Brunswick Sardines: Sustainable Seafood Option?

Brunswick Foods is committed to providing consumers with wild-caught, quality sardines from the pristine waters of Canada, the Polish coast of the Baltic Sea, and the Swedish coast of the North Atlantic area. The company recognises the importance of resource sustainability and actively supports global policies and management initiatives to ensure the long-term sustainability of its seafood supply. Brunswick's sustainability goals include sourcing fish from fisheries that employ scientific data to manage their practices and maintain healthy fish populations and marine environments for the future. Brunswick's sardines are traceable back to their fishing vessel and location, and the company funds scientific research to continuously assess and improve its approach to the species it sells. Brunswick was also one of the first companies in the industry to implement a corporate initiative for the sustainable management of the world's canning-grade seafood species, including sardines. Brunswick's commitment to sustainability is further demonstrated by its involvement in the International Seafood Sustainability Foundation (ISSF), which promotes the long-term conservation and sustainable use of tuna stocks and the health of marine ecosystems.

Brunswick's sustainability goals

Brunswick's main goal is to source all of their seafood products sustainably. To them, this means ensuring that the amount of fish being caught will not impact future generations' ability to access the same fish. They achieve this by only sourcing from strictly managed fisheries that use scientific data to maintain healthy fish populations and consider the impact of fishing on related species and ecosystems. Brunswick also ensures full traceability of their sardines, knowing where their fish came from, how it was caught, where it was processed, and how it reached the consumer.

Brunswick is committed to leading the industry in implementing policies that promote sustainable management of the world's seafood species. They are dedicated to effecting change and preserving precious resources for generations to come. They are proud to have been pioneers in this regard, influencing how the industry approaches sustainability. Brunswick is also a part of the Connors Bros. Clover Leaf Seafoods Company, which was the first company in the industry to initiate a corporate initiative to ensure the sustainable management of canning-grade seafood species, including sardines.

Brunswick's sustainability efforts extend beyond their immediate business, as they fund scientific research to continuously assess and improve their approach to the species they sell. They are also committed to creating, fostering, and leading management initiatives that protect aquatic resources. Brunswick's parent company is a founding member of the International Seafood Sustainability Foundation (ISSF), a global partnership among scientists, the tuna industry, and environmental organisations. The ISSF's mission is to undertake science-based initiatives for the long-term conservation and sustainable use of tuna stocks, reducing bycatch, and promoting ecosystem health.

Brunswick's sustainability methods

Brunswick sources its sardines from the pristine waters of Canada, the Polish coast of the Baltic Sea, and the Swedish coast of the North Atlantic area. The company only sources from strictly managed fisheries to maintain healthy fish populations and marine environments. The North American Atlantic Herring fishery, for example, is strictly managed by the USA and Canada to maintain ecological balance.

Brunswick's sustainability goals include sourcing all of their seafood products sustainably. This means ensuring that the amount of fish caught does not exceed the number of fish available for future generations. They achieve this through various methods, such as purse seine fishing and weir fishing, which is a passive fishing method adapted from Native American Indians in the 16th century.

Brunswick also prioritises traceability and transparency in their supply chain. They know where their fish came from, how it was caught, where it was processed, and its journey to the consumer. This traceability extends to the fishing vessel and location. By adhering to global policies and management initiatives, such as those set by the National Marine Fisheries Service (NMFS) and the Department of Fisheries and Oceans (DFO), Brunswick ensures legal and sustainable fishing practices.

Furthermore, Brunswick funds scientific research to continuously assess and improve its approach to the species it sells. They are also committed to developing sustainable fisheries and leading management initiatives that protect aquatic resources. As a founding member of the International Seafood Sustainability Foundation (ISSF), Brunswick actively contributes to science-based initiatives for the conservation and sustainable use of tuna stocks, reducing bycatch, and promoting ecosystem health.

