
If you're looking to register a business name in Western Australia, you must register a business name if you run a business in Australia and are not trading under your own name. You can register a business name through the Australian Government’s Business Registration System or the Australian Securities and Investments Commission's (ASIC) online system. When registering a business name, you become a 'business name holder'. All businesses in Australia trade under a name. You must choose and register a business name unless you are operating as an individual sole trader under your first name and surname or operating in a partnership under all partners' personal names. To register a business name with ASIC, you will need to create an account if you don't have one already. Additionally, you will need to have an Australian Business Number (ABN) or have applied for one.
| Characteristics | Values |
|---|---|
| Business name registration | Nationally registered, not with a state or territory |
| Business name requirements | Trade under the name |
| Business name uniqueness | Can't be the same as another registered business name or trademark |
| Business name registration location | Australian Securities and Investments Commission (ASIC) |
| Business name registration requirements | ABN or ABN reference number |
| Business name registration time | 10-15 minutes |
| Business name renewal | Renewal notice sent 30 days before renewal date |
| Business name renewal location | ASIC Connect or 'Pay now' |
| Business name renewal for multiple businesses | Contact ASIC to change renewal date |
| Business name display | Must be visible to the public and on written communication |
| Business name registration for private or public companies | Contact ASIC |
| Business name registration for charitable organisations | Licensed under the Charitable Collections Act 1946 |
| Business name registration for liquor licences | Racing, Gaming and Liquor portal |
| Business name registration for plumbing work | eNotice |
| Business name registration for a company | Get an ACN from ASIC |
| Business name registration for individuals | Provide a tax file number (TFN) |
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What You'll Learn

Registering a business name with the Australian Securities and Investments Commission (ASIC)
To register a business name with the Australian Securities and Investments Commission (ASIC), you must follow several steps. Firstly, it is essential to understand that a business name is the name your business trades under and is separate from a company name. If you are operating as a sole trader under your full name or in a partnership under all partners' names, you do not need to register a business name. However, if you are using a different name, you must register it.
Before registering your business name with ASIC, you should check if the name is available by searching the ASIC business names register and using the TM Checker to ensure it is not trademarked. Additionally, ensure that you have obtained an Australian Business Number (ABN) from the Australian Taxation Office service if you do not already have one.
Once you have completed these preliminary steps, you can proceed to register your business name with ASIC. You can do this through the Australian Government's Business Registration System or ASIC's online system, ASIC Connect. Creating an account on ASIC Connect is necessary if you don't already have one. Alternatively, you can authorise someone else, such as an accountant or lawyer, to register the business name for you. This authorisation must be in writing, and they are referred to as "authorised lodgers."
The registration process typically takes around 10 to 15 minutes to complete online. You will need to provide the correct information and pay the associated fees. If you have provided all the required information and payment, you should receive confirmation within a few days. It is important to note that you will need to renew your business name registration periodically, and ASIC will email you a renewal notice at least 30 days before the renewal date.
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Applying for an Australian Business Number (ABN)
To register a business name in Western Australia, you must register with the Australian Securities and Investments Commission (ASIC). Business names are registered nationally, so you do not need to register separately in Western Australia.
An ABN is a unique 11-digit number that identifies your business to the government, other businesses, and the public. It is necessary for tax and other business reasons. It is free to register for an ABN through the Australian Government's Australian Business Register (ABR). However, not everyone is entitled to an ABN. To be eligible, you must be running a business or other enterprise.
Before applying for an ABN, ensure that you have all the required information about your business. You will also need to get your Australian Company Number (ACN) before you can obtain your ABN. If you plan to become a director of a company, you must apply for a director identification number (director ID) to verify your identity with the Registrar of the Australian Business Registry Services (ABRS).
You can apply for an ABN online through the ABR website. If your application is successful, you will receive a confirmation letter within 14 days. If your application is unsuccessful, you will receive a refusal number and a letter outlining the reasons for refusal and your review options.
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Registering a domain name and social media handles
When registering a business name in Western Australia, you should also consider registering a domain name and social media handles.
Registering a domain name is the first step in establishing an online presence for your business. You can search for and register a domain name with a domain registrar such as GoDaddy or Namecheap. Both companies offer search tools to help you find an available domain name that reflects your business name. It is recommended to choose a domain name that is short, easy to remember, and easy to understand. You can also register multiple domain names with different extensions to protect your brand name.
After registering your domain name, you can consider registering social media handles for your business. This will help you secure your brand name on various social media platforms and prevent others from using it. You can manually register your desired social media handles on each platform, or you can use a service like HOTH Lock My Brand, which offers to register your brand name on multiple social media sites for a fee. Additionally, knowem.com offers a free plan that allows you to search for your desired username across 400 networks.
It is important to note that registering a business name in Western Australia does not give you exclusive rights to use that name. If you want to ensure that no one else can use your business name, you may need to consider trademarking it.
By following these steps and registering your domain name and social media handles, you can establish a strong online presence for your business and protect your brand identity.
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Understanding business licences and permits
To register a business name in Western Australia, you must first ensure that the name is available by searching the Australian Securities and Investments Commission (ASIC) business names register. You can also use TM Checker to see if the name has a trademark. Once you have confirmed the availability of the name, you can apply for registration through the Business Registration Service. This process typically takes around 10 to 15 minutes to complete online.
When it comes to business licences and permits in Western Australia, there are several important factors to consider. Firstly, licences and permits are essential for ensuring compliance with Australian laws and regulations. They also provide protection for your business, employees, and yourself as the business owner.
The specific licences and permits required for your business will depend on various factors, including your business type, activities, and location. For example, if your business involves playing or using music, you will need a permit for that. Similarly, if you are running a food business, there are specific licences related to storing and preparing food that you must obtain. Other considerations include whether you are dealing with disposal of trade waste, working from heights, or running your business from your home, as these scenarios may require unique permits.
To identify the exact licences and permits applicable to your business, you can utilise the Business Licence Finder, a free online tool provided by the Western Australian Government. This tool enables you to download a personalised report outlining the necessary local, state, and national government requirements, licence fees, application processes, and renewal information.
It is important to note that penalties may apply if you operate your business without the required licences and permits. Therefore, it is crucial to familiarise yourself with the applicable regulations and ensure your business has all the necessary registrations.
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Displaying your business name on invoices, quotes, and publicly
To register a business name in Western Australia, you must register with the Australian Securities and Investments Commission (ASIC) as this is a national requirement. You can register a business name through the Australian Government's Business Registration System or ASIC's online system.
When you register a business name, you become a 'business name holder'. Your business name must be visible to the public wherever you do business. This includes displaying your business name on all written communication, such as invoices and quotes.
You can also register a domain name that reflects your business name, even if you're not yet ready to set up a website or email address. This ensures that you have the domain name you want when you need it. Additionally, consider registering social media handles (usernames) for your business.
It is important to note that you cannot register a business name that is already registered by someone else as a business name or trademark. You can use the TM Checker to check if a name has a trademark.
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Frequently asked questions
To register a business name in Western Australia, you must register with the Australian Securities and Investments Commission (ASIC) through the Australian Government’s Business Registration System or ASIC’s online system. You will need an Australian Business Number (ABN) to do this.
No, you do not need to register a business name if you are trading under your own name. For example, John Smith does not need to register to trade as J Smith or John Smith, but he does need to register to trade as John Smith Landscaping.
You can apply for an ABN through the Australian Taxation Office service.
No, business names are registered nationally. You do not need to register your business name separately in Western Australia.
You cannot register a business name that is already registered by another business or trademarked. You can check if a name is available by searching the ASIC business names register and using the TM Checker.











































