rates and end-to-end shipping solutions, including customs clearance. When shipping from China to Australia, be mindful of the challenges, such as customs duties, shipping costs, insurance, and specific packaging and shipping requirements.
| Characteristics | Values |
|---|---|
| Shipping solutions | Air or Ocean |
| Air service | Small Parcel Deliveries (SPDs) |
| Ocean service | Less-than-container load (LCL) |
| Shipping method | Depends on budget, product type and location of FBA warehouses |
| Shipping time | 32-38 days to Los Angeles |
| Customs duty | 5% of the value of goods in AUD |
| Additional costs | 10% GST, insurance, shipping costs |
| Shipping rates | Competitive |
| Customs clearance | Handled by SEND partnered carrier |
| Dangerous goods | Prohibited |
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What You'll Learn

Using Amazon SEND
Amazon Simple, Easy, Necessary, and Delicious (SEND) is a program that allows you to ship eligible cargo from China directly to Amazon fulfilment centres in Australia. This service is available for sellers that use Fulfilment by Amazon (FBA) or Multi-Channel Fulfilment.
Amazon SEND offers two shipping solutions: Air or Ocean. When using the Amazon SEND air service, you can send small parcel deliveries (SPDs) from China to fulfilment centres in Australia. SPDs are for items packed in individual boxes, with each box labelled for delivery.
The Amazon SEND Ocean service allows you to send less-than-container load (LCL) shipments from China to fulfilment centres in Australia. LCL shipments involve consolidating your cargo with inventory from other Amazon sellers. By sharing a container, you can ship the right amount of inventory without waiting to fill an entire container.
To use Amazon SEND, you must enter an agreement with the SEND carrier. For air shipments, the carrier is JiuFang. Once you book your shipment, you will enter customs information and schedule a pickup or drop-off with the carrier. You can either drop off your shipment at a nominated collection point or have the carrier pick it up according to the pickup schedule. The partnered carrier will handle customs clearance at both the origin and destination on your behalf, and you will be charged for any customs duty. Dangerous goods are prohibited from being shipped using the Amazon SEND program.
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Air or Ocean freight
When shipping from China to Amazon Australia, you have two options: air freight or ocean freight. The best option for you will depend on factors such as budget, the type of product you're shipping, and the volume of your shipment.
Air Freight
Air freight is the quickest way to ship products from China to Australia, with shipments taking between two and eight days on average. Some shipments can be completed in as little as two days, while standard air freight generally takes around 8-10 days. Express shipping can be completed within one to three days, making it ideal for urgent, time-sensitive, or high-value deliveries. Air freight is also a good option if your product has a short shelf life or if it needs to arrive in Australia by a specified date. However, air freight is the most expensive way to ship freight internationally, so it may not be suitable if you're working with a tight budget.
Ocean Freight
Ocean freight is a cost-effective option for bulk shipments, with sea freight rates starting at $800 for a 20-foot container and $1,500 for a 40-foot container. However, it is much slower than air freight, with shipping times ranging from 12 to 62 days. Ocean freight is a good option if you have a large consignment that is unsuitable for shipping via air freight due to weight or size constraints. It is also a good choice if your delivery deadline is not urgent, as you can save money by sharing a container with other Amazon sellers.
Factors Affecting Shipping Times
Regardless of the shipping method you choose, several factors can impact the speed of your shipment, including weather conditions, port congestion, customs delays, and the efficiency of your logistics provider. To mitigate potential delays, monitor weather patterns, choose less congested ports, ensure your shipping documentation is accurate, and work with a reliable freight forwarder who understands your shipping needs.
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Customs clearance
Understanding Customs Clearance:
Choosing a Partnered Carrier:
When shipping from China to Amazon Australia, you will typically work with a partnered carrier, such as Amazon SEND. These carriers are experienced in handling international shipping and can facilitate customs clearance at both the origin (China) and destination (Australia). They will guide you through the process and ensure your shipment complies with the regulations of both countries.
Providing Accurate Information:
It is essential to provide accurate and comprehensive information about your shipment to the partnered carrier. This includes details such as the type of goods, their quantity, value, and any relevant documentation. The carrier will use this information to complete the necessary customs declarations and ensure compliance with customs regulations.
Customs Duties and Taxes:
When shipping goods from China to Australia, you will likely need to pay customs duties and taxes. In Australia, goods valued at AUD 1,000 or above are typically subject to a 5% customs duty and a 10% Goods and Services Tax (GST). These charges must be paid before the goods are cleared and released by customs officials. The partnered carrier will usually pay these duties on your behalf and then charge you for the same.
Self-Assessed Clearance Declaration:
If your goods reach Australia by air or sea cargo, they must be accompanied by a Self-assessed Clearance Declaration. This declaration is usually completed by the cargo company for a nominal fee. It is a crucial step in the customs clearance process and ensures that your shipment complies with Australian import regulations.
Additional Considerations:
It's important to be mindful of potential delays in the customs clearance process. These delays can impact your original delivery estimates. Additionally, some countries may require the importer of record to provide identification, such as a passport or Tax ID, before releasing the shipment. Ensure that you are aware of the specific requirements of the destination country.
