Leslie Massey
Amul, India's largest FMCG brand, has been exporting dairy products to Afghanistan for 20 years. Amul's products are imported and distributed in Afghanistan by Munawar Ltd. In 2019, Amul was the official sponsor of the Afghanistan cricket team for the ICC World Cup. Amul's logo appeared on the leading arm of the Afghanistan team's playing jerseys as well as on their training kits throughout the tournament. Amul has also played host to many groups of Afghan women who have been visiting Anand to study and replicate Amul's model of dairy development. In addition to dairy products, Amul also offers a range of ice creams, such as the AMUL Cup Afghan Dry Fruit, which combines dry fruits, orange jelly, raisins, cashews, and chocolate chips to create a perfect treat for consumers.
| Characteristics | Values |
|---|---|
| Amul products sold in Afghanistan | Skimmed milk powder, infant milk food, milk powders, baby food, Amul Cup Afghan Dry Fruit ice cream |
| Amul's role in Afghanistan Cricket | Official sponsor of the Afghanistan cricket team for the ICC Cricket World Cup 2019 and 2023 |
| Amul's marketing strategy in Afghanistan | Amul logo on the leading arm of the Afghanistan cricket team's playing jerseys and training kits |
| Amul's association with Afghanistan | Amul has been exporting dairy products to Afghanistan for 2 decades and has hosted Afghan women at their dairy to learn and replicate Amul's model of dairy development |
What You'll Learn
Amul sponsors the Afghanistan cricket team
Amul, India's largest FMCG brand and one of the country's most iconic and trusted dairy brands, has been exporting dairy products to Afghanistan for 20 years. In 2019, the brand took a step further in strengthening its association with Afghanistan by sponsoring the Afghanistan cricket team for the ICC Cricket World Cup 2019. The logo of brand Amul appeared on the leading arm of the Afghanistan team's playing jerseys as well as on their training kits throughout the tournament. This association was a significant moment for Afghanistan cricket, as expressed by the Afghanistan Cricket Board Chief Executive Officer, Asadullah Khan, who stated, "This is a big moment for Afghanistan cricket and we are extremely happy that Amul will sponsor us for the World Cup."
Amul's decision to sponsor the Afghanistan cricket team was a strategic move to connect with the youth and promote dairy consumption. R. S. Sodhi, Managing Director of the Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets brand Amul, commented, "World Cup is a good opportunity to connect with the youth. At the same time, we have a very old association with Afghanistan whose team is rated as the fastest-growing cricket team in the world." Amul has a long-standing relationship with Afghanistan, dating back to 1969 when Khan Abdul Ghaffar Khan, known as 'Frontier Gandhi', visited the Amul facility. Over the years, Amul has hosted delegations of Afghan women milk producers, empowering them and contributing to rural upliftment in Afghanistan.
In 2023, Amul continued its partnership with the Afghanistan cricket team by becoming the principal sponsor for the ICC Men's Cricket World Cup, which took place in India. The Afghanistan Cricket Board signed on Amul, and the brand's logo once again adorned the team's jerseys and training kits. This sponsorship deal further solidified the connection between Amul and Afghanistan, with Amul's Managing Director, Jayen Mehta, commenting, "Amul and Afghanistan share an old association... We are proud to build our association with the Afghanistan Men's Cricket Team and wish them all the best for the World Cup."
Amul's sponsorship of the Afghanistan cricket team showcases the brand's commitment to supporting cricket in the region and its dedication to fostering its relationship with Afghanistan.
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Amul exports dairy products to Afghanistan
Amul, India's largest FMCG brand and one of the country's most trusted dairy brands, exports its dairy products to Afghanistan. Amul has been exporting milk powders and baby food to Afghanistan for the last 20 years. In 2019, Amul also became the official sponsor of the Afghanistan cricket team for the ICC Cricket World Cup, which took place in England and Wales. This sponsorship deal strengthened Amul's ties with Afghanistan, as the company had already been exporting its dairy products to the country for two decades.
Amul's association with Afghanistan goes back even further. In 1969, Khan Abdul Ghaffar Khan, popularly known as Frontier Gandhi, visited Amul and met with Dr V. Kurien to study the activities of the dairy cooperative. Since then, several delegations of milk producers from Afghanistan have visited Amul to learn from its successful model of rural upliftment and women's empowerment.
