
Austrians are known for their sense of style and pride in their appearance, so if you want to dress up as an Austrian, there are a few things to keep in mind. Firstly, the traditional Austrian attire, the Dirndl for women and Lederhosen for men, is still worn during festivals and special occasions, particularly in the countryside. However, for everyday wear, Austrians tend to dress in a blend of casual and formal elements, with a focus on practicality and sophistication. The key is to strike a balance between comfort and style, with a neat, conservative, and never ostentatious look. In terms of footwear, comfortable and practical shoes are always in fashion, so avoid sandals and opt for a trendy pair of sneakers or boots with good support and rugged soles if you plan on navigating the cobblestone streets. When attending cultural events or dining at high-end restaurants, it is customary to dress up, with formal attire expected at the theatre or a concert and semi-formal wear for restaurants. Lastly, when visiting Austria, be mindful of the cold winters and mild summers, and always dress in layers to navigate the temperature changes throughout the day.
| Characteristics | Values |
|---|---|
| Traditional attire | Dirndl for women and Lederhosen for men |
| Clothing style | Blend of traditional and modern styles |
| Clothing fabric | Lightweight, breathable, and comfortable |
| Clothing colours | Dark colours, earth tones |
| Clothing fit | Well-fitted |
| Accessories | Hats, gloves, scarves, wooden shoes, decorative belts |
| Footwear | Comfortable and practical shoes, boots with soft rubber soles |
| Dressing style | Conservative, sophisticated, neat, and tidy |
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What You'll Learn

Traditional Austrian clothing
Austrians are known to take great pride in their appearance and presentation, and generally dress in a sophisticated, fairly conservative way. In Vienna, it is considered smarter to dress up than down, as tourists tend to stand out in casual clothing. For men, a collared shirt, well-fitting earth-toned trousers, and a pullover wool sweater will help you blend in seamlessly. Women can opt for dark jeans or trousers, or a dress. Blouses and skirts are also appropriate, depending on the weather.
In terms of traditional Austrian clothing, the 'Dirndl' is the name given to women's attire, which consists of a close-fitting bodice, often combined with an apron in a different colour. It can be sleeveless and worn with a cotton and lace blouse, or feature sleeves and a high neck. The 'Lederhosen' is the traditional dress for men, consisting of knee-length trousers or short pants made from leather, worn with rustic shoes and wool socks. The 'Lederhosen-Dirndl' is a variation of this, featuring a long, pleated skirt, a blouse, and a vest, all made from leather or fine fabrics. This is usually paired with leather knee-high socks and the 'Trachten Hut', a traditional Austrian hat.
Traditional Austrian jackets, known as 'Tracht', are often made from wool or leather, with natural materials like pure wool and horn buttons used. The 'Steireranzug' is a greyish garment with green embroidery that has become a semi-official 'Tracht' worn all over Austria for various official occasions.
In informal business settings, such as startups or creative industries, a well-fitted blazer or sports jacket can be worn with dress pants or chinos, and a casual button-down shirt. For outdoor activities like hiking, Austrians opt for breathable, moisture-wicking fabrics to stay dry and comfortable. In the summer, natural fibres such as cotton, linen, and hemp are popular due to their breathability.
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Conservative dressing
Austrians tend to dress in a sophisticated and conservative manner, and this is true regardless of where they are going or what position they hold. Appearance and presentation are very important to Austrians, especially in business. Even when dressed informally, they are neat and conservative, and their clothes are never ostentatious.
If you want to dress like a conservative Austrian, here are some tips:
- Opt for classic, neutral pieces that you can mix and match. You can add colour and style with accessories or one or two standout items.
- Austrians frown upon casual or sloppy attire. Avoid shorts in the city, especially when shopping.
- For men, a dark suit or smart sports jacket with trousers and a tie is a good option.
- For women, smart business suits or conservative dresses complemented with elegant accessories are a safe bet.
- Avoid loud or revealing clothing.
- In the summer, men can opt for a light, button-down shirt with well-fitting pants.
- In the summer, women can wear sundresses and blouses with skirts, but try to avoid showing too much cleavage as Austrians can be quite conservative when it comes to showing skin.
- In the winter, it's important to still dress up, especially when going inside.
- Traditional Austrian dress, or "tracht", has been making a comeback. This includes flowing, low-cut dirndl dresses with colourful aprons for women, and high-collared jackets and lederhosen leather shorts for men.
- When it comes to shoes, comfortable and practical is always in fashion. Avoid sandals and sneakers.
