Ruqayyah Snyder
Brunswick Sync is a scoring and management system that allows bowling centre professionals to leverage technology, data, and marketing automation to better build their databases and target their audience. Sync includes a collection of new bowling games that are simple and easy to play. The system also has an exclusive Spark® feature that delivers a unique and immersive experience to bowlers. Patrons can also connect their mobile devices to the scoring system through the OpenLane® app, allowing them to edit their names and photos within the Sync games.
| Characteristics | Values |
|---|---|
| Purpose | To help bowling centres increase sales and profits by addressing their most pressing challenges, including driving traffic, increasing average sales, and encouraging repeat visits |
| Development Investment | Brunswick invested over $2 million in research, including global interviews with proprietors and bowlers, studying historical data from 100 retail centres, and observing customer behaviour |
| Findings | Consumers almost universally enjoy bowling, but it isn't always top-of-mind for entertainment options; the quality of the facility, atmosphere, food, and customer service are influential factors in their decision-making |
| Solution | Sync was developed around the customer experience, aiming to make every visit great and providing a revolutionary scoring and management system |
| Features | Sync includes new bowling games, Spark® immersive bowling, patented mobile connectivity, high-tech hardware, on-demand pinsetting, social media integration, and marketing automation tools |
| Benefits | Bowling centres can create targeted marketing campaigns, increase customer loyalty, and provide a personalized, engaging experience for bowlers |
What You'll Learn
Patented mobile connectivity
Brunswick Sync is a scoring and management system that allows bowling centre professionals to leverage technology, data, and marketing automation to better build their databases and more effectively target and reach their desired marketplace. The system includes extensive social media integration that lets bowlers easily share their experiences via Facebook, Twitter and other social networks.
Sync also offers a patented mobile connectivity feature, allowing bowlers to connect their mobile devices to the scoring system. This is achieved through the Vision UI, which can be paired with the OpenLane app to create a highly personalized experience. Bowlers can upload and edit their photos and names within the Sync games, using Brunswick's patented mobile scoring system integration. The OpenLane app also offers a digital membership card, allowing customers to earn or redeem points and get on the waitlist faster.
The OpenLane app enhances the customer experience by allowing users to sign up for waitlists, track and share their score achievements, and access specials and coupons. It also includes an innovative loyalty program, where guests earn points for various achievements and can earn rewards. The app automatically tracks stats and scores, allowing bowlers to relive their glory with customized scoresheets, detailed statistics, and easy-to-use sharing options.
Brunswick's patented mobile connectivity technology is a game-changer for bowlers, providing a seamless and personalized experience by connecting their mobile devices to the scoring system. This integration of mobile devices and the scoring system creates a highly interactive and engaging bowling experience for customers.
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Sync scoring consoles
The scoring consoles are compatible with Samsung LED monitors, which deliver stunning 1080p HD visuals. These monitors feature direct-lit LED technology for sharper, detail-rich images and crisp, easily legible text. The thin .68" bezels give the monitors a sleek appearance and maximise screen area.
Sync's scoring consoles also work seamlessly with Brunswick's patented mobile connectivity features. Bowlers can connect their mobile devices to the scoring system via the Vision™ UI, allowing them to customise their bowling experience using images uploaded from their devices. The OpenLane® app further enhances this personalisation by enabling bowlers to edit their names and photos, track and share scores, and access specials and coupons.
In addition to enhancing the guest experience, the Sync scoring consoles also provide benefits for bowling centre professionals. The system includes a database that can be leveraged for targeted marketing campaigns, helping centres to build their databases and better reach their target audience.
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OpenLane® app
The OpenLane® app is a custom mobile application designed to enhance the bowling experience for customers and increase their loyalty to a bowling centre. The app allows bowlers to connect their mobile devices to the scoring system and offers a range of features that make it easier and more rewarding to engage with the bowling centre.
One of the key features of the OpenLane® app is its integration with Brunswick's patented mobile scoring system, Sync. Bowlers can use the app to edit their names and photos within Sync games, creating a more personalised experience. They can also pair the app with their mobile devices to upload images and further customise their bowling experience.
In addition to the scoring system integration, the OpenLane® app offers a range of other features to improve the customer experience. Users can sign up for wait lists, track and share their score achievements, and access special offers and coupons. The app also includes a loyalty program that rewards users for their spending and interactions, such as visit frequency, bowling in a league, and inviting others to join.