Amul takes pride in making its products available in Afghanistan, and the company has developed a strong market there. In 2019, Amul exported over 3,000 metric tonnes of Amul skimmed milk powder and Amulspray infant milk food to Afghanistan. The company has also played host to many groups of Afghan women who have been visiting Amul's facilities to study and replicate the Amul model of dairy development.
In addition to its dairy exports and sponsorship of the Afghanistan cricket team, Amul also offers the AMUL Cup Afghan Dry Fruit, a nawabi pan ice cream with gulkand, tutti frutti, and a combination of dry fruits, including orange jelly, raisins, cashews, and chocolate chips. This product is available in the All India market in General Trade, Modern Trade, and all Amul Parlour Outlets.
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Amul's association with Afghanistan
Amul has been exporting dairy products to Afghanistan for over 20 years, including milk powders and baby food. The company has also played host to many groups of Afghan women who have been visiting Anand to study and replicate Amul's model of dairy development. Amul is India's largest FMCG brand and one of its most trusted and iconic dairy brands.
In addition to its commercial activities, Amul has also been a strong model of rural upliftment and women's empowerment in Afghanistan. The company has hosted several delegations of women milk producers from Afghanistan, who have recognised the impact of Amul's model on their communities. Amul's commitment to empowering women and developing rural areas has been a key aspect of its association with Afghanistan.
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Amul Cup Afghan Dry Fruit
Amul is an Indian dairy brand that has been exporting its products to Afghanistan for the last two decades. In 2019, Amul was the official sponsor of the Afghanistan cricket team for the ICC Cricket World Cup. Amul's logo appeared on the leading arm of the Afghanistan team's jerseys and training kits throughout the tournament.
Amul has also been associated with Afghanistan in other ways; Khan Abdul Ghaffar Khan, also known as Frontier Gandhi, visited Amul in 1969 and met with Dr. V Kurien to study the activities of the dairy cooperative. Since then, several delegations of Afghan women milk producers have visited Amul to study and replicate their model of dairy development.
In addition to its dairy products, Amul also offers a range of ice cream products. One such product is the Amul Cup Afghan Dry Fruit, a nawabi pan ice cream with gulkand, tutti frutti, and a combination of dry fruits, including orange jelly, raisins, cashew, and chocolate chips. It is available in 100ml and 750ml sizes and can be purchased from Amul Parlour Outlets or online through Amazon. The 100ml cup is priced at ₹25.00, while the 750ml option is currently unavailable on Amazon.
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Amul products available in Afghanistan
Amul, India's largest FMCG brand and one of its most trusted dairy brands, has been exporting dairy products to Afghanistan for 20 years. Amul takes pride in making its products available in Afghanistan, which are imported and distributed by Munawar Ltd.
Amul has been exporting its milk powders and baby food to Afghanistan for the last 2 decades. In 2017, the company exported over 3,000 metric tonnes of Amul skimmed milk powder and Amulspray infant milk food to the country.
Amul has also played host to many groups of Afghan women who have been visiting Anand to study and replicate the Amul model of dairy development. The company has been collaborating with multiple sports events to connect with the youth to promote the consumption of milk and make the consumption of dairy products fashionable.
In addition to milk powders and baby food, Amul Cup Afghan Dry Fruit is also available in Afghanistan. This product is a nawabi pan ice cream with gulkand, tutti frutti, orange jelly, raisins, cashew pieces, and chocolate chips.
Amul has strengthened its ties with Afghanistan by sponsoring the Afghanistan cricket team for the ICC Cricket World Cup in 2019 and 2023.
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Frequently asked questions
Yes, Amul exports its products to Afghanistan. Amul products are imported and distributed in Afghanistan by Munawar Ltd.
Amul has been exporting dairy products to Afghanistan for over 20 years. Amul's exports to Afghanistan include milk powders and baby food. Amul has also launched an ice cream flavour called the "AMUL Cup Afghan Dry Fruit", which contains a combination of dry fruits, including orange jelly, raisins, cashew, and chocolate chips.
Amul's association with Afghanistan goes back to 1969 when Khan Abdul Ghaffar Khan, popularly known as Frontier Gandhi, visited Amul and met Dr. V Kurien to study the activities of the dairy cooperative. Amul has also played host to several delegations of Afghan women milk producers who have visited Amul's facilities to study and replicate the Amul model of dairy development.
Yes, Amul has strengthened its ties with Afghanistan by sponsoring the Afghanistan cricket team during the ICC Cricket World Cup in 2019 and 2023. Amul's logo appeared on the leading arm of the Afghanistan team's jerseys and training kits during the tournament.
