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Podcasts are becoming increasingly popular in Australia, with listenership almost doubling in five years to reach 43% in 2023. This popularity is projected to continue growing, with more than two-thirds of Australians potentially becoming monthly podcast users by 2030. Spotify and YouTube are the most popular platforms for listening to podcasts, with music being the top podcast genre, followed by news and politics, and comedy. True crime is also a leading genre, with Australians being the third most likely in the world to access news podcasts.
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What You'll Learn
Music is the top podcast genre in Australia
Podcasts are becoming increasingly popular in Australia, with listenership climbing to 43% in 2023—the highest ever recorded. This popularity is especially pronounced among younger Australians, with 27% of those aged 25-34 listening at least once a day and 33% listening at least once a week.
When it comes to genre preferences, music tops the list, with 29% of Australians choosing it as their preferred podcast genre. This is followed by news & politics (17%) and comedy (14%). True crime, a genre that includes popular podcasts like "Unravel" and "True Crime Conversations", ties with science at 10%. While men are more likely to listen to music, news, and politics podcasts, women show a greater preference for true crime, health, and lifestyle podcasts.
The pop culture podcast "Shameless" was Australia's leading podcast by monthly listeners in early 2024. Other popular podcasts in Australia include "Call Her Daddy," hosted by Alex Cooper, and "ABC News Daily," hosted by Samantha Hawley. "Dear Rachelle," a true crime podcast that investigates the murder of 23-year-old Rachelle Childs, has also dominated the Apple and Spotify podcast charts.
Australians primarily use Spotify and YouTube to listen to podcasts, favoring these larger platforms over podcast-specific mobile apps. With the rise of video podcasts and the increasing popularity of podcasts among younger Australians, it's clear that podcasts are becoming an integral part of Australia's media landscape.
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True crime is a leading genre
Podcasts are increasingly popular in Australia, with Australians now being the world's most avid listeners. In 2023, Australian podcast listenership was the highest ever recorded, climbing to 43 percent. This popularity is expected to continue to grow, with more than two-thirds of the Australian population projected to be monthly podcast users by 2030. True crime is a leading genre, with a number of true crime podcasts ranking highly in terms of listenership and downloads.
There are several popular true crime podcasts in Australia, such as "Casefile True Crime", "I Catch Killers with Gary Jubelin", "True Crime Conversations", "Life and Crimes with Andrew Rule", "The Teacher's Pet", "Australian True Crime", "Loose Units", and "Murder on the Towpath with Soledad O'Brien". These podcasts explore a range of criminal cases, from high-profile trials to under-reported local crimes, and feature interviews with experts, victims, investigators, and even criminals themselves.
The appeal of true crime podcasts in Australia may be attributed to the engaging storytelling, the exploration of the darker side of human nature, and the sense of community and shared interest that listeners experience. Many true crime podcasts in Australia focus on local crimes, providing a sense of relevance and proximity to listeners, and some even involve the audience in the investigation, encouraging them to share any information they may have regarding the cases discussed.
The success of true crime podcasts in Australia has also led to the development of related content, such as true crime books, and spin-off podcasts that delve into additional stories or behind-the-scenes content. The popularity of the genre has also attracted high-profile journalists and authors, who bring their expertise and storytelling skills to the medium, further enhancing the quality and appeal of true crime podcasts in Australia.
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Australians are the world's most avid podcast listeners
The popularity of podcasts in Australia is evident across various platforms. Spotify and YouTube are the most popular choices for Australians, with 24% and 21% of listeners respectively, followed by Apple Podcasts at 13%. The preference for Spotify is particularly notable among women, with 24% choosing it over YouTube (18%). Age also plays a factor, as younger adults aged 18-34 are more inclined towards Spotify, while Apple Podcasts are more popular among 25-44-year-olds.
When it comes to content preferences, music tops the list for Australians, with 29% of listeners tuning into music podcasts. This is followed by news and politics (17%), comedy (14%), and science and true crime (10% each). It's worth noting that men are more likely to engage with news, politics, comedy, TV and movie podcasts, while women show a stronger preference for true crime, health, and lifestyle podcasts.
The diverse range of popular podcasts in Australia reflects these preferences. From homegrown pop culture podcast "Shameless", to Conversations, an ABC long-form interview program, Australians embrace various formats. True crime podcasts, such as Murder on the Towpath and Dear Rachelle, also attract a significant following. Big Small Talk offers political discussions and pop culture gossip, while The Daily Aus provides concise news updates for young Australians. Vain-ish, hosted by Bec Judd and Jess Roberts, explores beauty and wellness trends, and Expanse: Nowhere Man delves into compelling stories from across Australia.
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News and politics is the second most popular genre
Podcasts are increasingly popular in Australia, with listenership climbing to 43% in 2023, the highest ever recorded. This popularity is likely to continue expanding, with more than two-thirds of the Australian population projected to be monthly podcast users by 2030.
The Daily Aus podcast is one example of a popular Australian news podcast, providing short and digestible explanations of the latest news stories for young Australians. It covers a range of topics, from pop culture to politics, ensuring that its listeners can stay informed without feeling overwhelmed. Another notable Australian podcast that covers politics is "Big Small Talk," hosted by Hannah Ferguson and Sarah-Jane Adams. This podcast tackles a wide range of issues, from the trad wife phenomenon to the Green Party's latest policies, offering a weekly deep dive into the topics shaping the world.
While music is the top podcast genre among Australians, with 29% choosing it as their preferred content, news and politics podcasts attract a significant portion of the audience. Men are more likely than women to engage with this genre, with 21% of male listeners tuning into news and politics podcasts compared to 12% of female listeners. This disparity is also observed in other genres, such as comedy and sports podcasts, which tend to have a higher male audience. However, women are more likely to listen to true crime and health and living podcasts, showcasing the diverse interests of Australian podcast listeners.
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Most Aussies listening to podcasts weekly are aged 18-24
Podcasts are becoming increasingly popular in Australia, with listenership climbing to 43% in 2023—the highest ever recorded. This popularity is expected to continue growing, with more than two-thirds of the Australian population projected to become monthly podcast users by 2030.
When it comes to age demographics, most Aussies who listen to podcasts weekly are aged between 18 and 24 years. Over half of the young adults in this age bracket listen to podcasts weekly, and they tend to listen to more than one episode, with around a quarter tuning in to four or five episodes per week. This high engagement offers opportunities for news outlets, content creators, and advertisers to reach this audience.
The preference for podcasts among young Australians may be attributed to the ease of access and the ability to choose content that resonates with them. Platforms such as Spotify and YouTube are the most popular choices for listening to podcasts, as they offer a wide variety of options in one place.
While the younger demographic dominates weekly podcast listeners, other age groups are also engaging with podcasts. According to a 2023 survey, 17% of Australians aged 65 and above listen to podcasts monthly, showcasing that podcasts appeal to a diverse range of listeners across generations.
In terms of content, true crime podcasts rank highly among Australians, mirroring global trends. Additionally, Australians are among the top consumers of news podcasts, with offerings from outlets like the Sydney Morning Herald and ABC Australia gaining traction.
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Frequently asked questions
Yes, Australians are the world's most avid podcast listeners. In 2023, Australian podcast listenership was at a record high of 43%, almost double the number from five years prior.
Popular podcasts in Australia include "Conversations", "The Daily Aus", "It's A Lot", "Big Small Talk", "Shameless", "Please Explain", "AM" and "PM".
Music is the most popular podcast genre in Australia, followed by news and politics, and comedy.
Spotify and YouTube are the most popular platforms for listening to podcasts in Australia, with more than a quarter of Australians choosing one of these platforms to listen to podcasts.