The OpenLane® app also provides automatic stat and score tracking, allowing bowlers to review and share their performance. This feature adds a social element to the bowling experience, encouraging users to relive their glory on the lanes and share their achievements with others.
Another benefit of the app is the embedded digital membership card. This feature allows customers to make purchases, earn or redeem points, and get on waitlists or lanes faster. It provides a seamless and convenient way for customers to engage with the bowling centre and access all the necessary information in one place.
Overall, the OpenLane® app offers a range of features that enhance the bowling experience, encourage customer loyalty, and provide a more personalised and engaging environment for bowlers. By leveraging mobile technology, the app adds a new dimension to the traditional bowling experience, making it more interactive, social, and accessible for users.
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Spark® immersive bowling
Spark® is the industry's first immersive, interactive scoring experience for bowling. It delivers a mesmerising, one-of-a-kind experience by bringing the latest technology and entertainment trends to the lanes.
The energy of Spark starts at the scoring tablet and flows through the seating area to the pins, surrounding the bowler in mesmerising graphics. Spark's fast, fun, engaging games encourage socialisation and let bowlers choose their own adventures.
The latest technology is utilised by Spark, with an integrated Sync system for streamlined access and control. The system autonomously turns on and off, enhancing projector lifespan and reducing staff involvement. The user experience is elevated through Sync's Vision™ User Interface, which is designed to amplify the Spark experience for guests.
Spark is a state-of-the-art, low-cost bowling lane projection system, designed in collaboration with TouchMagix™. It incorporates hardware automation for ease of management and advanced laser projection to minimise costs. Each Spark node is self-contained with a projector, tracking sensor, and IR lighting, operating via existing Sync scoring tablets.
With Spark, guests can select from more than 15 animation themes and even project their own photos onto the lane. Spark's exclusive Heads-Up Display™ projects scores and stats directly on the lanes. It also brings guests' favourite Sync games to life on the lanes, from Angry Birds to corporate events team competition provided by Rival Rumble.
Designed for casual and novice bowlers, Spark introduces new targets and rules, giving bowlers of all ages and skill levels a chance to win. It encourages socialisation and creates countless Instagram-worthy moments, revitalising consumer interest in bowling.
Spark is a revolutionary new scoring and management system that helps bowling centres increase sales and profits by addressing their most pressing challenges. It drives repeat visits, boosts revenues, and increases food and beverage sales through sustained interest.
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Social media integration
The OpenLane® app, for example, is a custom mobile application that increases customer loyalty by making it easier and more rewarding for customers to connect with bowling centres. OpenLane users can sign on to waitlists, track and share their scores, and access specials and coupons. The app also allows guests to edit their names and photos within Sync games, further personalising their experience.
Sync also offers marketing tools that integrate with social media platforms. For instance, Sync's Customer Relationship Manager (CRM) incorporates automated marketing tools designed to attract more customers, increase their spending, and encourage repeat visits. Sync automates customer data collection, providing pre-formatted digital marketing content that can be used to reach customers through email, text, social media, direct mail, and more. The Sync Database Manager collects customer data, including names, emails, addresses, phone numbers, and birth dates, storing it securely in the Brunswick Cloud. This data can then be used to create targeted marketing campaigns.
In addition to social media integration, Sync also offers Internet Reservations, which is designed expressly for smartphones and mobile devices, making it even easier for customers to connect with bowling centres.
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Frequently asked questions
Yes, Brunswick has pioneered technology that allows bowlers to use their mobile devices at their lanes. Bowlers can connect their devices to the Vision UI and OpenLane® app to create a personalized experience.
With the OpenLane® app, you can edit your name and photos, sign up for waitlists, track and share scores, and access specials and coupons. You can also connect your mobile device to the scoring system to upload and edit photos.
The Brunswick Sync scoring system is a new scoring and management system that helps bowling centres increase sales and profits by addressing their most pressing challenges. It includes a collection of new bowling games, the Spark® immersive bowling experience, and patented mobile connectivity.
Spark® is an exclusive feature of the Sync scoring system that delivers a mesmerizing, one-of-a-kind experience with the latest technology and entertainment trends. It engages entertainment seekers with software-driven technology and innovation.
The Sync scoring system offers a wide variety of scoring experiences designed to meet the unique needs of different customer segments, from open play to group events and league bowling. It also includes on-demand pinsetting, allowing bowlers to enjoy complex pin arrangements and mechanics for games and training.
