Brunswick's Radical Bowling Purchase

Brunswick Bowling has signed an agreement with Radical Bowling, a high-tech ball company owned by notable bowling ball innovator Phil Cardinale. The deal will see the production of Radical bowling balls move to Brunswick's manufacturing plant, with the brand being renamed Radical Bowling Technologies. This partnership will allow Radical to expand its reach with improved sales and distribution, while also giving Brunswick the opportunity to reach a new customer base.

Radical Bowling Technologies is owned by Phil Cardinale

Radical Bowling Technologies is a high-tech bowling ball company owned by notable bowling ball innovator Phil Cardinale. Radical Bowling was founded by Cardinale and Mo Pinel, who decided that bowlers deserved better and more scientifically advanced bowling products. The company was born out of a discussion about the laws of physics and changing lane conditions.

Phil Cardinale is a well-known figure in the bowling world, both as a bowler and a manufacturer. He first entered the bowling business in 1988 after throwing a perfect game with a ball that had its drilling specs reversed. He then helped remake the company into Track Bowling, his first bowling venture. In the years since, Cardinale has founded and run several other successful bowling ball companies, building an impressive reputation and fanbase. He is known for his ""outside the box" thinking and holds several patents on bowling ball core design, including the Ceramic Core.

In 2013, Radical Bowling announced a major deal with Brunswick Bowling. The agreement moved the production of Radical bowling balls to Brunswick's manufacturing plant, and the brand was renamed Radical Bowling Technologies. Cardinale continued his role in the development, sales, and promotion of the Radical Bowling Technologies product line. This partnership allowed Radical to expand its reach with improved sales and distribution, while also bringing a cult following of bowlers to Brunswick.

While Radical Bowling Technologies is now produced by Brunswick, it continues to be owned and operated by Phil Cardinale, with Mo Pinel serving as a co-creator and director of technology.

Radical bowling balls are manufactured in Brunswick plants

Radical Bowling Technologies is a strategic move by Brunswick to expand its product offerings and reach a new customer base. Phil Cardinale, the founder of Radical Bowling, brings his expertise and business instincts to Brunswick, having founded and successfully run several other bowling ball companies. Cardinale's creativity and innovative thinking are among Brunswick's most valuable assets gained from the deal. His experience as a bowler and product developer, marketer, and salesperson have proven invaluable to the growth of Radical Bowling.

The agreement benefits both parties, as Radical gains access to Brunswick's first-class manufacturing capabilities and global distribution network, while Brunswick adds Radical's unique product line to its portfolio, appealing to bowlers seeking a technological edge. Radical bowling balls are now manufactured in Brunswick plants, leveraging the resources and infrastructure of the established bowling company.

Brunswick has a long history in the bowling industry, dating back to the 1880s when it began manufacturing bowling equipment. Over the years, they have expanded their operations globally, with manufacturing plants and sales resources in various locations, including the United States, Hungary, and Mexico. The addition of Radical Bowling Technologies to their portfolio further solidifies their position in the bowling consumer products business.

While Radical bowling balls are now manufactured in Brunswick plants, it is worth noting that Brunswick no longer owns the bowling products division. In 2015, Brunswick completed the sale of its bowling equipment and products division to BlueArc Capital Management, a private investment firm. Despite this, Brunswick's name continues to be used by BlueArc Capital Management for its bowling-related brands.

Radical bowling balls are sold in pro shops

Radical bowling balls are known for their high-tech design and performance. The brand offers a range of bowling balls with different core designs, coverstocks, and factory finishes to suit various skill levels, from beginner to advanced bowlers. Some popular Radical bowling balls include:

• The Conspiracy Theory
• The Jackpot Solid
• The Greasemonkey POW
• The Squatch Hybrid
• The Break Away Solid Reactive
• The Deadly Rattler Pearl Reactive
• The Double Cross Urethane Pearl
• The Trail Blazer Solid
• The Innovator
• The Outer Limits

In 2013, Brunswick signed an agreement to add Radical bowling balls to their product line. The deal moved the production of Radical bowling balls to Brunswick's manufacturing plant, and the brand was renamed Radical Bowling Technologies. Despite the change in manufacturing, Cardinale remained involved in the development, sales, and promotion of the Radical Bowling Technologies product line. This partnership allowed Radical to expand its reach and improve its sales and distribution to pro shops and consumers worldwide.

Radical bowling balls are sold directly to consumers

Radical Bowling was founded by notable bowling ball innovator Phil Cardinale, who continues his role in the development, sales, and promotion of the Radical Bowling Technologies product line. Radical bowling balls are known for their high-tech design and performance, with innovative features such as DynamiCore Technology, which provides increased durability, hitting power, and sound and pin carry.

The Breakaway, for example, features a combination of core dynamics and HK22 Solid, yielding a definitive backed reaction. It has an RG of 2.528 and a differential of 0.041, creating a symmetrical ball with a massive backend motion and increased hook window for improved continuation.

While Radical bowling balls are now produced by Brunswick, it is important to note that Brunswick no longer owns the bowling products division. In 2015, Brunswick sold this division to BlueArc Capital Management, a private investment firm. Despite this, the division continues to use the Brunswick name, and Radical bowling balls are sold as part of their consumer products.

Radical bowling balls are marketed by Brunswick

Radical bowling balls are just one of the many bowling products marketed by Brunswick. The company has a long history in the sport, dating back to the 1880s when John Moses Brunswick built a company dedicated to taking games like bowling out of fancy Victorian parlors and into the public arena. Over the years, Brunswick has contributed significantly to the global growth of bowling, including opening the first bowling center in Moscow in 1976. The company has also established a technological and manufacturing presence around the globe, with state-of-the-art research and development facilities in the US and Europe.

In addition to Radical, Brunswick also markets bowling balls under the Brunswick, DV8, Ebonite, Columbia 300, Hammer, and Track brands. These products are manufactured or sourced mainly from facilities located in Michigan and Wisconsin in the US, as well as in Hungary and Mexico. Bowling products are sold through a direct sales force or distributors in the US and through distributors in non-US markets.

While Brunswick has a strong presence in the bowling ball market, it is important to note that the company no longer owns the bowling products division. In 2015, Brunswick sold this division to BlueArc Capital Management, a private investment firm. Despite this, Brunswick continues to market and sell bowling balls and related products, including those of Radical Bowling Technologies.

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