Brunswick Marine: Global Reach?

Brunswick Corporation is a global leader in marine recreation, with operations in 25 countries and a portfolio of over 60 industry-leading brands. The company has a broad range of products, technologies, and services, including boat brands such as Boston Whaler, Sea Ray, Bayliner, and Mercury Marine. Brunswick's commitment to innovation, sustainability, and delivering exceptional experiences positions them as a trusted partner for customers seeking transformative adventures on the water. With a presence across the boating ecosystem and a dedication to industry leadership, Brunswick brings the joys of marine life to people worldwide.

Brunswick Corporation's global reach

Brunswick Corporation is a global leader in marine recreation, with a presence in 25 countries and over 17,000 employees worldwide. The company's headquarters are in Mettawa, Illinois, in the United States, and it has established regional headquarters in Belgium, Mexico, Australia, and the United Arab Emirates to better serve its customers and design products tailored to local needs.

Brunswick's boat group consists of 15 brands worldwide, including well-known names such as Bayliner, Boston Whaler, Sea Ray, and Mercury Marine. The company's boat brands are some of the best known in the world, and it offers a comprehensive collection of parts, accessories, distribution, and technology brands to support its marine business. Brunswick is committed to industry leadership and driving innovation, with a focus on consumer-focused technology, to transform experiences on the water.

The company's global reach extends beyond its marine business, as it also successfully leverages its advanced technologies to deliver solutions in mobile and industrial applications. Brunswick has a broad portfolio of products, technologies, and services, enabling it to drive synergies across the boating ecosystem. This includes its service, digital, and shared-access businesses, such as Freedom Boat Club and Boateka, as well as financing, insurance, and extended warranty businesses.

Brunswick's commitment to sustainability is evident in its initiatives to minimise its environmental impact. The company has installed solar panels in Portugal, partnered with Vesper Energy to offset its power requirements through solar means, and is working with Arkema to develop a 100% recyclable boat prototype. Brunswick has also established sustainability awards to recognise excellence in sustainable practices among its employees and teams.

The company's global presence and diverse business interests have earned it recognition and awards, including being named one of the ""World's Best Employers" and "America's Most Responsible Companies" by Forbes and Newsweek, respectively. Brunswick's dedication to innovation, sustainability, and delivering exceptional experiences positions it as a trusted partner in the marine industry and beyond.

Brunswick's product range

Brunswick Corporation is a global leader in marine recreation, delivering innovation and transformation experiences on the water. With a focus on consumer-focused technology and bold innovation, Brunswick strives to create a future with more opportunities to access and enjoy adventures on the water.

The Brunswick Boat Group, a division of the company, is the largest maker of pleasure boats in the world. The group consists of 15 brands worldwide, including Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Princecraft and Sea Ray. The group also markets four additional brands outside of the United States, namely Rayglass, Uttern, Valiant and Quicksilver. Brunswick Boat Group's specialty boats are sold through Brunswick Commercial & Government Products, which has provided vessels for search and rescue, law enforcement, environmental resource management, and various commercial platforms for over 20 years.

In the category of Marine Propulsion, Brunswick's brands include Mercury Marine, Mercury Racing and MerCruiser. The company also offers a comprehensive collection of parts, accessories, distribution and technology brands, including Mercury Parts & Accessories, Land 'N' Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale.

Brunswick's service, digital and shared-access businesses include Freedom Boat Club, Boateka, and a range of financing, insurance and extended warranty businesses. The company also leverages its advanced technologies to deliver solutions in mobile and industrial applications.

Brunswick's commitment to sustainability

Brunswick Corporation, a global leader in marine recreation, is committed to sustainability and reducing its environmental impact. The company's dedication to sustainability is evident in its business practices, product development, and environmental initiatives.

Brunswick recognizes the importance of sustainability in achieving long-term growth and value creation while also minimizing its impact on the environment. The company prioritizes natural resource conservation, carbon footprint reduction, and enhancing the well-being of its employees and communities.

