Exploring Australia's Tesla Car Presence

how many tesla cars are in australia

Tesla has become a dominant player in the Australian electric vehicle market, with an estimated 100,000 cars on Australian roads as of 2024. This milestone was announced by the company 13 years after it first entered the Australian market. In 2021, Tesla sold 12,094 vehicles, accounting for 53% of all electric vehicles sold in Australia that year. The Model 3, introduced in Australia in 2019, has been a significant driver of Tesla's sales growth in the country, offering a more affordable option compared to the Model S and Model X.

Characteristics Values
Total number of Tesla cars in Australia 100,000
Number of Tesla cars sold in Australia in 2023 53,000
Number of Tesla cars sold in Australia in 2021 12,094
Number of Tesla Model 3s sold in Australia in 2024 17,347
Number of Tesla Model Ys sold in Australia in 2024 28,769
Number of Tesla Model Ys sold in Australia 40,000 (estimated)
Number of Tesla Model 3s sold in Australia 46,000 (including 17,347 in 2024)
Number of Tesla Model Ss sold in Australia Not available
Number of Tesla Model Xs sold in Australia Not available
Number of Tesla Roadsters sold in Australia Not available

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Tesla sold 12,094 vehicles in Australia in 2021

Tesla's sales figure of 12,094 in 2021 is notable when compared to other brands in the Australian market. According to FCAI figures for that year, all other brands combined sold only 5149 EVs, highlighting Tesla's dominance in the Australian EV market. This sales advantage can be attributed to Tesla's head start relative to its competitors, as it began selling its cars in Australia as early as 2014.

While Tesla does not publicly share its sales data in Australia, the Electric Vehicle Council of Australia estimates that the total number of Teslas sold locally in the past decade is 22,743. This estimate includes sales of the Model S, Model X, and Model 3, as well as the Roadster, Tesla's first production car.

As of 2024, Tesla has reached a significant milestone in Australia, with 100,000 electric vehicles sold in the country. This achievement comes 13 years after Tesla first arrived in Australia, and the company continues to expand its presence in the market.

In summary, Tesla's sale of 12,094 vehicles in Australia in 2021 showcases the brand's strong performance and market dominance in the Australian EV industry. With a head start over its competitors and a growing customer base, Tesla has solidified its position as a leading electric car manufacturer in the country.

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The Model 3 is Tesla's best-selling model in Australia

Tesla is notoriously tight-lipped about its sales data, but it is believed that the company sold 12,094 vehicles in Australia in 2021, accounting for 53% of the total number of cars sold locally. This is a significant increase from the Electric Vehicle Council of Australia's estimate of 22,743 Teslas sold in the country over the past decade.

The Model 3's strong availability has contributed to its success in Australia. While delivery times for custom orders of the Model Y can take several months, Model 3s are currently in stock in most states, with shorter delivery times. Monthly sales figures for the Model 3 have fluctuated in recent months, but it consistently outsells the Model Y.

The Model 3's popularity in Australia can also be attributed to its affordability relative to other Tesla models and the broader acceptance of electric vehicles in the country. In 2021, EVs accounted for just 1.6% of all new vehicles sold in Australia, but Tesla's market dominance in the EV space has given it a sales advantage over its competitors.

Tesla's unique approach to doing business, centred on its identity as a 'tech company', has also played a role in the success of the Model 3 in Australia. By entering the market with the first mid-size luxury EV sedan (Model S) and the first SUV of its kind (Model X), Tesla forced traditional carmakers like Audi, BMW, Mercedes-Benz, Porsche, and Hyundai to play catch-up in offering EV alternatives.

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Tesla sold 46,116 vehicles in Australia in 2023

The brand's strong performance in Australia can be attributed to its head start relative to competitors, with Tesla beginning to sell its cars in earnest at the end of 2014. By 2021, Tesla sold 12,094 vehicles in Australia, accounting for 53% of the total number of electric vehicles sold locally. The introduction of the more affordable Model 3 in 2019 further contributed to Tesla's sales growth, as it appealed to a wider audience.

Tesla's sales figures in Australia include the Model S, Model X, and Model 3, with the latter being the brand's best-selling model in the country. The Model 3's competitive pricing in the growing EV market has been a key factor in attracting customers. The Model S and Model X, priced over $100,000, are no longer offered in Australia as they are not produced in right-hand drive.

