Lyla Lindsey
The Good Guys is a retail chain specialising in consumer electronics and white goods, with its headquarters in Melbourne, Australia. The company was founded in 1952 by Ian Muir, and by 1992, there were 14 stores across Victoria and Queensland. In 2009, the chain had expanded to 89 stores across Australia, and by 2025, there were over 100 stores nationwide. In 2016, The Good Guys was acquired by JB Hi-Fi for $870 million, and the company continues to be a prominent retailer of electrical appliances in Australia.
| Characteristics | Values |
|---|---|
| Number of stores | 100+ |
| Year founded | 1952 |
| Founder | Ian Muir |
| Headquarters | Melbourne suburb of Southbank, Victoria |
| Parent company | JB Hi-Fi |
| Product range | Consumer electronics, white goods, electrical appliances, home appliances |
| Services | 30-day price guarantee, "Concierge" program, "Gold Service Extras" |
| Community initiatives | The Good Foundation, Doing Good Workplace Giving program |
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What You'll Learn
The Good Guys is an Australian retail icon
The Good Guys implemented its iconic Good Vibrations Pay Less advertising campaign in 1998, which, along with a strong advertising campaign, resulted in increased sales and rapid expansion across the country. By 2009, the chain had grown to 89 stores across Australia, and by 2025, there were over 100 stores nationwide.
The Good Guys is known for its broad range of the biggest brands in electrical appliances and consumer electronics, offered at exceptionally low prices. The company's trademark enjoys instant recognition among Australian consumers. In addition to its retail business, The Good Guys also has a commercial division, offering businesses access to commercial products, dedicated account management, rapid delivery, and support from a network of over 100 stores Australia-wide.
In 2016, The Good Guys was acquired by JB Hi-Fi for $870 million, creating a new force in Australian retailing. Despite the change in ownership, The Good Guys has retained its cheerful and friendly brand personality, which resonates in its store designs, layouts, product offerings, advertising, and customer dealings.
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The company was founded by Ian Muir in 1952
The Good Guys is a chain of consumer electronics and white goods retail stores in Australia, with its headquarters in Melbourne, Victoria. The company was founded by Ian Muir in 1952, when he began retailing electrical goods in Essendon, Melbourne. The first store was known as Ian Muir's Radio and Electrical Centre, and the company's philosophy was to delight customers and 'do good'.
In the early years, the company grew slowly, and by 1992, there were 14 stores across Victoria and Queensland trading under the brand name Mighty Muirs. That year, Ian and his son Andrew renamed the chain of stores to 'The Good Guys'. This was followed by a strong advertising campaign in 1998, which resulted in increased sales and rapid expansion across the country. By 2009, the year of Ian Muir's death, the chain had grown to 89 stores across Australia. Ownership of the chain remained with the Muir family, and Andrew Muir took on the role of Executive Chairman in 2005.
In 2010, The Good Guys established The Good Foundation, partnering with celebrity chef Jamie Oliver and the Queensland state government to fund the establishment of the first Australian Ministry of Food centre in Ipswich, west of Brisbane. The Foundation aims to encourage and support programs that improve the health and social welfare of communities across Australia, with a focus on tackling obesity, poor nutrition, and diet.
In 2016, 64 years after its founding, The Good Guys was acquired by JB Hi-Fi for $870 million. Andrew Muir stepped away from his role as Executive Chairman at this time, and today, the company continues to operate as a leading electronics and appliances retailer in Australia.
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It was purchased by JB Hi-Fi in 2016
The Good Guys is an Australian chain of consumer electronics and home appliance retail stores. The company was founded by Ian Muir in 1952, and following his death in 2009, ownership of the chain remained with the Muir family.
In 2010, competitor JB Hi-Fi expressed interest in purchasing the chain for a reported sum of $750 million. However, the deal fell through as the parties could not reach an agreement. It was also reported that other companies such as Wesfarmers and the US-based Blackstone Group had expressed interest in acquiring the chain.