Brunswick's sustainability in practice

Brunswick's business is seafood products, and the company is committed to implementing policies that promote the sustainable management of the world's seafood species. Brunswick recognises the importance of resource sustainability for future generations and actively supports global policies and management initiatives that ensure the long-term sustainability of supply. The company is committed to effecting change to preserve precious resources for generations to come. Brunswick's commitment to ensuring the ocean's long-term sustainability affects every business decision it makes.

The company's approach is science-based, and it works closely with third-party experts to assess its various fisheries to ensure they are being managed sustainably. Brunswick's parent company is a founding member of the International Seafood Sustainability Foundation (ISSF), a global partnership of scientists, the tuna industry, and environmental non-governmental organisations. The ISSF's mission is to undertake science-based initiatives for the long-term conservation and sustainable use of tuna stocks, reducing by-catch and promoting ecosystem health.

Brunswick's goal is to source all of its seafood products sustainably. This means that the company ensures the amount of fish being caught and the number of fish in the fishery are such that they will be similarly available to future generations. Brunswick knows where the fish came from, how it was caught, where it was processed, and how it was transported to the consumer. The company also ensures that the fish was harvested legally and that the fishery is managed using scientific data, taking into account any impact of fishing on related species and ecosystems.

Brunswick's sardines are sourced from the pristine waters of Canada, the Polish coast of the Baltic Sea, and the Swedish coast of the North Atlantic area. The company's sardines are caught using two primary methods: purse seine fishing and weir fishing. Brunswick's sardines are traceable back to their fishing vessel and location.

Brunswick's sustainability history

More than 125 years ago, the Connors brothers, Lewis and Patrick, began fishing in the cool, clear waters off the coast of New Brunswick, Canada. Their initial goal was to provide nutritious food for their family, but they soon developed a passion for sharing their high-quality seafood with the world. As their business grew, they expanded into canning technology to preserve and sell their catch.

Brunswick prioritises sustainability in its sourcing and harvesting practices. The company focuses on wild-caught sardines from the pristine waters of Canada, the Polish coast of the Baltic Sea, and the Swedish coast of the North Atlantic area. By choosing wild-caught fish, Brunswick avoids the environmental impacts associated with fish farming. The company also emphasises the importance of traceability, ensuring that their sardines can be traced back to their fishing vessel and location.

Brunswick supports global policies and management initiatives that promote the long-term sustainability of seafood resources. The company is committed to sourcing all of its seafood products sustainably. This means ensuring that the amount of fish caught does not exceed the capacity for future generations and that fishing methods do not negatively impact related species and ecosystems. Brunswick's approach is science-based, utilising scientific data and third-party experts to assess the sustainability of their fisheries.

In addition to their internal efforts, Brunswick's parent company is a founding member of the International Seafood Sustainability Foundation (ISSF). The ISSF is a global partnership dedicated to undertaking science-based initiatives for the long-term conservation and sustainable use of tuna stocks, reducing bycatch, and promoting ecosystem health. By collaborating with scientists, the tuna industry, and environmental organisations, Brunswick actively contributes to global sustainability efforts.

Brunswick's sustainability certifications

Brunswick supports global policies and management initiatives that ensure the long-term sustainability of seafood resources. This includes sourcing seafood products sustainably, which means ensuring that the amount of fish being caught is sustainable and will be available to future generations. Brunswick also traces its sardines back to their fishing vessel and location, ensuring legality and managing the fishery using scientific data to minimise the impact on related species and ecosystems.

Brunswick is committed to developing sustainable fisheries, and this commitment affects every business decision they make. They work closely with third-party experts to assess their various fisheries and ensure they are managed sustainably. Brunswick is also a leading member of the International Seafood Sustainability Foundation (ISSF), a global partnership among scientists, the tuna industry, and environmental non-governmental organisations. The ISSF's mission is to undertake science-based initiatives for the long-term conservation and sustainable use of tuna stocks, reducing by-catch and promoting ecosystem health.

Brunswick's parent company, Connors Bros. Clover Leaf Seafoods, was the first in the industry to implement a corporate initiative for the sustainable management of the world's canning-grade seafood species, including sardines. Brunswick's sustainability policy can be found on the website of its sister company, Clover Leaf.

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