In its 2022 Sustainability Report, Brunswick highlighted several initiatives and accomplishments that demonstrate its commitment to sustainability:

• Investments in renewable energy and energy efficiency technologies
• Launch of new electric products
• Progress towards achieving zero waste in landfills at multiple facilities
• Improvements in employee safety and workplace inclusion
• Reduction in Scope 1 and Scope 2 greenhouse gas emissions intensity

Brunswick has also established an Enterprise Sustainability Office, led by a Chief Sustainability Officer and a Director of Sustainable Engineering, to further strengthen its sustainability efforts. The company has set targets for reducing its carbon footprint, including a 30% reduction in Scope 1 and 2 emissions by 2025.

In addition to its internal initiatives, Brunswick is an advocate of the UN Sustainable Development Goal 13, which calls for urgent action to combat climate change. The company works closely with clients to support and enable them to take positive climate action and inspire others to do the same.

Brunswick's history

Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, was founded in 1845 by John Moses Brunswick, a Swiss immigrant who arrived in the United States at the age of 14 or 15. Originally a carriage maker, Brunswick soon turned to manufacturing billiard tables, which became a commercial success. The company expanded rapidly, opening its first branch office in Chicago in 1848 and merging with competitors in 1874 and 1879 to become the J.M. Brunswick & Balke Company.

In the early 20th century, Brunswick expanded its product line to include diverse items such as toilet seats, automobile tires, and phonographs. During World War II, the company contributed to the war effort by manufacturing small target-drone aircraft for the U.S. military. After the war, Brunswick introduced a line of school furniture and, in 1949, a fully automated unit for handling bowling pins.

In the 1950s, Brunswick entered the golfing equipment market and, in 1960, changed its name to Brunswick Corporation. The company continued to diversify, acquiring Mercury Marine in 1961 and introducing the automatic scorer for bowling in the 1970s. During the Gulf War, Brunswick supplied the military with camouflage nets and radomes for the Patriot missile.

In the 1980s, Brunswick became a major player in the boating industry, acquiring brands such as Bayliner, Boston Whaler, and Sea Ray. The company continued to grow and expand globally, establishing regional headquarters in Belgium, Mexico, Australia, and the UAE. In 2004, Brunswick acquired Lowe Boats and Northstar Technologies, a marine electronics provider.

In the 2010s, Brunswick underwent several changes, exiting the bowling business and selling its fitness division. The company continued to focus on its core marine business, acquiring Freedom Boat Club in 2019 and establishing a new business structure, the Advanced Systems Group. Today, Brunswick Corporation is a global leader in marine recreation, committed to innovation and transforming experiences on the water.

Brunswick's subsidiaries and acquisitions

Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American company that has been developing, manufacturing, and marketing a wide variety of products since 1845. With over 13,000 employees operating in 24 countries, Brunswick Corporation is a global leader in marine recreation. The company owns several major boating brands, including Sea Ray, Boston Whaler, Bayliner, Mercury Marine, Attwood, Lund, Crestliner, Mastervolt, and Quicksilver, among many others.

The Brunswick Boat Group, headquartered in Knoxville, Tennessee, is the largest maker of pleasure boats in the world. The group manages the Brunswick Corporation's extensive portfolio of boat brands, which includes Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris FloteBote, Lowe, Lund, Meridian, Princecraft, and Sea Ray. Additionally, the group markets four other brands—Rayglass, Uttern, Valiant, and Quicksilver—in countries outside the United States.

Over the years, Brunswick Corporation has made numerous acquisitions to expand its business. In 1961, the company acquired Mercury Marine. In 2001, they acquired Hatteras Yachts from Genmar Industries for approximately $80 million. In 2004, Brunswick acquired Lowe Boats and Northstar Technologies, a leading marine electronics provider. In 2018, Brunswick Corporation acquired Power Products – Global Marine & Mobile business for $910 million. In 2019, the company announced its plan to purchase Freedom Boat Club, the largest marine franchisor in the United States. In the same year, they established a new business structure, Advanced Systems Group (ASG), composed of 11 Power Products brands and the Attwood Group of businesses. In 2021, Brunswick Corporation completed its acquisition of Navico, a global leader in marine electronics and sensors, for $1.05 billion.

Brunswick Corporation has a vast network of subsidiaries and continues to expand its global reach through strategic acquisitions, solidifying its position as a leader in the marine recreation industry.

Frequently asked questions