In September 2016, JB Hi-Fi successfully acquired The Good Guys for $870 million, despite competition concerns. This acquisition created a new force in Australian retailing, with JB Hi-Fi recognizing the strong strategic fit and brand synergy between the two companies. The Good Guys' cheerful and friendly brand personality aligned well with JB Hi-Fi's own customer-centric approach.
Following the acquisition, The Good Guys continued to operate as a separate brand, with its unique store designs, layouts, product offerings, and advertising. The company's national headquarters remained in Southbank, Melbourne, Victoria. The Good Guys' network of stores across Australia, which numbered over 100 at the time of the acquisition, continued to serve customers with a broad range of electrical appliances and consumer electronics at exceptionally low prices.
The Good Guys' commitment to its customers remained strong under JB Hi-Fi's ownership. The company honored its 30-day price guarantee, offering customers a 120% refund on the price difference if they found a lower advertised price at a competing store after purchasing. Additionally, The Good Guys continued to contribute to the community through its unique token box system, where customers could vote for their preferred charity, with each store supporting more than one organization in the local area.
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The Good Guys has over 100 stores across Australia
The Good Guys is a retail icon in Australia, offering a broad range of the biggest brands in electrical appliances at exceptionally low prices. The Good Guys has over 100 stores across Australia, with its national headquarters in the Melbourne suburb of Southbank, Victoria.
The company was founded by Ian Muir, and following his death in 2009, ownership of the chain remained with the Muir family. In 2016, The Good Guys was purchased by JB Hi-Fi for $870 million. Ian Muir began retailing electrical goods in the Melbourne suburb of Essendon in 1952. Initial growth was slow, with 14 stores across Victoria and Queensland trading under the brand name Mighty Muirs by 1992. In that same year, Ian and his son Andrew renamed the chain of stores "The Good Guys".
A strong advertising campaign in 1998 resulted in increased sales, driving rapid expansion across the country. By 2009, the chain had grown to 89 stores across Australia. In 2010, competitor JB Hi-Fi was interested in purchasing the chain for a reported sum of $750 million, but the deal was not finalised. The Good Guys has established itself as a leading Australian retailer of home appliances and consumer electronics, with a trademark that enjoys instant recognition among Australian consumers.
The company offers a 30-day price guarantee, whereby customers who find a lower advertised price at a competing store after purchasing may be eligible for a refund. The Good Guys also contribute a percentage of every transaction to various community organisations in the local area surrounding each store.
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It offers a 30-day price guarantee and promotions like 90-Day StoreCash
The Good Guys is a chain of consumer electronics and white goods retail stores in Australia, with its headquarters in Melbourne. The company was founded by Ian Muir, and it was later purchased by JB Hi-Fi in 2016.
The Good Guys offers various promotions and benefits to its customers. One notable example is the 30-day price guarantee. This guarantee ensures that customers who find a lower advertised price at a competing store after purchasing may be eligible for a 120% refund on the price difference. This offer encourages customers to shop with confidence, knowing that they are getting a competitive price.
Additionally, The Good Guys introduces the 90-Day StoreCash program, which offers customers the opportunity to earn rewards and save money on their purchases. By signing up for 90-Day StoreCash and activating their Digital Wallet, customers can earn $10 or more in rewards. These rewards can then be used towards future purchases at The Good Guys, providing an additional incentive for shoppers.
The 90-Day StoreCash promotion is available to Gold Service Extras members, who can access their rewards and expiry dates through their Digital Wallet. Customers can present the barcode or barcode number from their Digital Wallet to a team member during the transaction to redeem their StoreCash. This promotion is subject to certain terms and conditions, including qualifying conditions and purchase limits.
The Good Guys' 30-day price guarantee and promotions like 90-Day StoreCash demonstrate their commitment to providing customers with the best value and a satisfying shopping experience. These initiatives allow customers to save money and access exclusive rewards, enhancing their overall value proposition.
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Frequently asked questions
As of 2016, there are 100+ Good Guys stores across Australia.
The Good Guys was founded by Ian Muir in 1952. The company remained in the Muir family until 2016 when it was bought by JB Hi-Fi.
The Good Guys are large warehouse-type stores that sell consumer electronics and white goods.
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