In summary, customs clearance is a critical aspect of shipping from China to Amazon Australia. By choosing a reputable partnered carrier, providing accurate information, understanding customs duties and taxes, and completing the necessary declarations, you can navigate the customs clearance process effectively and ensure compliance with the regulations of both China and Australia.
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Packaging and labelling
Packaging:
Firstly, it is important to understand the specific packaging requirements set by Amazon. These requirements vary based on the type of product being shipped. Ensure that you have comprehensive knowledge of Amazon's guidelines for packaging, which may include specifications for box dimensions, weight limits, and the use of specific packing materials.
When preparing your shipment, use high-quality packaging materials that can withstand the rigours of international transport. This includes utilising sturdy boxes, secure packing tape, and adequate cushioning materials such as bubble wrap or foam to protect your products from damage during transit.
If you are using a freight forwarder or supplier to package your shipments, ensure they are well-versed in Amazon's packaging guidelines. Clear instructions and regular communication with your packaging partners can help ensure compliance with Amazon's standards.
Labelling:
Accurate and clear labelling is essential for successful shipping. Amazon's shipping labels must be affixed correctly to each package. These labels contain vital information such as barcodes, product details, and shipping destinations, enabling seamless tracking and delivery.
When creating your shipping labels, follow Amazon's guidelines for label size, format, and placement. Ensure that the labels are securely attached to the packages and easily visible. Labels should include the necessary shipping information, such as the sender's address, recipient's address, and any relevant barcodes or tracking numbers.
Amazon's Send to Amazon Workflow feature offers convenience by allowing you to add shipping information and print shipping labels directly. Take advantage of this automated system to streamline your labelling process and ensure accuracy.
In addition to standard labelling requirements, there may be specific labelling needs for certain types of products, especially those that are regulated or considered hazardous. Familiarise yourself with any special labelling requirements that may apply to your product category.
By following these packaging and labelling instructions, you can help ensure a smooth shipping process and avoid potential delays or issues with Amazon accepting your inventory at their fulfilment centres. Accurate and compliant packaging and labelling play a crucial role in the successful delivery of your goods from China to Amazon Australia.
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Costs and insurance
The cost of shipping goods from China to Amazon Australia is influenced by several factors, including the type of goods, mode of transport, dimensional weight of the cargo, distance to the destination, location, size, and shipping mode.
Amazon SEND offers competitive shipping rates for sellers that use Fulfillment by Amazon (FBA) or Multi-Channel Fulfillment for small parcel deliveries or LTL cargo from eligible locations in China to Amazon fulfilment centres in Australia. Amazon SEND offers two shipping solutions: Air or Ocean. Small Parcel Deliveries (SPD) are for items packed in individual boxes with shipping boxes individually labelled for delivery. Less-than-container load (LCL) shipments consolidate inventory from other Amazon sellers to save time at the destination.
Shipping by air is generally faster but more expensive than shipping by sea. Air cargo can be split into two categories: standard air freight, which takes around 8-10 days, and express freight, which is more expensive and can be delivered overnight. The cost of air cargo depends on factors such as the type of goods, size of the shipment, and whether express delivery is required.
Sea freight is a more economical option for shipping large quantities of goods but is slower. For a few boxes or pallets, China Post, a courier, or a logistics company may be suitable. For larger shipments that fill or partially fill a sea container, a shipping agent or freight forwarder is recommended.
Other costs to consider when shipping goods to Australia include import duties and taxes. For goods valued under AUD 1,000, no customs duties or taxes apply. For goods valued above AUD 1,000, customs duties and taxes, including a 5% duty and a 10% GST, will be charged. A customs clearance fee of AUD 120 per shipment is also applicable.
Insurance is another important consideration when shipping from China to Australia. Winsky Freight offers high-quality insurance for shipping from China to Australia, with an insurance rate as low as 0.3% of the goods' commercial value. However, it is important to note that fragile products are not covered by cargo insurance, so ensuring secure packaging is crucial.
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Frequently asked questions
The fastest way to ship your products is through air freight. You can use Amazon SEND to ship eligible air cargo from China directly to Amazon fulfilment centres in Australia.
Amazon SEND is an Amazon Program to help with your international inbounding needs. You can contract with an external third party, being a partnered carrier, to handle end-to-end shipping from customs clearances to delivery to the Amazon fulfilment centre.
For most products imported into Australia, the customs duty is 5% of the value of the goods in AUD. On top of this, most goods are subject to 10% GST. You will also need to factor in insurance and shipping costs.
Before you can send products to Amazon FBA, you need to ensure they are set up to be fulfilled by Amazon. Go to 'Inventory' in the Amazon Seller Central menu and click 'Manage All Inventory'. Click on the 'Edit' button next to any of the listed products and select 'Change to Fulfilled by Amazon'. You’ll then be prompted to add inventory details, review the shipping plan and download shipping labels.






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