- When attending a cultural event, err on the side of dressing up.
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Dressing for the weather
When preparing for your trip to Austria, it's important to consider the activities you'll be doing and the weather. Austrians tend to dress in a sophisticated and fairly conservative manner, and it's best to avoid overly revealing clothing. Here are some tips on how to dress for the Austrian weather:
Spring
Spring in Austria can be quite chilly, with temperatures ranging from 7°C to 13°C. Early spring may even see some snow, so make sure to pack accordingly. Umbrellas, trench coats, and hats will be essential during this time of year. Austrians start to embrace brighter colours in their wardrobe during spring, but it's best not to show too much skin. Comfortable and practical shoes are a must, and you should avoid sneakers and sandals.
Summer
During the summer months of June, July, and August, the weather can get hot. For men, lightweight fabrics such as cotton, linen, and hemp are ideal. Linen, in particular, is a popular choice due to its comfort and moisture-absorbing properties. Opt for lightweight cotton or linen button-down shirts, which can be dressed up with a pair of loafers or sandals. For women, dresses and skirts are common, but shorts are not typically worn in the city. Evenings can be cool, so pack a lightweight jacket or sweater. A light raincoat and an umbrella are also useful, as summer storms can occur.
Autumn
Autumn is the perfect time to showcase your personality through accessories. It's important to note that brand logos and sweatpants may make you stand out. As the weather starts to cool down, transition into semi-formal attire.
Winter
Austrian winters are incredibly cold, so make sure to pack warm layers, a thick waterproof coat, a warm hat, gloves, and a scarf. Fur coats are a common fashion choice, as they provide both warmth and style. Leather boots will keep your feet warm and dry. When heading indoors, Austrians still pay attention to their appearance, so remember to dress up. Accessories such as hats, gloves, and scarves will be on show.
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Footwear
When it comes to footwear, it is important to remember that Austria is a very walkable country, so you will likely be on your feet all day. Therefore, comfortable and supportive shoes are a must. Avoid the temptation to bring only sandals or flip-flops, as these are generally not seen as appropriate footwear in Europe, and they won't provide enough support for walking on cobblestones.
For warmer months, a pair of stylish sneakers will be ideal. Look for something lightweight and energizing, with ample support and a flexible yet rugged outsole. Adidas Sambas and Adidas Gazelles are popular choices that will provide comfort and help you fit in with the locals. If you prefer something more elegant, opt for a pair of classic derbies or brogues, which can easily be dressed up or down.
In the colder months, leather boots are a good option. You can also consider purchasing shoes from a traditional Austrian manufacturer, such as Ludwig Reiter, which is known for its high-quality, elegant, and breathable welted shoes. Their shoes are made using traditional methods and feature wood-pegged soles, which are typical of Austrian and Hungarian shoe styles. Alternatively, you can visit a traditional Viennese shoemaker like Raz Maftei, who creates shoes by hand in a tiny historic workshop in Dorotheergasse.
Regardless of the season, prioritizing a good pair of shoes or boots is essential for your trip to Austria. Make sure they are comfortable and suitable for walking, as you will likely be exploring the charming yet tough cobblestone streets of Austrian cities.
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Business attire
Austrians are known for their pride in their appearance, and this extends to their business attire. In general, Austrians dress formally and conservatively, and casual or sloppy attire is frowned upon. For business, men usually wear dark-coloured suits with a white dress shirt and an understated tie. It is recommended to keep your suit jacket on at all times, unless your Austrian colleagues remove theirs due to the temperature. For women, business attire consists of either a conservative dress or a fashionable business suit, often a skirt suit. Dark colours are popular, and it is important to always look neat and tidy.
When it comes to casual wear, Austrian men typically wear pants and collared shirts. Simple patterns or solid, dark colours are preferred, and athletic gear, sneakers, and Birkenstocks are generally frowned upon. For women, casual wear usually involves dresses or skirts in the summer, and pants with sweaters in the winter. Austrian women generally avoid wearing jeans during the day, opting for dresses and skirts instead.
It is worth noting that Austrians tend to dress elegantly and conservatively even when dressed informally. They value neatness and avoid flashy displays of clothing. Layering clothing can be helpful when dealing with temperature changes throughout the day. Additionally, comfortable and stylish flat shoes are recommended due to the presence of cobblestone streets in many areas.
Overall, when it comes to business attire in Austria, it is important to prioritise formality, conservatism, and neatness in your choice of clothing.
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