The Gossers: Brewing A Legacy In Austria

The Gösser beer brand is produced by the Göss brewery in Leoben, Austria. The Göss brewery traces its roots back to the year 1000 when Countess Adula founded a monastery on agricultural land on both sides of the Mur River. In this monastery, nuns brewed beer. In 1782, the monastery was disbanded and the activity of brewing ceased until 1860 when brewer and entrepreneur Max Kober acquired the land and restarted the brewery. This marked the beginning of the development of one of the most important breweries in Austria.

Countess Adula founded a monastery where nuns brewed beer around the year 1000

Around the year 1000, Countess Adula founded a monastery on agricultural land on both sides of the Mur river. Within this monastery, nuns brewed beer, continuing an age-old tradition. This monastery, known as the Göss Monastery, was the cultural and economic centre of the area until its abolition in 1782.

In the Middle Ages, brewing was a common practice in Göss Abbey, and a first brewmaster was documented in a deed from 1459. The Göss Monastery was not the only site of beer production by nuns, as this was a common practice throughout history. For example, the Franciscan Sisters of Mallersdorf, Germany, are known for their brewing, with one of their members, Sister Doris Engelhard, being dubbed "Europe's Last Brewster" by The Atlantic.

In 1860, the Göss Monastery's brewing tradition was resumed when brewer and entrepreneur Max Kober purchased parts of the monastery and reactivated the brewery. This marked the beginning of the development of one of the most important breweries in Austria. With the adoption of pasteurisation and crown caps in the 1920s, the Gösser brand began to expand beyond Austria. The Göss Brewery is now one of the most modern breweries in the country and is part of Brau Union, the largest Austrian brewer.

The tradition of brewing beer was revived in 1860 by Max Kober

The Gösser brewery, which produces what is considered by some to be Austria's finest beer, traces its roots back to the year 1000 when Countess Adula founded a monastery on agricultural land on both sides of the Mur river. In the tradition of the old days, beer was brewed by the nuns.

Kober quickly built upon the monastery's long tradition of brewing, and by 1892, the Gösser brewery had become the largest brewery in Upper Styria, producing approximately 60,000 barrels per year. In 1893, Kober founded an AG, laying the foundation for the development of one of the most important breweries in Austria.

The development of the pasteurization process and the use of crown caps in the 1920s allowed Gösser to begin selling its beer outside of Austria. Despite setbacks during the two world wars, the brewery continued to thrive, and by 1930, it was producing approximately 340,000 barrels per year. Today, Gösser is one of the most modern and well-known breweries in Austria, producing a range of beers that are widely available throughout the country.

By 1892, the Goss brewery was the third-largest in the Styrian region of Austria

The Gösser brewery, also known as the Goss brewery, traces its roots back to the year 1000 when Countess Adula founded a monastery on agricultural land on both sides of the Mur River. In the tradition of the old days, beer was brewed by the nuns. The Gösser brewery was founded in 1860 when master brewer and entrepreneur Max Kober purchased the premises of the former monastery and resumed brewing.

The key to the brewery's success was its ability to innovate and adapt to changing times. In the 1920s, Gösser began using the pasteurization process and crown caps, allowing them to market their beer outside of Austria. This expansion continued into the 1930s, with the company producing approximately 340,000 barrels per year by 1930. By 1973, this number had exceeded 850,000 barrels per year.

The Gösser brewery has faced challenges throughout its history, including setbacks during the two world wars. However, the brewery has always demonstrated resilience and a commitment to excellence. Today, Gösser is considered by many to be Austria's finest and best beer, known for its slightly flowery nose and fruity mouthfeel, with a clean finish. The brand's slogan, "Gut. Besser. Gösser." (Good. Better. Gösser.), captures the brewery's ongoing pursuit of perfection.

The two world wars caused production setbacks for the Gösser brewery

Gösser is a beer produced by the Göss brewery in the small Austrian town of Leoben. The Göss Brewery is one of the largest and most well-known in Austria.

The Göss Brewery was founded in the Middle Ages, around the year 1000, by Countess Adula, who established a monastery on agricultural land on both sides of the Mur. In the tradition of the old days, beer was brewed by the nuns. The Göss Monastery was the cultural and economic centre of the area until its abolition in 1782.

In 1860, the brewer and entrepreneur Max Kober acquired parts of the monastery and resumed the tradition of brewing beer in the monastery buildings. With the development of the pasteurization process and the use of crown caps in the 1920s, Gösser began to be sold outside Austria.

However, the two world wars caused production setbacks for the Gösser brewery. World War I began in 1914, and World War II started in 1939. These global conflicts likely disrupted supply chains, labour forces, and markets, impacting the brewery's ability to acquire raw materials, produce beer, and distribute their product.

Despite these challenges, the Gösser brewery persevered and eventually thrived. By the 1930s, the company was producing approximately 340,000 barrels per year, and they exceeded 850,000 barrels annually by 1973. This success continued, and in 1955, Gösser Spezial was served at the gala dinner for the signing of the Austrian State Treaty, a significant symbol of the brewery's resilience and quality.

Today, the Göss Brewery is known as one of the most modern breweries in Austria, continuing its long tradition of brewing excellence.

Heineken International Zoeterwoude took over Gösser in 2003

Heineken International Zoeterwoude's acquisition of Gösser in 2003 was part of a larger takeover of the Austrian brewer Brau Union, of which Gösser was a part. Brau Union is the largest brewer in Austria, and Heineken International Zoeterwoude became its majority shareholder.

Heineken N.V. is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. Heineken owns over 165 breweries in more than 70 countries, producing 348 international, regional, local and speciality beers and ciders. The company employs approximately 85,000 people and, as of 2019, had an annual beer production of 24.14 billion litres. Heineken is the number one brewer in Europe and one of the largest in the world by volume.

Heineken's Dutch breweries are located in Zoeterwoude, 's-Hertogenbosch and Wijlre. The company's flagship product, Heineken Lager Beer, is produced by 40 breweries in 39 countries. Most of the Heineken brand beer has been brewed in the Heineken brewery in Zoeterwoude since 1975.

The Gösser brand of beer is produced by the Göss Brewery in Leoben, Austria. It is one of the largest and most well-known breweries in the country. Gösser has a long history, dating back to the Middle Ages when beer was brewed at the Göss Abbey in Styria. The first brewmaster was documented in a deed from 1459. The tradition of brewing at the monastery was resumed in 1860 when master brewer and entrepreneur Max Kober purchased the premises and re-established the brewery.

Over the years, Gösser grew to become one of the most important breweries in Austria. The development of pasteurisation and the use of crown caps in the 1920s allowed Gösser to expand its market outside of Austria. The brand has had its slogan, "Gut. Besser. Gösser." (Good. Better. Gösser.), since the 1960s.

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