While Tesla does not publicly share its sales data in Australia, the Electric Vehicle Council of Australia estimates that the total number of Teslas sold locally in the past decade is around 22,743 as of 2022. This number has likely increased significantly with the recent sales milestone.

Tesla's sales performance in Australia reflects the changing automotive landscape, with the brand's innovative 'tech company' style of doing business attracting customers. The company's electric vehicles have transformed the industry, and Tesla's colourful leader, Elon Musk, has played a pivotal role in this revolution.

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Tesla has sold 100,000 vehicles in Australia as of 2024

Tesla has reached a significant milestone in Australia, with 100,000 electric vehicles sold in the country as of 2024. This achievement comes 13 years after the company first entered the Australian market in 2010. The 100,000th vehicle sale was announced by Tesla on social media, marking a notable moment for the US electric car manufacturer in Australia.

Tesla's success in Australia can be attributed to several factors. The company's unique ''tech company' style of doing business has attracted customers, even though it hasn't always made them popular with their peers in the automotive industry. Tesla's vehicles, including the Model S, Model X, and Model 3, have offered Australian consumers a range of options in the electric vehicle (EV) market. The Model 3, in particular, has been Tesla's best-selling model in Australia, providing significant growth for the brand since its arrival in 2019. With a more affordable price point compared to the Model S and Model X, the Model 3 has helped Tesla appeal to a wider audience.

According to industry data, Tesla sold 12,094 new models in Australia in 2021, representing 53% of the total number of cars sold locally. This sales figure is impressive, especially when compared to other EV brands. In 2021, all other brands combined sold only 5,149 EVs, highlighting Tesla's dominance in the Australian EV market. Tesla's sales performance in Australia is even more remarkable considering the relatively small size of the EV market in the country. In 2021, electric vehicles accounted for just 1.6% of all new vehicles sold in Australia.

Tesla's sales in Australia have continued to grow, with nearly half of the 100,000 vehicles sold being delivered in the last year alone. The cumulative sales include an estimated 40,000 Model Y mid-size SUVs and 46,000 Model 3 mid-size sedans. The remaining sales are spread across the Model S large sedans, Model X large SUVs, and Roadster sports cars. With Tesla's ongoing popularity and the growing acceptance of electric vehicles in Australia, the company is expected to maintain its strong presence in the country's automotive market.

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Tesla is secretive about its sales data

Tesla is notoriously secretive about its sales data, choosing not to be recorded with the usual statistics complied by the Federal Chamber of Automotive Industries (FCAI). However, data recorded by the Electric Vehicle Council of Australia (EVC) estimates that the number of Teslas sold locally in the past decade is 22,743. In 2021, Tesla sold 12,094 vehicles in Australia, accounting for 53% of the total number of cars sold locally. This made Tesla the dominant EV player in the Australian market.

The Model 3, which arrived in Australia in 2019, is Tesla's best-selling model in the country. The addition of a more affordable option to the more expensive Model S and Model X has allowed Tesla to appeal to a wider audience. However, in 2025, Tesla's sales in Australia began to decline. Data from the EVC shows that in February 2025, Tesla sold 1,592 vehicles, a significant drop from the 5,665 sold in February 2024. This decline continued through the first two months of the year, with Tesla delivering 2,331 vehicles, a 65.5% decline from the same period in 2024.

Tesla supporters attributed this sales plunge to inventory levels and customers waiting for the updated Model Y, as well as increased competition. However, analysts and observers also pointed to the influence of CEO Elon Musk's partnership with US President Donald Trump and his support for far-right political causes. Musk's political rhetoric and activities have resulted in reputational damage for Tesla, contributing to the company's declining sales in Australia and other markets.

Despite these challenges, Tesla's sales in Australia rebounded in May 2025, with 3,897 sales compared to BYD's 3,225. This recovery was driven by strong demand for the updated Model Y. However, Tesla's global sales continued to face headwinds, and the rebound in Australia did not signal a broader global recovery.

Frequently asked questions

12,094.

The Model 3.

As of March 2024, there are 100,000 Tesla cars on Australian roads.

1.6%.

The Roadster.

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